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For Companies At a Glance
- Tasks: Drive marketing campaigns, manage email content, and analyse data to boost brand awareness.
- Company: Join a world-class events venue in London, welcoming 4 million visitors annually.
- Benefits: Enjoy a positive culture, recognition, and opportunities for personal development.
- Why this job: Be part of a dynamic team that values creativity and collaboration in a vibrant environment.
- Qualifications: 2 years' B2B marketing experience, strong communication skills, and knowledge of email marketing and SEO.
- Other info: Office-based role in East London, requiring presence at least 4 days a week.
The predicted salary is between 28800 - 43200 £ per year.
Fantastic opportunity for a B2B or events marketer with at least 2 years' experience to join this world-class venue.
THE COMPANY
Our client is a world-class events venue, based in London and welcoming 4 million visitors each year. They pride themselves on placing people at the heart of the business, with a positive culture that inspires, develops, recognises and rewards their team.
THE ROLE
The Marketing Executive will play a key role in delivering effective marketing campaigns that drive engagement, enhance brand awareness and support the venue's business objectives. That will include:
- Collaborating with the Marketing Managers to support key clients and partners with activity including solus emails, social media, PPC and display campaigns
- Management of automated email campaigns targeting event organisers and exhibitors
- Management of the email content calendar
- Analysis of email marketing data and measuring against targets
- Working with the in-house designer to create digital and print assets
- Carrying out updates to the website, ensuring all content is optimised for SEO
- Support on the venue's participation at industry events
This role is based in East London and you would need to be in the office at least 4 days per week.
YOU
To be successful in this Marketing Executive role you will need to be highly organised, data-driven and analytical, confident managing multiple projects and have strong written and verbal communication skills. You will also have:
- At least 2 years' B2B marketing experience, ideally in events
- Hands on experience of email marketing platforms, including automations
- Knowledge and experience of website content management systems (CMS) and a good understanding of how to optimise content for SEO
If that sounds like you, apply today!
N.B You must be fluent in English and have the right to work in the UK without requiring sponsorship.
Marketing Executive employer: STOPGAP-1
Contact Detail:
STOPGAP-1 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Network with professionals in the events marketing industry. Attend relevant events or webinars to connect with potential colleagues and learn more about the company culture at the venue. This can give you insights that will help you tailor your approach when applying.
✨Tip Number 2
Familiarise yourself with the latest trends in B2B marketing, especially in the events sector. Being knowledgeable about current strategies and tools can help you stand out during interviews and discussions with the hiring team.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in past roles. Be ready to discuss specific campaigns where your analysis led to measurable improvements.
✨Tip Number 4
Research the company's recent marketing campaigns and initiatives. Understanding their brand voice and objectives will allow you to speak more confidently about how you can contribute to their goals during the interview process.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B marketing experience, especially in events. Include specific examples of campaigns you've worked on and the results achieved to demonstrate your impact.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the role. Mention your experience with email marketing platforms and SEO, and how these skills will benefit the company.
Showcase Relevant Skills: In your application, emphasise your organisational skills, data-driven mindset, and ability to manage multiple projects. Provide examples of how you've successfully collaborated with teams or managed campaigns.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at STOPGAP-1
✨Know Your Marketing Metrics
Be prepared to discuss key performance indicators (KPIs) relevant to B2B marketing and events. Understand how to analyse email marketing data and demonstrate your ability to measure success against targets.
✨Showcase Your Campaign Experience
Bring examples of past marketing campaigns you've worked on, especially those involving email marketing and social media. Highlight your role in these projects and the outcomes achieved.
✨Familiarise Yourself with SEO Best Practices
Since the role involves optimising website content for SEO, brush up on current SEO strategies. Be ready to discuss how you have implemented SEO in previous roles or how you would approach it in this position.
✨Demonstrate Strong Communication Skills
As a Marketing Executive, you'll need to communicate effectively with various stakeholders. Practice articulating your thoughts clearly and confidently, both verbally and in writing, to showcase your communication prowess.
