At a Glance
- Tasks: Lead demand generation strategy and optimise campaigns across various channels.
- Company: Ambitious B2B SaaS and AI business with a collaborative culture.
- Benefits: Great salary, private healthcare, and freedom to innovate.
- Other info: Opportunity for international exposure and career development.
- Why this job: Shape growth strategies and make a real impact in a dynamic environment.
- Qualifications: Experience in B2B SaaS marketing and hands-on campaign management.
The predicted salary is between 59400 - 72600 £ per year.
We’re recruiting on behalf of an ambitious B2B Saa S and AI business looking for a hands on Demand Generation / Growth Lead.
This is an opportunity to shape the growth strategy, build pipeline and use AI to improve marketing performance.
This will suit someone who enjoys working in a small team, wearing multiple hats and making things happen.
You’ll need to balance building the foundations with delivering campaigns and improvements from the outset.
The role
- Own the demand generation strategy and campaign calendar, aligning activity with sales priorities and pipeline goals.
- Plan, launch and optimise campaigns across paid search, paid social, email, content, webinars and events.
- Develop programmes for technical enterprise audiences, including CIOs, IT leaders and enterprise architects.
- Work closely with Sales and Presales to agree targeting, improve lead quality and strengthen follow-up.
- Partner with Content and Product Marketing to turn customer challenges and product messaging into effective campaigns.
- Build nurture journeys that support longer buying cycles and keep prospects engaged.
- Work with Customer Success on opportunities to support retention, expansion and customer growth.
- Establish clear reporting on channel performance, conversion and pipeline contribution, using the findings to guide investment.
- Use AI and automation to improve research, campaign delivery, testing and reporting.
- Adapt activity across international markets, particularly North America and EMEA, with broader coverage of LATAM and selected APAC markets.
About you
- Experience owning demand generation or growth marketing within B2B Saa S or enterprise technology.
- A track record of delivering qualified pipeline and explaining how your activity contributed to commercial results.
- Hands-on experience across several marketing channels, including paid acquisition and nurture campaigns.
- Comfortable marketing complex products to technical buyers within large organisations, including regulated businesses.
- An understanding of sales-led buying journeys, multiple decision-makers and longer sales cycles.
- Confident working with CRM, marketing automation and analytics tools to improve targeting, lead management and measurement.
- Experience working closely with Sales, Product Marketing and Customer Success.
- Able to set a strategy and personally build, launch and optimise the campaigns behind it.
- Comfortable working with limited infrastructure, setting priorities and building useful processes as you go.
- A practical interest in AI, with sound judgement about where it can improve quality and efficiency.
- Direct enterprise architecture experience would be useful, but isn’t essential.
Understanding technical audiences and having personally delivered successful demand programmes are more important.
What’s in it for you?
- Great basic salary and private healthcare.
- Ownership of the demand generation plan.
- Freedom to test ideas and develop new channels.
- Close collaboration with a hands on marketing leader.
- International scope within an established software business.
- A visible role in building the marketing function.
Senior Demand Generation Manager employer: Stonor Search
Join a vibrant and innovative team at a leading promotional marketing agency in central London, where creativity and collaboration thrive. With a strong focus on employee development and a welcoming culture, this role offers exciting opportunities for growth while working with iconic brands in the entertainment and FMCG sectors. Enjoy the flexibility of hybrid working and be part of a supportive environment that values fresh ideas and fosters long-term relationships.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Demand Generation Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Stonor Search and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Stonor Search are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Stonor Search on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Stonor Search. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Demand Generation Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Stonor Search. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Stonor Search:Show us that you’ve done your homework! In your application, briefly mention what you admire about Stonor Search’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Stonor Search
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Stonor Search will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Stonor Search, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
