Global Social Media & Influencer Marketing Lead - Luxury Consumer Products
Are you a visionary digital leader with a passion for luxury and a talent for shaping culture? We’re searching for a Global Social Media & Influencer Marketing Lead to define the future of our brand across key platforms and international markets.
Reporting to the Director, Integrated Marketing, you will be the driving force behind a global social and influencer strategy—blending strategic leadership with hands‑on execution to deliver measurable impact on engagement, awareness, and sales.
What You’ll Do
- Define and lead a global social media strategy across Instagram, Facebook, YouTube, and X, ensuring alignment with brand objectives and growth ambitions.
- Own and lead the global influencer marketing strategy.
- Develop and execute best‑in‑class influencer campaigns.
- Identify, contact, and nurture relationships with influencers who authentically align with the brand vision, values, and luxury positioning.
- Oversee influencer campaign budgets.
- Drive creative innovation, introducing fresh formats, new content approaches, and emerging platform opportunities to enhance reach and engagement.
- Partner closely with regional teams, ensuring the global strategy is consistently executed while empowering local adaptation and excellence.
- Use insights and analytics to measure impact, refining strategies to continually improve performance across channels.
Who You Are
- A strategic, social‑first leader with a proven track record in global social media and influencer marketing.
- Experienced in Luxury, Tech, Electronics preferred with a deep understanding of premium audiences and elevated storytelling.
- A confident relationship‑builder, able to engage influencers, align stakeholders, and collaborate across regions.
- Both visionary and hands‑on, capable of crafting strategy while flawlessly executing campaigns.
- A trend champion with a pulse on digital culture, emerging talent, and evolving consumer behaviours.
This is a rare opportunity to shape the global digital voice of a luxury brand—leading bold campaigns, influencing culture, and driving meaningful business impact. You’ll work at the intersection of creativity, strategy, and innovation, helping to define what luxury looks like for a new generation.
It’s a permanent role; however, if you are a freelancer and available immediately, please apply as the business is looking for immediate support while recruiting for the permanent position.
Referrals increase your chances of interviewing at Stopgap - Marketing, Digital & Creative Recruitment by 2x.
Seniority level
- Mid‑Senior level
Employment type
- Full‑time
Job function
- Marketing
Industries
- Staffing and Recruiting
Global Social Media & Influencer Marketing Lead employer: Stopgap - Marketing, Digital & Creative Recruitment
As an FMCG Innovation Manager at our London-based company, you will thrive in a dynamic and collaborative work culture that values creativity and innovation. We offer competitive benefits, including flexible working arrangements and opportunities for professional development, ensuring you can grow your career while making a meaningful impact on product launches that resonate with consumers. Join us to be part of a forward-thinking team dedicated to driving success in the fast-paced FMCG sector.
Contact Details:
Stopgap - Marketing, Digital & Creative Recruitment Recruitment Team
