At a Glance
- Tasks: Lead demand generation strategy and execute multi-channel marketing campaigns.
- Company: Global tech group creating innovative hardware and software solutions.
- Benefits: Competitive salary, hybrid work model, and creative freedom.
- Other info: Join a collaborative team focused on high-impact activities.
- Why this job: Make a real impact in a dynamic environment with your marketing skills.
- Qualifications: Experience in B2B SaaS marketing and strong analytical skills required.
The predicted salary is between 55000 - 65000 £ per year.
Are you a data-driven marketer who loves to blend high-level strategy with hands-on digital execution? We are looking for a Growth and Demand Generation Lead to step into a high-ownership role, taking full accountability for scaling the pipeline, optimising multi-channel campaigns, and driving measurable commercial impact.
JOB TYPE: Permanent, Full Time
INDUSTRY SECTOR: B2B SaaS / Technology
LOCATION: London/Crawley (Hybrid)
SALARY: £55,000 - £65,000 per annum
About The Company
The client is a global technology group that engineers specialised hardware and software solutions for major broadcast, industrial and entertainment equipment manufacturers worldwide. The company heavily values cross-functional collaboration and the creative freedom to test bold ideas and directly scale the pipeline, making it an ideal environment for a data-driven marketer looking to see their impact celebrated.
About The Role
What you'll be doing:
- Own the end-to-end demand generation strategy, aligning all marketing plans with core commercial targets and revenue goals.
- Execute hands-on multi-channel campaigns across PPC, website, third-party channels, paid social, and email marketing.
- Manage and optimise CRM performance, including lead capture, routing, automation, and full funnel conversion.
- Deliver an integrated SEO and AEO strategy, creating commercially focused content tailored to modern search and AI-driven answer engines.
- Build and maintain performance dashboards, connecting datasets across all channels to deliver structured monthly reporting with clear actionable insights.
- Align Sales, Product, and Marketing teams on lead quality, deal performance reviews, and unified commercial priorities.
- Manage external agencies and shared internal resources, ensuring all outputs focus entirely on the highest-impact activities.
ABOUT YOU
What We're Looking For:
- Experience in B2B marketing, specifically within the SaaS or technology sector.
- Proven track record of pipeline ownership, with demonstrated accountability for hitting lead generation, conversion, or revenue targets.
- Deep, hands‑on technical experience with PPC platforms, CRMs (specifically HubSpot), email automation, and web analytics tools.
- Strong analytical capability with a passion for connecting datasets to map and optimise the full‑funnel customer journey.
- Excellent stakeholder management skills.
You MUST have the right to work in the UK - visa sponsorship is not available.
Growth & Demand Generation Manager in Crawley employer: Stopgap - Marketing, Digital & Creative Recruitment
As a leading global technology group based in London/Crawley, we pride ourselves on fostering a dynamic work culture that champions innovation and collaboration. Our employees enjoy the flexibility of a hybrid working model, competitive salaries, and ample opportunities for professional growth, making it an ideal environment for data-driven marketers eager to make a tangible impact in the B2B SaaS sector.
Contact Details:
Stopgap - Marketing, Digital & Creative Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Growth & Demand Generation Manager in Crawley
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your past campaigns and successes. This is a great way to demonstrate your hands-on experience and data-driven approach.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can optimise their multi-channel campaigns and drive measurable impact based on your previous experiences.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are proactive and take the time to engage with us directly. It shows you're genuinely interested in joining our team.
We think you need these skills to ace Growth & Demand Generation Manager in Crawley
Some tips for your application 🫡
Show Your Data-Driven Side:Make sure to highlight your experience with data and analytics in your application. We want to see how you've used data to drive marketing strategies and achieve results, especially in B2B SaaS.
Tailor Your Application:Don’t just send a generic CV and cover letter. Take the time to tailor your application to our specific needs. Mention your hands-on experience with PPC, CRM tools like HubSpot, and any successful campaigns you've executed.
Be Clear About Your Impact:We love seeing measurable results! In your application, be clear about how you’ve contributed to pipeline growth and revenue targets in previous roles. Numbers speak louder than words!
Apply Through Our Website:For the best chance of getting noticed, apply directly through our website. It helps us keep track of applications and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Stopgap - Marketing, Digital & Creative Recruitment
✨Know Your Numbers
As a Growth & Demand Generation Manager, you'll need to demonstrate your data-driven mindset. Brush up on key metrics related to lead generation, conversion rates, and revenue targets. Be ready to discuss specific examples where you've used data to drive decisions and optimise campaigns.
✨Showcase Your Multi-Channel Expertise
This role requires hands-on experience with various digital channels. Prepare to talk about your past campaigns across PPC, email marketing, and social media. Highlight any innovative strategies you've implemented and the results they achieved to show you can blend high-level strategy with execution.
✨Align with Company Values
The company values cross-functional collaboration and creative freedom. Research their culture and be prepared to discuss how you can contribute to this environment. Share examples of how you've successfully collaborated with sales, product, and marketing teams in the past.
✨Prepare for Technical Questions
Given the technical nature of the role, expect questions about your experience with CRMs like HubSpot and web analytics tools. Brush up on your technical knowledge and be ready to explain how you've used these tools to manage and optimise customer journeys effectively.
