At a Glance
- Tasks: Lead innovative customer acquisition strategies using SEO, AEO, and paid media.
- Company: Join a leading digital marketplace with a focus on safety and innovation.
- Benefits: Enjoy remote work flexibility and high visibility in a supportive team.
- Other info: Opportunity to lead a small team and drive impactful campaigns.
- Why this job: Shape growth strategies for a multi-million-visitor platform with creative freedom.
- Qualifications: Proven experience in performance marketing and strong analytical skills required.
The predicted salary is between 67500 - 82500 £ per year.
INDUSTRY SECTOR: Online Marketplace / Classifieds / Digital Media
LOCATION: Predominantly Remote (1 day per fortnight in Central London Office)
Looking for a hands-on data-led consumer acquisition lead with strong SEO/AEO and Paid Media to step into a highly-autonomous growth role with a leading consumer marketplace.
About The Company
My client is a leading digital marketplace in the classifieds space, offering a platform where users buy and sell a wide variety of consumer goods, property, local services, and entertainment. While the marketplace covers a diverse range of categories, the majority of advertised services on the platform sit within the adult entertainment and independent companionship sector. As an industry leader in platform safety, they maintain a gold standard for safeguarding, investing heavily in technology and processes to ensure a secure, trusted, and stigma-free space for all advertisers.
Joining a close-knit marketing team, you will enjoy an entrepreneurial, solution-focused culture, high board-level visibility, and the creative freedom to treat the acquisition department as your own business.
ABOUT THE ROLE
What you'll be doing:
- Lead full-funnel customer acquisition strategies across organic (SEO & emerging Answer Engine Optimisation/AEO) and paid performance channels (Google Performance Max, Meta, Criteo, Affiliates, and offline media)
- Develop and refine complex multi-channel attribution models to track customer journeys, measure channel interplay, and optimise return on ad spend (ROAS) and customer acquisition cost (CAC)
- Line manage and develop the SEO & AEO Manager, establishing clear channel strategies and setting high-impact KPIs for organic search
- Scale acquisition engines and unlock growth opportunities across key European markets
- Present performance, attribution insights, and strategic growth recommendations directly to senior leadership
- Test and deploy rapid experimentation, leveraging modern martech (Google Analytics, Looker Studio, Search Console, SEMrush) and AI-driven bidding tools to drive conversion rate optimisation (CRO)
- Collaborate closely with cross-functional product, tech, and safety teams to align growth campaigns with gold-standard safeguarding and compliance standards
Why you'll love it here:
- True Flexibility: Predominantly work from home with only one office visit every fortnight required in Central London
- Empowering Leadership: Work under a supportive, directional Head of Marketing who trusts you to execute without micromanagement
- High Impact & Autonomy: Have a direct voice at the top table, shaping growth strategy across a multi-million-visitor platform
ABOUT YOU
What we're looking for:
- Proven track record in acquisition, growth or performance marketing for a fast-growth tech company or online startup
- Strong command of paid media, LLMs, SEO, experimentation design, and funnel analytics
- An innovator, using data to identify and launch new channels for customer acquisition
- Experience building acquisition engines from scratch or scaling channels rapidly
- Analytical mindset with excellent Excel/Sheets and analytical tool capabilities, with experience using data to drive campaign optimisation
- A doer mentality - willing to dive into campaigns, dashboards, or experiments directly
- Excellent communication and project management skills, with the ability to represent Marketing at senior levels
- Leadership experience, including managing and developing small performance-focused teams
- Knowledge of the digital marketplace industry is a plus
You MUST have the right to work in the UK - visa sponsorship is not available.
Senior Acquisition Manager in London employer: Stopgap - Marketing, Digital & Creative Recruitment
As an FMCG Innovation Manager at our London-based company, you will thrive in a dynamic and collaborative work culture that values creativity and innovation. We offer competitive benefits, including flexible working arrangements and opportunities for professional development, ensuring you can grow your career while making a meaningful impact on product launches that resonate with consumers. Join us to be part of a forward-thinking team dedicated to driving success in the fast-paced FMCG sector.
Contact Details:
Stopgap - Marketing, Digital & Creative Recruitment Recruitment Team
