At a Glance
- Tasks: Lead the marketing strategy and create impactful campaigns to drive sales growth.
- Company: Dynamic tech company seeking a visionary Head of Marketing.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Join a collaborative team and make a real impact on business success.
- Why this job: Shape the future of marketing in a fast-paced tech environment.
- Qualifications: Proven B2B tech/SaaS marketing experience and strong communication skills.
The predicted salary is between 60000 - 80000 £ per year.
THE ROLE
As Head of Marketing you'll take ownership of the entire marketing function. You'll define the strategy, build the plan and deliver it, taking marketing from an agency-led model to an effective in-house capability that supports sales growth, channel partners and long-term commercial success. Initially, this is a standalone role, making it ideal for someone who enjoys combining strategic thinking with hands-on delivery. You'll have significant visibility across the business, working closely with leadership, product management, engineering and sales teams.
- Develop and deliver the overall marketing strategy
- Lead product marketing, positioning and go-to-market activity
- Translate complex technical solutions into clear, compelling customer messaging
- Create and manage multi-channel marketing campaigns across digital, content, social, email and events
- Support and enable channel partners, distributors and resellers with effective marketing programmes and collateral
- Improve lead generation and marketing contribution to revenue growth
- Develop case studies, customer stories, product content and thought leadership materials
- Manage product launches and product lifecycle communications
- Oversee website development, brand evolution and digital performance
- Manage external agencies and specialist suppliers where appropriate
- Measure, analyse and report on campaign performance and ROI
ABOUT YOU
You'll be an experienced B2B tech/SaaS marketer who enjoys creating structure, driving change and making things happen. You'll ideally have:
- Proven experience in a senior tech/SaaS marketing role
- Strong product marketing experience
- The ability to balance strategic planning with hands-on execution
- Experience of working with sales, product and engineering teams
- Excellent communication and stakeholder management skills
- Experience with tools such as Google Analytics, email marketing platforms, SEO tools and CRM systems
- Strong project management skills and the ability to manage multiple priorities
You MUST have the right to work in the UK - visa sponsorship is not available.
Head Of Marketing employer: STOPGAP
As the Head of Marketing at our innovative tech company, you'll thrive in a dynamic environment that values creativity and strategic thinking. We offer a collaborative work culture where your contributions are recognised, alongside opportunities for professional growth and development. Located in the heart of the UK, you will enjoy a vibrant community and access to a network of industry leaders, making this an exciting place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Head Of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for STOPGAP and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like STOPGAP are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with STOPGAP on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at STOPGAP. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head Of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit STOPGAP. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of STOPGAP:Show us that you’ve done your homework! In your application, briefly mention what you admire about STOPGAP’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at STOPGAP
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at STOPGAP will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At STOPGAP, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
