At a Glance
- Tasks: Create and deliver impactful B2B marketing campaigns across multiple channels.
- Company: Join a leading online automotive brand expanding into the UK market.
- Benefits: Work remotely, enjoy competitive pay, and develop your marketing skills.
- Other info: Collaborative team environment with opportunities for innovation and career growth.
- Why this job: Be the sole UK marketing resource and make a real impact on growth.
- Qualifications: 5 years in B2B marketing, strong analytics skills, and creativity.
The predicted salary is between 28800 - 43200 £ per year.
Join to apply for the B2B Marketing Specialist role at Stopgap - Marketing, Digital & Creative Recruitment
Are you a driven B2B marketer with a passion for creating impactful campaigns that deliver measurable results? Our client is looking for a B2B Marketing Specialist to plan and deliver multi channel campaigns in the UK market.
This is a hands-on role where you’ll drive campaign strategy, manage execution across multiple channels, analyse performance and collaborate with Product Marketing and Sales to drive growth and income. If you\'re someone who thrives in a fast moving, digital environment and love combining creativity with data-driven insights, this role is for you.
The Company
Started by an online entrepreneur, this company is now the biggest online automotive brand in the USA and is now operating in the UK and Canada.
The Role
You’ll be part of a collaborative, high-performing remote team where your ideas and expertise will shape the launch into the UK market. You will be the sole UK marketing resource so will have the opportunity to showcase your skills in demand generation, automation and content driven campaigns.
In terms of specifics, you\'ll be involved in and responsible for:
- Strategy: Translate the UK business strategy into effective marketing campaign plans across B2B channels
- Audience: Apply segmentation and personalisation strategies to develop relevant messaging
- Insights: Keep up with industry trends, competitor activity and customer insights to strengthen campaigns effectiveness
- Campaigns: Plan and deliver multi-channel campaigns (email, onsite merchandising, direct mail, paid display, social) to grow revenue and reduce churn
- Performance: Use marketing automation and analytics tools to test, measure and improve campaigns incl Marketo, Looker, Salesforce and Google Analytics
- Results: Build reports, run A/B tests, and share insights with stakeholders to inform business decisions
- Events: Partner with the events team to coordinate and execute impactful dealer sales events
You\'ll also work closely with teams both in Ireland and the US including sales, product and business operations.
Managing budgets will be a key part of the role, ensuring they are allocated appropriately to drive engagement and growth. You\'ll also need to be confident in analysing and reporting financial KPIs.
You
To be successfully considered for the role of B2B Marketing Specialist, you will need:
- Ideally 5 years in B2B marketing in the UK - tech/auto industry experience is highly desirable
- Strong grasp of demand generation, retention tactics and campaign strategy
- Comfortable with analytics platforms (Looker, Salesforce, Google Analytics) and marketing automation (Marketo preferred)
- Familiarity with CRM, email, and digital marketing tools
- Ability to craft engaging copy across multiple on and offline channels
- You need to be a self starter and used to both planning campaign strategy and delivery as you are the sole UK marketing resource
- Ability to think long-term while delivering measurable short-term results
- Proactive in generating fresh ideas and testing new approaches
- Excellent written and verbal skills for presenting insights and recommendations
- Strong organizational skills to juggle multiple projects and deadlines
- Precision in execution and performance tracking
You must be fluent in English and have the right to work in the UK.
If you can tick ALL the boxes, then please apply online NOW!
NB: You must be eligible to work in the UK
If this role isn\'t what you are looking for, don\'t worry. At Stopgap we cover a wider range of freelance and permanent positions with dedicated sector specialists. It is worth checking our website for all our latest jobs and registering to receive job alerts so you are the first to know about a new opportunity.
Marketing, Digital and Creative Recruitment
Stopgap - Talent With A Spark
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing
Industries
- Staffing and Recruiting
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London, England, United Kingdom 1 week ago
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B2B Marketing Specialist employer: Stopgap - Marketing, Digital & Creative Recruitment
Stopgap is an exceptional employer that fosters a collaborative and high-performing remote work culture, allowing B2B Marketing Specialists to thrive in a dynamic environment. With a focus on employee growth, you will have the unique opportunity to lead marketing initiatives for the UK market, utilising your creativity and data-driven insights to make a significant impact. The company values innovation and offers a supportive atmosphere where your ideas can shape the future of its operations in the automotive sector.
Contact Details:
Stopgap - Marketing, Digital & Creative Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Stopgap - Marketing, Digital & Creative Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Stopgap - Marketing, Digital & Creative Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Stopgap - Marketing, Digital & Creative Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Stopgap - Marketing, Digital & Creative Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B Marketing Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Stopgap - Marketing, Digital & Creative Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Stopgap - Marketing, Digital & Creative Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Stopgap - Marketing, Digital & Creative Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Stopgap - Marketing, Digital & Creative Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Stopgap - Marketing, Digital & Creative Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Stopgap - Marketing, Digital & Creative Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
