At a Glance
- Tasks: Lead and shape the sales function in a dynamic B2B environment.
- Company: Established B2B business with a down-to-earth culture and growth focus.
- Benefits: Competitive package, car allowance, and hybrid working model.
- Other info: Join a growing organisation with opportunities for personal and professional development.
- Why this job: Make a real impact by influencing business direction and driving sales strategy.
- Qualifications: Proven experience in B2B sales management and change leadership.
The predicted salary is between 36000 - 60000 £ per year.
West Midlands (Hybrid - 2 days WFH, 3 days in the office). Perm/Full-time. B2B/Industrial/Manufacturing. Competitive package plus car.
If you enjoy building something better, not just inheriting something finished, this is a rare opportunity to shape a sales function, influence business direction and leave a lasting imprint on a growing organisation.
About The Company
This is a well-established B2B business entering an important next phase of growth. With strong roots and an open, down-to-earth culture, the focus now is on adding structure, clarity and long-term thinking to support scale, without losing what makes the business work.
About The Role
As Senior Sales Manager, you’ll take full ownership of the sales function and sit on the senior leadership team, shaping not just sales strategy but how the wider business operates. This is not a plug-and-play environment. The sales function has grown organically and now needs a confident, pragmatic leader to bring greater clarity, structure and alignment, without breaking what already works.
- Provide strategic and operational leadership of the entire sales function as a member of the senior management team.
- Lead and develop the internal sales function through the Internal Sales Office Manager, ensuring clear priorities, capability development, and performance management.
- Direct the external sales team, including Business Development Managers and part-time support in Ireland, to drive new business and account growth.
- Review, evaluate, and evolve the current sales structure, ways of working, and team alignment to support scalability and performance.
- Design and implement clear performance frameworks, targets, and reporting to improve visibility, accountability, and results.
- Strengthen collaboration and alignment between internal and external sales teams to deliver a joined-up customer approach.
- Work closely with the Commercial Director, Operations Director and Marketing teams to execute the wider business strategy.
About You
To be considered for this Senior Sales Manager role you will have proven experience as a Sales Manager or Head of Sales in a B2B sales function.
- The ability to operate effectively at both a strategic level and in a hands-on, delivery-focused capacity.
- Demonstrated experience leading change and improvement within a B2B sales function, including introducing greater structure, consistency, and performance focus.
- Resilient, adaptable, and open-minded, with the confidence to operate in a business that is evolving and scaling rather than fully formed.
- A strong relationship builder, able to quickly establish trust and credibility with colleagues, stakeholders, and customers.
You MUST have the right to work in the UK - visa sponsorship is not available.
Sound like your next move? Apply now!
If this role isn’t what you are looking for, don’t worry. At Stopgap we cover a wide range of freelance and permanent positions with dedicated sector specialists. It is worth checking our website for all our latest jobs and registering to receive job alerts so you are the first to know about a new opportunity.
Senior Sales Manager employer: Stopgap - Marketing, Digital & Creative Recruitment
As an FMCG Innovation Manager at our London-based company, you will thrive in a dynamic and collaborative work culture that values creativity and innovation. We offer competitive benefits, including flexible working arrangements and opportunities for professional development, ensuring you can grow your career while making a meaningful impact on product launches that resonate with consumers. Join us to be part of a forward-thinking team dedicated to driving success in the fast-paced FMCG sector.
Contact Details:
Stopgap - Marketing, Digital & Creative Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Sales Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for a Senior Sales Manager role. You never know who might have the inside scoop on an opportunity that’s not even advertised yet.
✨Tip Number 2
Prepare for those interviews by researching the company thoroughly. Understand their culture, values, and recent developments. This will help you tailor your responses and show that you’re genuinely interested in shaping their sales function.
✨Tip Number 3
Practice your pitch! Be ready to articulate how your experience aligns with the role's requirements. Highlight your ability to lead change and improve sales structures, as this is key for a position like Senior Sales Manager.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got a range of opportunities that could be perfect for you. Plus, registering for job alerts means you’ll be the first to know about new roles that match your skills.
We think you need these skills to ace Senior Sales Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Senior Sales Manager role. Highlight your B2B experience and any leadership roles you've had. We want to see how you can bring structure and clarity to a sales function!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've led change in a sales environment and how you can help shape our business direction.
Showcase Your Achievements:Don’t just list your responsibilities; show us what you've achieved! Use numbers and metrics to demonstrate your impact in previous roles. We love seeing how you've driven growth and improved performance.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and we’ll be able to track your application better. Plus, you’ll find all the info you need about the role there!
How to prepare for a job interview at Stopgap - Marketing, Digital & Creative Recruitment
✨Know the Company Inside Out
Before your interview, dive deep into the company's history, values, and recent developments. Understanding their culture and growth phase will help you tailor your responses and show that you're genuinely interested in shaping their sales function.
✨Showcase Your Leadership Style
As a Senior Sales Manager, you'll need to demonstrate your leadership capabilities. Prepare examples of how you've successfully led teams through change and improvement in previous roles. Highlight your ability to build relationships and foster collaboration between internal and external teams.
✨Prepare for Strategic Discussions
Expect questions about your strategic vision for the sales function. Think about how you would evaluate and evolve their current sales structure. Be ready to discuss specific frameworks or targets you've implemented in the past that improved performance and accountability.
✨Be Ready to Adapt
This role requires resilience and adaptability. Prepare to discuss situations where you've had to pivot your approach in response to evolving business needs. Show that you're open-minded and can thrive in a dynamic environment while maintaining focus on results.
