Interim Head of Brand Marketing in Richmond

Interim Head of Brand Marketing

Maternity Cover – Head of Brand Marketing FTC

Salary: £65,000 – £75,000 per annum Location: Greater London, Central London Job Type: Freelance

The Head of Brand & Marketing is a hybrid strategic–operational leader responsible for shaping, building global visibility, and delivering high-impact marketing across digital and traditional channels, and events. This role blends long-term brand strategy with hands‑on marketing leadership, ensuring a consistent, premium, culturally relevant profile worldwide while executing strong, multi‑channel campaigns that drive audience growth and partner value.

What you’ll be doing

• Leading and evolving the global brand
• Owning brand positioning, messaging frameworks, brand architecture and tone of voice.
• Guarding the brand identity across all touchpoints, channels and partner activity
• Developing annual and multi‑year brand and marketing plans aligned with business objectives and translating this strategy into executable plans for the marketing, digital and creative teams.
• Leading integrated campaigns for global rankings, ceremonies, consumer events and partner and content initiatives.
• Providing insight‑driven direction using audience trends, analytics and market intelligence.
• Overseeing the day‑to‑day implementation of marketing plans across digital, social and events. Ensuring timely delivery, optimizing performance across and reporting key insights to leadership.
• Leading digital strategy to ensure cohesive storytelling across platforms and growing global reach and engagement across social media, email, websites and emerging channels
• Collaborating with Partnerships teams to deliver co‑branded campaigns and sponsor visibility, supporting revenue growth through strong marketing delivery for partners.
• Managing and mentoring a team, fostering cross‑department collaboration with Content, Events and Partnerships.
• Overseeing budgets, workflow and planning to ensure efficient delivery.

What you’ll need

• Extensive experience in brand and marketing leadership roles.
• Previous experience as Head of Marketing, Head of Brand, or Marketing Director.
• Proven track record in luxury, hospitality, hotels, or restaurant sectors (essential).
• Demonstrated success in building and scaling consumer brands, driving measurable growth and market share.

Please only apply for this role if you are eligible to work in the UK.