At a Glance
- Tasks: Lead innovative customer acquisition strategies and optimise marketing performance.
- Company: Join a leading digital marketplace with a focus on safety and creativity.
- Benefits: Enjoy remote work flexibility, competitive salary, and a supportive team environment.
- Other info: Opportunity for career growth in a dynamic, fast-paced industry.
- Why this job: Shape growth strategies for a high-traffic platform and make a real impact.
- Qualifications: Experience in acquisition marketing and strong analytical skills required.
The predicted salary is between 75000 - 75000 £ per year.
A leading digital marketplace in the classifieds space, offering a platform where users buy and sell a wide variety of consumer goods, property, local services, and entertainment. The majority of advertised services on the platform sit within the adult entertainment and independent companionship sector. As an industry leader in platform safety, they maintain a gold standard for safeguarding, investing heavily in technology and processes to ensure a secure, trusted, and stigma-free space for all advertisers.
Joining a close-knit marketing team, you will enjoy an entrepreneurial, solution-focused culture, high board-level visibility, and the creative freedom to treat the acquisition department as your own business.
About the Role
What you’ll be doing:
- Lead full-funnel customer acquisition strategies across organic (SEO & emerging Answer Engine Optimisation/AEO) and paid performance channels (Google Performance Max, Meta, Criteo, Affiliates, and offline media).
- Develop and refine complex multi-channel attribution models to track customer journeys, measure channel interplay, and optimise return on ad spend (ROAS) and customer acquisition cost (CAC).
- Line-manage and develop the SEO & AEO Manager, establishing clear channel strategies and setting high-impact KPIs for organic search.
- Scale acquisition engines and unlock growth opportunities across key European markets.
- Present performance, attribution insights, and strategic growth recommendations directly to senior leadership.
- Test and deploy rapid experimentation, leveraging modern martech (Google Analytics, Looker Studio, Search Console, SEMrush) and AI-driven bidding tools to drive conversion rate optimisation (CRO).
- Collaborate closely with cross-functional product, tech, and safety teams to align growth campaigns with gold-standard safeguarding and compliance standards.
Why you’ll love it here
- True Flexibility: Predominantly work from home with only one office visit every fortnight required in Central London.
- Empowering Leadership: Work under a supportive, directional Head of Marketing who trusts you to execute without micromanagement.
- High Impact & Autonomy: Have a direct voice at the top table, shaping growth strategy across a multi-million-visitor platform.
About You
What we’re looking for:
- Proven track record in acquisition, growth or performance marketing for a fast-growth tech company or online start-up.
- Strong command of paid media, LLMs, SEO, experimentation design, and funnel analytics.
- An innovator, using data to identify and launch new channels for customer acquisition.
- Experience building acquisition engines from scratch or scaling channels rapidly.
- Analytical mindset with excellent Excel/Sheets and analytical tool capabilities, with experience using data to drive campaign optimisation.
- A doer mentality – willing to dive into campaigns, dashboards, or experiments directly.
- Excellent communication and project management skills, with the ability to represent Marketing at senior levels.
- Leadership experience, including managing and developing small performance-focused teams.
- Knowledge of the digital marketplace industry is a plus.
You must have the right to work in the UK – visa sponsorship is not available. Please only apply for this role if you are eligible to work in the UK.
Sound like your next move? Apply now!
Senior Acquisition Manager in Richmond employer: Stopgap Way
Join a nationally recognised heritage consumer brand in Central London, where you will thrive in a purpose-led culture that values innovation and collaboration. As the Head of Marketing Operations, you'll enjoy significant visibility and influence while leading a high-performing team in an agile environment that prioritises employee growth and operational excellence. With a strong commitment to customer experience and ambitious growth plans, this role offers a unique opportunity to shape the future of the brand while working within a supportive and dynamic organisation.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Acquisition Manager in Richmond
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Stopgap Way and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Stopgap Way are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Stopgap Way on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Stopgap Way. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Acquisition Manager in Richmond
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Stopgap Way. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Stopgap Way:Show us that you’ve done your homework! In your application, briefly mention what you admire about Stopgap Way’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Stopgap Way
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Stopgap Way will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Stopgap Way, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
