At a Glance
- Tasks: Lead strategic marketing initiatives to grow the StoneX Self-Directed business across the UK and beyond.
- Company: Join a Fortune 100 company connecting clients to global markets with innovative solutions.
- Benefits: Competitive salary, career progression, and a dynamic work environment.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Shape the future of financial services while making a real impact in a fast-paced industry.
- Qualifications: 7-10 years of marketing experience, preferably in financial services or fintech.
The predicted salary is between 70000 - 90000 £ per year.
Connecting clients to markets – and talent to opportunity. With 5,400+ employees and over 80,000 institutional, commercial, and payments clients, we operate from more than 80 offices spread across six continents. As a Fortune 100, Nasdaq-listed provider, we connect clients to the global markets – focusing on innovation, human connection, and providing world-class products and services to all types of investors.
The Senior Manager for StoneX Self‑Directed Marketing will play a pivotal role in establishing, developing, and growing the StoneX Self‑Directed business across the UK at first and eventually EU and Middle East. This role focuses on strategic marketing execution, regional growth, and building a strong, consistent brand presence across our key business in the United Kingdom, but eventually across European and Middle East markets. Working closely with the Global Head of Self‑Directed Marketing, you will help shape and deliver the regional Self‑Directed vision. You will collaborate with local and regional product, marketing, and commercial stakeholders to drive measurable business growth, strengthen client engagement, and elevate StoneX’s competitive position in the UK retail and institutional trading markets.
Key Responsibilities
- Strategic Marketing
- Develop and execute the UK marketing strategy aligned with the broader Self‑Directed business objectives.
- Lead integrated marketing campaigns supporting product launches, customer acquisition, engagement, and regional brand growth.
- Brand Management
- Champion the StoneX brand across UK Self‑Directed and investor audiences, ensuring messaging and visual consistency.
- Drive brand‑building initiatives that enhance market awareness and position StoneX as a trusted leader in financial services and trading.
- Support the creation of consistent brand standards across the UK Self‑Directed portfolio.
- Market Research & Insights
- Monitor UK & EU market trends, regulatory changes, customer behaviours, and competitor activity.
- Use regional insights and analytics to improve marketing effectiveness and tailor campaigns to local audiences.
- Digital Marketing & Analytics
- Oversee performance-driven digital marketing efforts, including SEO, SEM, paid media, email, content marketing, and social channels across UK markets.
- Manage marketing technology tools and dashboards to measure KPIs and optimize campaign performance.
- Cross‑Functional Collaboration
- Partner with regional product, sales, compliance, and senior leadership teams to ensure alignment on priorities and go‑to‑market activities.
- Work with centralized teams such as Marketing Services, Events, Market Intelligence, Market Commentary, and StoneX TV to support localization and execution of UK campaigns.
- Build strong relationships with internal stakeholders to enhance execution and drive improved commercial outcomes.
- Budget Management
- Manage the UK StoneX trading marketing budget for the Self‑Directed business, ensuring efficient allocation and strong ROI.
- Track spending, optimize costs, and adjust investment based on campaign performance and market needs.
Qualifications
- Education
- Bachelor’s degree in Marketing, Business, Communications, or a related field. A Master’s degree is advantageous but not required.
- Experience
- Minimum 7–10 years of marketing experience, including time in a senior or strategic role.
- Experience in financial services, trading, fintech, or B2B/B2C markets within the UK or EU is highly desirable.
- Proven ability to design and implement multi‑channel marketing strategies.
- Skills
- Strong leadership and stakeholder‑management capabilities.
- Deep understanding of digital marketing, analytics, and regional customer behaviour.
- Strong strategic thinking, problem‑solving, and decision‑making skills.
- Excellent written and verbal communication skills.
- Effective project management with the ability to manage multiple initiatives simultaneously.
- Personal Attributes
- A collaborative, results‑driven marketer who thrives in a dynamic, fast‑paced environment.
- Insight‑driven, with strong commercial instincts and an understanding of European audience behaviours.
- Creative, innovative, and passionate about building high‑impact marketing programmes.
Senior Marketing Manager, Self Directed in London employer: StoneX
At StoneX Group, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture, where innovation and collaboration are at the forefront. As a Senior Marketing Manager in the UK, you will have access to unparalleled growth opportunities within a Fortune 100 company, supported by a diverse team dedicated to connecting clients to markets and talent. Our commitment to employee development, coupled with a focus on strategic marketing execution, ensures that you will play a vital role in shaping the future of our Self-Directed business while enjoying a rewarding career in a thriving environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager, Self Directed in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and projects. This is a great way to stand out from the crowd and give hiring managers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and think about how you can contribute to their goals. Tailor your responses to show how your experience aligns with their needs.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you’re genuinely interested in being part of the StudySmarter team!
We think you need these skills to ace Senior Marketing Manager, Self Directed in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in strategic marketing and brand management, especially in financial services or trading. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the Self-Directed business and how you can contribute to our growth. Be specific about your achievements and how they relate to the role.
Showcase Your Digital Savvy:Since this role involves a lot of digital marketing, make sure to highlight your experience with SEO, SEM, and analytics. Share examples of successful campaigns you've led and the impact they had on business growth.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StoneX team!
How to prepare for a job interview at StoneX
✨Know Your Market
Before the interview, dive deep into the UK and EU financial services landscape. Understand current trends, regulatory changes, and competitor activities. This knowledge will not only impress your interviewers but also show that you're proactive and ready to hit the ground running.
✨Showcase Your Strategic Mindset
Prepare to discuss specific marketing strategies you've implemented in previous roles. Be ready to share examples of how you’ve driven brand growth or improved client engagement. Highlighting your strategic thinking will demonstrate that you can contribute to StoneX's vision effectively.
✨Emphasise Collaboration Skills
This role requires working closely with various teams. Be prepared to talk about your experience in cross-functional collaboration. Share stories that illustrate how you’ve built strong relationships with stakeholders and how that led to successful marketing outcomes.
✨Be Data-Driven
Since the position involves overseeing digital marketing efforts, come equipped with examples of how you've used data analytics to optimise campaigns. Discuss specific KPIs you've tracked and how your insights led to measurable improvements. This will show your analytical prowess and commitment to performance-driven marketing.
