Global Social Media & Influencer Marketing Lead

Global Social Media & Influencer Marketing Lead – Luxury Consumer Products

Are you a visionary digital leader with a passion for luxury and a talent for shaping culture? We’re searching for a Global Social Media & Influencer Marketing Lead to define the future of our brand across key platforms and international markets.

Reporting to the Director, Integrated Marketing, you will be the driving force behind a global social and influencer strategy—blending strategic leadership with hands‑on execution to deliver measurable impact on engagement, awareness, and sales.

What You’ll Do

• Define and lead a global social media strategy across Instagram, Facebook, YouTube, and X, ensuring alignment with brand objectives and growth ambitions.
• Own and lead the global influencer marketing strategy.
• Develop and execute best‑in‑class influencer campaigns.
• Identify, contact, and nurture relationships with influencers who authentically align with the brand vision, values, and luxury positioning.
• Oversee influencer campaign budgets.
• Drive creative innovation, introducing fresh formats, new content approaches, and emerging platform opportunities to enhance reach and engagement.
• Partner closely with regional teams, ensuring the global strategy is consistently executed while empowering local adaptation and excellence.
• Use insights and analytics to measure impact, refining strategies to continually improve performance across channels.

Who You Are

• A strategic, social‑first leader with a proven track record in global social media and influencer marketing.
• Experienced in Luxury, Tech, Electronics preferred with a deep understanding of premium audiences and elevated storytelling.
• A confident relationship‑builder, able to engage influencers, align stakeholders, and collaborate across regions.
• Both visionary and hands‑on, capable of crafting strategy while flawlessly executing campaigns.
• A trend champion with a pulse on digital culture, emerging talent, and evolving consumer behaviours.

This is a rare opportunity to shape the global digital voice of a luxury brand—leading bold campaigns, influencing culture, and driving meaningful business impact. You’ll work at the intersection of creativity, strategy, and innovation, helping to define what luxury looks like for a new generation.

It’s a permanent role; however, if you are a freelancer and available immediately, please apply as the business is looking for immediate support while recruiting for the permanent position.

Referrals increase your chances of interviewing at Stopgap – Marketing, Digital & Creative Recruitment by 2x.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing

Industries

• Staffing and Recruiting