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- Tasks: Create and deliver impactful B2B marketing campaigns across multiple channels.
- Company: Join a leading online automotive brand expanding into the UK market.
- Benefits: Work remotely, enjoy competitive pay, and develop your marketing skills.
- Why this job: Be the sole UK marketing resource and make a real impact on growth.
- Qualifications: 5 years in B2B marketing, strong analytics skills, and creativity.
- Other info: Collaborative team environment with opportunities for innovation and career growth.
The predicted salary is between 28800 - 43200 £ per year.
Join to apply for the B2B Marketing Specialist role at Stopgap – Marketing, Digital & Creative Recruitment
Are you a driven B2B marketer with a passion for creating impactful campaigns that deliver measurable results? Our client is looking for a B2B Marketing Specialist to plan and deliver multi channel campaigns in the UK market.
This is a hands-on role where you’ll drive campaign strategy, manage execution across multiple channels, analyse performance and collaborate with Product Marketing and Sales to drive growth and income. If you\’re someone who thrives in a fast moving, digital environment and love combining creativity with data-driven insights, this role is for you.
The Company
Started by an online entrepreneur, this company is now the biggest online automotive brand in the USA and is now operating in the UK and Canada.
The Role
You’ll be part of a collaborative, high-performing remote team where your ideas and expertise will shape the launch into the UK market. You will be the sole UK marketing resource so will have the opportunity to showcase your skills in demand generation, automation and content driven campaigns.
In terms of specifics, you\’ll be involved in and responsible for:
- Strategy: Translate the UK business strategy into effective marketing campaign plans across B2B channels
- Audience: Apply segmentation and personalisation strategies to develop relevant messaging
- Insights: Keep up with industry trends, competitor activity and customer insights to strengthen campaigns effectiveness
- Campaigns: Plan and deliver multi-channel campaigns (email, onsite merchandising, direct mail, paid display, social) to grow revenue and reduce churn
- Performance: Use marketing automation and analytics tools to test, measure and improve campaigns incl Marketo, Looker, Salesforce and Google Analytics
- Results: Build reports, run A/B tests, and share insights with stakeholders to inform business decisions
- Events: Partner with the events team to coordinate and execute impactful dealer sales events
You\’ll also work closely with teams both in Ireland and the US including sales, product and business operations.
Managing budgets will be a key part of the role, ensuring they are allocated appropriately to drive engagement and growth. You\’ll also need to be confident in analysing and reporting financial KPIs.
You
To be successfully considered for the role of B2B Marketing Specialist, you will need:
- Ideally 5 years in B2B marketing in the UK – tech/auto industry experience is highly desirable
- Strong grasp of demand generation, retention tactics and campaign strategy
- Comfortable with analytics platforms (Looker, Salesforce, Google Analytics) and marketing automation (Marketo preferred)
- Familiarity with CRM, email, and digital marketing tools
- Ability to craft engaging copy across multiple on and offline channels
- You need to be a self starter and used to both planning campaign strategy and delivery as you are the sole UK marketing resource
- Ability to think long-term while delivering measurable short-term results
- Proactive in generating fresh ideas and testing new approaches
- Excellent written and verbal skills for presenting insights and recommendations
- Strong organizational skills to juggle multiple projects and deadlines
- Precision in execution and performance tracking
You must be fluent in English and have the right to work in the UK.
If you can tick ALL the boxes, then please apply online NOW!
NB: You must be eligible to work in the UK
If this role isn\’t what you are looking for, don\’t worry. At Stopgap we cover a wider range of freelance and permanent positions with dedicated sector specialists. It is worth checking our website for all our latest jobs and registering to receive job alerts so you are the first to know about a new opportunity.
Marketing, Digital and Creative Recruitment
Stopgap – Talent With A Spark
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing
Industries
- Staffing and Recruiting
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B2B Marketing Specialist employer: Stopgap - Marketing, Digital & Creative Recruitment
Contact Detail:
Stopgap - Marketing, Digital & Creative Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a B2B Marketing Specialist role. You never know who might have the inside scoop on an opportunity or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. This is your chance to demonstrate how you’ve driven growth and engagement in previous roles, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and be ready to discuss how you can contribute to their success in the UK market. Tailor your insights to show you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can give you a better chance of getting noticed. Plus, we’re here to support you every step of the way!
We think you need these skills to ace B2B Marketing Specialist
Some tips for your application 🫡
Show Off Your B2B Marketing Skills: Make sure to highlight your experience in B2B marketing, especially if you've worked in the tech or automotive sectors. We want to see how you've crafted campaigns that deliver results, so don’t hold back on those success stories!
Tailor Your Application: Take a moment to customise your CV and cover letter for this role. Use keywords from the job description to show us you understand what we're looking for. This will help your application stand out in the crowd!
Be Data-Driven: Since this role involves analytics and performance tracking, share examples of how you've used data to inform your marketing strategies. We love seeing candidates who can blend creativity with insights, so let us know how you've done this!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the latest job openings there, so it’s worth a visit!
How to prepare for a job interview at Stopgap - Marketing, Digital & Creative Recruitment
✨Know Your Campaigns
Before the interview, brush up on your past B2B campaigns. Be ready to discuss specific strategies you implemented, the results you achieved, and how you used analytics tools like Google Analytics or Salesforce to measure success.
✨Showcase Your Creativity
Prepare examples of how you've combined creativity with data-driven insights in your previous roles. Think about unique campaign ideas you've executed and how they contributed to demand generation or retention.
✨Understand the Company
Research Stopgap and their client’s position in the automotive market. Familiarise yourself with their competitors and current industry trends. This will help you tailor your responses and demonstrate your genuine interest in the role.
✨Be Ready to Discuss Budget Management
Since managing budgets is key for this role, come prepared to talk about your experience with budget allocation and how you've ensured effective spending to drive engagement and growth in past campaigns.