At a Glance
- Tasks: Lead Marketing Analytics to transform data into strategic insights for growth.
- Company: Join a Fortune 100 company connecting clients to global markets.
- Benefits: Hybrid work, competitive salary, and opportunities for professional development.
- Other info: Dynamic environment with strong potential for career progression.
- Why this job: Make a real impact by driving marketing performance with cutting-edge analytics.
- Qualifications: 10+ years in Marketing Analytics with leadership experience required.
The predicted salary is between 56250 - 68750 £ per year.
Connecting clients to markets – and talent to opportunity. With 5,400+ employees and over 80,000 institutional, commercial, and payments clients, we operate from more than 80 offices spread across six continents. As a Fortune 100, Nasdaq-listed provider, we connect clients to the global markets – focusing on innovation, human connection, and providing world-class products and services to all types of investors.
Business Segment Overview: Engage in a deep variety of business-critical activities that keep our company running efficiently. From strategic marketing and financial management to human resources and operational oversight, you’ll have the opportunity to optimize processes and implement game-changing policies.
Responsibilities
Position Purpose: This role leads the Marketing Analytics function as a strategic business partner to the CMO and the wider Marketing Leadership Team. The function exists to transform raw data across paid media, owned channels, CRM and third-party signals into decisions that drive measurable growth. Sitting at the intersection of Analytics, AdTech and Marketing Strategy, this role defines the analytical capabilities required to improve marketing performance, translates complex business and marketing questions into clear analytical requirements, and directs analytics and data science teams to deliver actionable insights.
Primary duties will include:
- Define and own the Marketing Analytics roadmap, prioritising initiatives that directly impact marketing strategy, budget allocation and commercial outcomes.
- Establish measurement and insight frameworks across channels, campaigns and customer segments.
- Own the marketing measurement strategy, including Brand Tracking, Marketing Mix Modelling (MMM), Multi-Touch Attribution, Incrementality Testing, Funnel Conversion and Customer Journey Analytics.
- Define KPIs and reporting standards across Marketing, CRM and Lifecycle programmes.
- Deliver forward-looking insights, performance narratives and strategic recommendations to Marketing and business leadership.
- Translate business questions into analytical specifications, defining required inputs, outputs, methodologies and success criteria.
- Act as the primary Marketing stakeholder for Data, Engineering and AdTech teams, ensuring analytical solutions meet business requirements.
- Partner with Commercial, Product, Web, AdTech and Data teams to ensure accurate measurement, tracking integrity and data quality across all marketing activities.
- Present analytical findings and recommendations to senior stakeholders in a clear, commercial and actionable manner.
Qualifications
To land this role you will need:
- 10+ years' experience in Marketing Analytics, Marketing Science or quantitative marketing roles, with at least 5 years in a leadership capacity.
- Demonstrated experience translating marketing and commercial objectives into analytics programmes that influence business strategy.
- Proven track record leading analytics or data science teams and driving insight-led decision making.
- Strong expertise in AI-driven marketing optimisation, advanced modelling and machine learning applications within marketing environments.
- Deep understanding of Marketing Mix Modelling, attribution, incrementality testing, customer lifetime value and audience segmentation.
- Experience operating in complex, multi-channel organisations; financial services or regulated industries preferred.
- Strong stakeholder management, communication and influencing skills, with the ability to engage both technical and non-technical audiences.
Technical Literacy
- Working proficiency in SQL, Python or R sufficient to validate analytical outputs and engage effectively with data science teams.
- Experience with BI and visualisation platforms such as Power BI or Tableau.
- Understanding of cloud-based data platforms, data pipelines and ETL processes.
- Familiarity with digital advertising measurement, tag management, consent management and first-party data strategies.
- Experience with marketing and analytics platforms including Google Tag Manager, Google Ads, DV360, SA360, Meta Business Suite, LinkedIn Campaign Manager, Salesforce or Microsoft Dynamics.
Education / Certification Requirements:
- Master's degree in Actuarial Science, Statistics, Economics, Data Science, Mathematics or a related quantitative discipline.
- Professional certification in Marketing Analytics, Digital Marketing or Data Strategy is an advantage.
Working environment: Hybrid role, 4 days in-office.
Head of Marketing Data Science and Analytics in London employer: StoneX
At StoneX Group, we pride ourselves on being an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration. With a strong focus on employee growth, our EMEA office provides unique opportunities for professional development in the financial services sector, supported by a culture that values diversity and inclusion. Join us to be part of a forward-thinking team dedicated to making a meaningful impact in Financial Crime Prevention while enjoying the benefits of a Fortune 100 company.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing Data Science and Analytics in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for StoneX and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like StoneX are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with StoneX on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at StoneX. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing Data Science and Analytics in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit StoneX. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of StoneX:Show us that you’ve done your homework! In your application, briefly mention what you admire about StoneX’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at StoneX
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at StoneX will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At StoneX, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
