At a Glance
- Tasks: Lead global social media and influencer marketing strategies for a luxury brand.
- Company: Join a prestigious luxury consumer products company shaping digital culture.
- Benefits: Competitive salary, creative freedom, and the chance to influence global campaigns.
- Other info: Exciting opportunity for immediate freelancers while recruiting for a permanent role.
- Why this job: Be at the forefront of luxury marketing, driving impactful campaigns that resonate with audiences.
- Qualifications: Proven experience in social media and influencer marketing, especially in luxury sectors.
The predicted salary is between 36000 - 60000 £ per year.
Are you a visionary digital leader with a passion for luxury and a talent for shaping culture? We are searching for a Global Social Media & Influencer Marketing Lead to define the future of our brand across key platforms and international markets.
Reporting to the Director, Integrated Marketing, you will be the driving force behind a global social and influencer strategy—blending strategic leadership with hands-on execution to deliver measurable impact on engagement, awareness, and sales.
What You’ll Do
- Define and lead a global social media strategy across Instagram, Facebook, YouTube, and X, ensuring alignment with brand objectives and growth ambitions.
- Own and lead the global influencer marketing strategy.
- Develop and execute best-in-class influencer campaigns.
- Identify, contact, and nurture relationships with influencers who authentically align with the brand vision, values, and luxury positioning.
- Oversee influencer campaign budgets.
- Drive creative innovation, introducing fresh formats, new content approaches, and emerging platform opportunities to enhance reach and engagement.
- Partner closely with regional teams, ensuring the global strategy is consistently executed while empowering local adaptation and excellence.
- Use insights and analytics to measure impact, refining strategies to continually improve performance across channels.
Who You Are
- A strategic, social-first leader with a proven track record in global social media and influencer marketing.
- Experienced in Luxury, Tech, Electronics preferred with a deep understanding of premium audiences and elevated storytelling.
- A confident relationship-builder, able to engage influencers, align stakeholders, and collaborate across regions.
- Both visionary and hands-on, capable of crafting strategy while flawlessly executing campaigns.
- A trend champion with a pulse on digital culture, emerging talent, and evolving consumer behaviours.
This is a rare opportunity to shape the global digital voice of a luxury brand—leading bold campaigns, influencing culture, and driving meaningful business impact. You will work at the intersection of creativity, strategy, and innovation, helping to define what luxury looks like for a new generation.
It’s a permanent role; however, if you are a freelancer and available immediately, please apply as the business is looking for immediate support while recruiting for the permanent position.
Global Social Media & Influencer Marketing Lead in London employer: Stopgap - Marketing, Digital & Creative Recruitment
Join a dynamic and innovative team that thrives on creativity and strategic thinking in the heart of the luxury consumer products industry. As a Global Social Media & Influencer Marketing Lead, you will benefit from a collaborative work culture that values bold ideas and empowers personal growth, all while being part of a brand that is shaping the future of luxury. With opportunities for professional development and a focus on impactful campaigns, this role offers a unique chance to influence culture and drive engagement on a global scale.
Contact Details:
Stopgap - Marketing, Digital & Creative Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Global Social Media & Influencer Marketing Lead in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work in social media and influencer marketing. This is your chance to showcase your creativity and strategic thinking—make it pop!
✨Tip Number 3
Prepare for interviews by researching the company and its current campaigns. Be ready to discuss how you can elevate their brand through innovative strategies. Tailor your answers to reflect their luxury positioning and audience.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who want to make an impact. Plus, applying directly can sometimes give you a leg up in the hiring process.
We think you need these skills to ace Global Social Media & Influencer Marketing Lead in London
Some tips for your application 🫡
Show Your Passion for Luxury:When you're writing your application, make sure to highlight your love for luxury brands and how that passion drives your work. We want to see how you connect with the essence of luxury and how it influences your approach to social media and influencer marketing.
Be Strategic and Hands-On:In your application, balance your strategic vision with examples of hands-on execution. We’re looking for someone who can craft a global strategy while also rolling up their sleeves to get things done. Share specific campaigns you've led that showcase both sides of your skill set.
Highlight Relationship-Building Skills:Don’t forget to mention your experience in building relationships with influencers and stakeholders. We value confident communicators who can engage effectively across regions. Use anecdotes to illustrate how you've nurtured these connections in past roles.
Use Data to Tell Your Story:Make sure to include any insights or analytics that demonstrate the impact of your previous campaigns. We love data-driven decision-making, so show us how you've used metrics to refine strategies and improve performance in your applications.
How to prepare for a job interview at Stopgap - Marketing, Digital & Creative Recruitment
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and features of Instagram, Facebook, YouTube, and X. Familiarise yourself with successful campaigns in the luxury sector and be ready to discuss how you would leverage these platforms to enhance brand engagement.
✨Showcase Your Strategy Skills
Prepare to articulate your vision for a global social media strategy. Think about how you would align it with brand objectives and growth ambitions. Be ready to share examples from your past experiences where you successfully executed similar strategies.
✨Build Relationships
Demonstrate your ability to engage and nurture relationships with influencers. Have a few examples ready of how you've successfully collaborated with influencers in the past, and be prepared to discuss how you would identify and approach new ones that align with the brand's luxury positioning.
✨Data-Driven Mindset
Be prepared to talk about how you use insights and analytics to measure campaign performance. Share specific metrics you’ve tracked in previous roles and how you’ve refined strategies based on data to improve engagement and sales.
