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For Companies At a Glance
- Tasks: Own and execute demand generation campaigns to drive measurable growth.
- Company: Stora, a leading self-storage software platform transforming the industry.
- Benefits: Competitive salary, share options, 35 days leave, private health insurance, and Apple hardware.
- Other info: Hybrid role with opportunities for career progression and collaboration with senior leadership.
- Why this job: Make a real impact in a fast-paced environment with ownership over your campaigns.
- Qualifications: 3+ years in B2B SaaS marketing with experience in paid acquisition and SEO.
The predicted salary is between 45000 - 55000 £ per year.
About Stora
Stora is a self storage software platform at the forefront of a technology‑led transformation of the industry. We help operators run better businesses through automation, payments, reporting and modern customer experiences. In just over four years, we’ve helped hundreds of operators globally process tens of millions in automated payments. We’ve proven product‑market fit across multiple regions.
Why this role matters
Stora has proven product‑market fit across multiple regions, with over a quarter of all self‑storage businesses in the UK and Ireland now using our platform. We’re focused on cementing this leading position while expanding into North America and Australia/New Zealand. To do that, we need a demand generation operator who can move fast and execute across multiple channels. This isn’t a support role. We’re looking for someone who can take ownership of campaigns from concept through to measurable SQL growth — someone who brings depth in at least two core areas (like paid acquisition and SEO, or funnel optimisation and experimentation) while maintaining strong general marketing fundamentals. You’ll work directly with the Head of Marketing and collaborate closely with Sales, Product and Customer Success to ensure marketing drives real commercial impact.
What You’ll Be Doing
- Campaign ownership
- Develop and execute demand generation campaigns from concept through optimisation
- Define clear targets, audiences and distribution plans
- Align closely with Sales on follow‑up and feedback loops
- Analyse performance and iterate quickly
- Paid & acquisition
- Support and run paid acquisition campaigns
- Increase test cadence across channels
- Contribute to improving cost per SQL
- Commercial SEO
- Drive high‑intent SEO initiatives
- Identify and execute opportunities that support pipeline, not vanity traffic
- Funnel & conversion
- Improve landing pages and nurture flows
- Monitor MQL → SQL progression and suggest improvements
- Growth experiments
- Launch new initiatives and test ideas regularly
- Help expand our presence across emerging acquisition channels, including AI‑driven search
- AI‑enabled workflows
- Use AI tools to accelerate research, planning and iteration
- Maintain a high quality bar while increasing output
What Success Looks Like (6–12 Months)
- Increased SQL contribution from marketing campaigns
- Higher experiment velocity across paid and organic channels
- Improved paid efficiency
- Clear ownership of multi‑market initiatives
- Meaningful contribution to international pipeline growth
We’re Looking For Someone Who
- Has 3+ years’ experience in B2B SaaS demand or growth marketing
- Has owned campaigns end‑to‑end, not just supported them
- Understands paid acquisition and SEO
- Thinks in terms of targets, angles, distribution and outcomes
- Is comfortable working in a lean, fast‑moving team
- Is commercially minded and data‑literate
- Is ambitious and wants to grow into a bigger role over time
International market exposure is a plus, but not essential.
Why Stora
- Direct exposure to multi‑market SaaS growth
- Real ownership over campaigns and results
- Close collaboration with senior leadership
- Clear progression opportunity as the function scales
- A culture that values clarity, momentum and delivery
Working pattern
Hybrid role based in Belfast. 3 days per week in office, 2 days working from home.
What we offer
- £45,000–£55,000 depending on experience
- Share options
- 35 days annual leave
- Private health insurance (you + family)
- Company pension
- Apple hardware
- WFH budget
- L&D support
- Regular in‑person team events
Next steps
We review applications on a rolling basis and will be in touch quickly if there’s a good fit.
Equal Opportunities at Stora
Stora is proud to be an equal opportunities employer. We are committed to creating a diverse and inclusive workplace where everyone is treated with dignity and respect, and where individual differences are valued. We welcome applications from all suitably qualified candidates regardless of age, disability, gender, gender reassignment, marital or civil partnership status, pregnancy or maternity, race, religious belief or political opinion, or sexual orientation. All recruitment and employment decisions are made on the basis of merit, competence, and business need. We actively promote equality of opportunity and fair participation in line with our responsibilities under Northern Ireland equality legislation. If you require any reasonable adjustments during the recruitment process, please let us know.
Demand Generation Manager in Belfast employer: Stora
Contact Detail:
Stora Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager in Belfast
✨Tip Number 1
Get to know the company inside out! Research Stora's mission, values, and recent achievements. This will help you tailor your conversations and show that you're genuinely interested in what we do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to demand generation and growth marketing. Think about how your experience aligns with our needs and be ready to share specific examples of your past successes.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression and keep you top of mind as we make our decision.
We think you need these skills to ace Demand Generation Manager in Belfast
Some tips for your application 🫡
Show Your Campaign Ownership: When you’re writing your application, make sure to highlight your experience in owning campaigns from start to finish. We want to see how you've taken charge and driven results, so don’t hold back on the details!
Be Data-Driven: Since we’re all about measurable growth, include specific metrics or outcomes from your previous roles. Show us how your efforts led to increased SQL contributions or improved paid efficiency — numbers speak volumes!
Tailor Your Application: Make sure your application reflects the skills and experiences that align with our job description. If you’ve got a knack for both paid acquisition and SEO, let us know how you’ve used these skills to achieve success in past roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Stora
✨Know Your Campaigns Inside Out
Before the interview, make sure you can discuss specific demand generation campaigns you've owned. Be ready to explain your thought process from concept to execution, including how you defined targets and analysed performance. This shows you’re not just familiar with the theory but have practical experience.
✨Showcase Your Data Skills
Since this role is data-driven, come prepared with examples of how you've used data to inform your marketing strategies. Discuss any tools or metrics you’ve used to measure success, especially in terms of SQL growth and campaign optimisation. This will demonstrate your commercial mindset.
✨Be Ready to Discuss SEO and Paid Acquisition
Brush up on your knowledge of SEO and paid acquisition strategies. Be prepared to share specific tactics you've implemented that led to measurable results. Stora is looking for someone who can drive high-intent traffic, so showing your expertise here will be crucial.
✨Emphasise Collaboration and Ownership
This role requires close collaboration with various teams. Share examples of how you've worked with sales, product, or customer success teams in the past. Highlight your ability to take ownership of campaigns and iterate based on feedback, as this aligns with Stora's fast-paced environment.