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- Tasks: Create impactful email campaigns and drive lead generation for exciting projects.
- Company: Join the UK's leading membership and content agency with a creative vibe.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Shape the future of email marketing and make a real difference in client success.
- Qualifications: Experience in B2B email marketing and strong communication skills required.
- Other info: Dynamic team environment with a focus on innovation and creativity.
The predicted salary is between 45000 - 50000 £ per year.
Salary: Up to £50k (£45k‑£50k depending on experience). Hybrid 3 days a week, Central London.
About The Company: UK’s leading membership and branded content agency creating award‑winning content. The agency specialises in membership bodies, creating magazines, online content, email, podcasts, video, books, infographics, downloads and virtual events.
About The Role: As the person who turns big ideas into high‑impact email campaigns, you will work with large databases and bring in cold leads. This role sits within a growing content agency that is looking for a commercially minded B2B Email Marketing Manager to help drive change and shape the future of clients’ email marketing campaigns.
What You’ll Be Doing:
- Plan, launch and optimise lead‑generation campaigns across email, social and digital; support events and client projects; write copy for promotional content.
- Run A/B tests, track metrics and refine strategies; manage risks; align campaigns with sales goals.
- Create reports using tools like Google Analytics, share insights and present results confidently to stakeholders.
- Build and deploy email campaigns, manage CRM and automation, update websites and support ads, social and design tasks.
- Stay up to date on marketing trends, bring fresh ideas and help shape the agency’s marketing approach.
About You:
- Solid experience within a B2B email marketing team, managing multiple projects.
- Ability to deliver digital projects specifically email, video, audio and online content.
- Grounding in marketing and ability to interpret data.
- Ability to manage a budget.
- Excellent written and verbal communication skills.
You must have the right to work in the UK – visa sponsorship is not available.
Seniority Level: Associate
Employment Type: Full‑time
Job Function: Marketing, Advertising, and Strategy/Planning
Industries: Marketing Services and Advertising Services
B2b Email Marketing Manager - Lead Generation employer: Stopgap - Marketing, Digital & Creative Recruitment
Contact Detail:
Stopgap - Marketing, Digital & Creative Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2b Email Marketing Manager - Lead Generation
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email campaigns and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent projects. Be ready to discuss how your experience aligns with their goals, especially in lead generation and email marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace B2b Email Marketing Manager - Lead Generation
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the B2B email marketing role. Highlight your experience with lead generation campaigns and any relevant metrics you've achieved. We want to see how you can turn big ideas into impactful results!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for email marketing and how your skills align with our agency's goals. Don’t forget to mention any innovative strategies you've implemented in past roles.
Showcase Your Data Skills: Since this role involves interpreting data, make sure to include examples of how you've used analytics tools like Google Analytics in your previous work. We love seeing candidates who can back up their strategies with solid data insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Stopgap - Marketing, Digital & Creative Recruitment
✨Know Your Email Marketing Inside Out
Make sure you brush up on the latest trends and best practices in B2B email marketing. Be ready to discuss successful campaigns you've managed, including A/B testing and metrics tracking. This shows you’re not just familiar with the tools but also understand how to leverage them for lead generation.
✨Showcase Your Copywriting Skills
Since you'll be writing promotional content, prepare examples of your best copy. Bring along snippets that demonstrate your ability to engage and convert leads through email. This will highlight your creativity and understanding of what resonates with a target audience.
✨Be Data-Driven
Familiarise yourself with Google Analytics and other reporting tools. Be prepared to discuss how you've used data to refine strategies and improve campaign performance. Showing that you can interpret data effectively will set you apart as a commercially minded candidate.
✨Prepare Questions for Them
Interviews are a two-way street! Think of insightful questions about their current email marketing strategies or challenges they face. This not only shows your interest in the role but also demonstrates your proactive approach to problem-solving.
