At a Glance
- Tasks: Lead marketing operations and shape go-to-market strategies for a heritage consumer brand.
- Company: Well-established UK organisation with a strong consumer presence and innovative culture.
- Benefits: Competitive salary, collaborative environment, and significant leadership influence.
- Other info: Exciting opportunity to work in a dynamic SME-style environment within a recognised organisation.
- Why this job: Join a purpose-led team and make a real impact on brand growth and innovation.
- Qualifications: Proven experience in marketing operations and strong leadership skills required.
The predicted salary is between 90000 - 90000 £ per year.
Salary: £90,000 - £90,000 per annum
Location: Greater London, Central London
Job Type: Permanent
Are you a commercially driven B2C marketing operations & GTM leader ready to shape the future of a nationally recognised heritage consumer brand?
ABOUT THE COMPANY
Our client is a well-established and highly respected UK organisation with a strong consumer presence, loyal customer base, and ambitious growth agenda. With a trusted heritage brand and a focus on innovation and customer experience, the business is investing heavily in its commercial and marketing capabilities. The business operates with an agile, collaborative culture where teams work closely together and leaders are empowered to make a visible impact. This role would particularly suit someone who enjoys the pace and breadth of an SME‑style environment, while operating within a nationally recognised organisation.
ABOUT THE ROLE
What you'll be doing:
- Define and lead the Marketing Operations and Go‑To‑Market strategy aligned to commercial and brand objectives
- Build and optimise scalable GTM frameworks for campaigns, product launches, and strategic initiatives
- Balance strategic planning with hands‑on operational leadership across multiple marketing disciplines
- Act as a central strategic lead across marketing, product, commercial, and leadership teams to align priorities and drive execution
- Lead the evolution of marketing processes, workflows, reporting, and operational governance
- Drive performance measurement across the marketing funnel, from lead generation through to revenue impact
- Own marketing analytics, dashboards, and executive reporting to enable data‑led decision‑making
- Oversee marketing technology infrastructure, ensuring seamless integration across CRM, automation, analytics, and reporting platforms
- Identify pragmatic, commercially focused opportunities to maximise marketing effectiveness and ROI within leaner budget environments
- Lead, coach, and develop a high‑performing Marketing Operations and GTM team.
Why you'll love it here
- Newly created leadership role with significant visibility, influence, and opportunity to shape the future operating model
- Purpose‑led culture with strong values and long‑term growth ambitions
- Collaborative environment focused on innovation, customer insight, and operational excellence
ABOUT YOU
What we're looking for:
- Proven experience operating at Head of or senior leadership level within Marketing Operations, with governance of Revenue Operations, GTM Operations, or Commercial Operations for a Consumer brand
- Strong expertise in go‑to‑market strategy and execution across complex, multi‑product environments with experience in product and portfolio performance management
- Experience building scalable marketing operating models, frameworks, and performance processes
- Broad marketing leadership experience across digital, brand, customer, and commercial marketing disciplines
- Advanced knowledge of marketing analytics, reporting, and insight tools such as Power BI, Tableau, or Google Analytics
- Strong commercial acumen with experience managing budgets, forecasting, and investment planning
- Experience influencing senior stakeholders and operating cross‑functionally within matrix organisations
- Excellent leadership, communication, and stakeholder management skills
- Membership, subscription, consumer services, or purpose‑led organisations preferred.
You MUST have the right to work in the UK - visa sponsorship is not available. Please only apply for this role if you are eligible to work in the UK.
Head of Marketing Operations in Richmond employer: Stopgap Way
Join a nationally recognised heritage consumer brand in Central London, where you will thrive in a purpose-led culture that values innovation and collaboration. As the Head of Marketing Operations, you'll enjoy significant visibility and influence while leading a high-performing team in an agile environment that prioritises employee growth and operational excellence. With a strong commitment to customer experience and ambitious growth plans, this role offers a unique opportunity to shape the future of the brand while working within a supportive and dynamic organisation.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing Operations in Richmond
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Stopgap Way and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Stopgap Way are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Stopgap Way on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Stopgap Way. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing Operations in Richmond
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Stopgap Way. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Stopgap Way:Show us that you’ve done your homework! In your application, briefly mention what you admire about Stopgap Way’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Stopgap Way
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Stopgap Way will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Stopgap Way, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
