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For Companies At a Glance
- Tasks: Lead exciting marketing campaigns to boost customer engagement and retention.
- Company: Join a Fortune-100 company connecting clients to global markets with innovative solutions.
- Benefits: Enjoy a hybrid working environment and opportunities for career progression.
- Why this job: Be part of a dynamic team making a real impact in customer experiences.
- Qualifications: Experience in CRM or lifecycle marketing is essential; analytical skills are a plus.
- Other info: This is a fixed-term contract role with a focus on collaboration and creativity.
The predicted salary is between 36000 - 60000 £ per year.
Connecting clients to markets – and talent to opportunity. With 4,300 employees and over 400,000 retail and institutional clients from more than 80 offices spread across five continents, we’re a Fortune-100, Nasdaq-listed provider, connecting clients to the global markets – focusing on innovation, human connection, and providing world-class products and services to all types of investors.
The Global Customer Lifecycle Manager is responsible for executing global self-directed lifecycle marketing initiatives that drive customer engagement, retention, and reactivation. Reporting to the Senior Customer Lifecycle Manager, this role focuses on developing and managing targeted campaigns to enhance customer journeys through personalized and data-driven marketing strategies. The Global Customer Lifecycle Manager works closely with cross-functional teams to ensure seamless campaign execution and alignment with business objectives.
Responsibilities
- Develop and execute lifecycle marketing campaigns focusing on customer conversion, retention, reactivation, and churn prevention.
- Implement and optimize engagement strategies across multiple channels, including email, SMS, push notifications, social media, webinars, and events.
- Utilize customer segmentation, personalization, and CVM methodologies to enhance customer experiences.
- Work closely with CVM to refine customer segmentation and value-based marketing strategies, ensuring highly targeted engagement.
- Partner with CVM and private client teams to develop loyalty and incentive programs that maximize customer retention and satisfaction.
- Engage with CVM regularly to assess customer trends and insights, translating them into tailored lifecycle initiatives.
- Collaborate with the Global Campaign Manager to ensure the seamless execution and optimization of lifecycle campaigns.
- Monitor, analyze, and optimize campaign performance based on key engagement and retention metrics.
- Report on key performance indicators (KPIs), including churn rate, LTV, campaign performance, and reactivation rates.
- Ensure all lifecycle marketing activities adhere to regulatory and compliance requirements.
- Provide insights and strategic recommendations to senior leadership on improving customer engagement.
Qualifications
- Experience in customer lifecycle marketing, CRM, or CVM within financial services, trading, online gambling, or a related industry.
- Strong understanding of CRM tools and data-driven marketing strategies.
- Hands-on experience executing marketing campaigns that drive retention and customer engagement.
- Analytical skills to assess customer behavior and campaign effectiveness.
- Strong organizational and project management abilities.
- Excellent communication and collaboration skills, with experience working cross-functionally.
- Bachelor’s degree or equivalent experience.
Working environment: Fixed Term Contract Hybrid
CRM Manager employer: StoneX
Contact Detail:
StoneX Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarise yourself with the latest trends in customer lifecycle marketing, especially within the financial services sector. Understanding current strategies and tools will help you speak confidently about your knowledge during interviews.
✨Tip Number 2
Network with professionals in the CRM and marketing fields, particularly those who work in financial services. Attend industry events or webinars to make connections that could lead to referrals or insider information about the role.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've executed in the past. Highlight your analytical skills by being ready to explain how you measured success and optimised campaigns based on data.
✨Tip Number 4
Research The StoneX Group thoroughly, including their values and recent initiatives. Tailoring your conversation to align with their mission and demonstrating your enthusiasm for their work can set you apart from other candidates.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in customer lifecycle marketing, CRM, or CVM. Use specific examples from your past roles that demonstrate your ability to drive customer engagement and retention.
Craft a Compelling Cover Letter: Write a cover letter that connects your skills and experiences directly to the responsibilities outlined in the job description. Emphasise your understanding of data-driven marketing strategies and how you can contribute to the company's goals.
Showcase Analytical Skills: In your application, provide examples of how you've used analytical skills to assess customer behaviour and campaign effectiveness. This could include metrics you've improved or insights you've provided that led to successful marketing initiatives.
Highlight Collaboration Experience: Since the role involves working closely with cross-functional teams, mention any relevant experiences where you've successfully collaborated with others. This could be in project management or executing marketing campaigns.
How to prepare for a job interview at StoneX
✨Know Your CRM Tools
Familiarise yourself with the CRM tools and data-driven marketing strategies relevant to the role. Be prepared to discuss your hands-on experience with these tools and how you've used them to drive customer engagement and retention in previous roles.
✨Showcase Your Analytical Skills
Be ready to demonstrate your analytical skills by discussing specific examples of how you've assessed customer behaviour and campaign effectiveness. Highlight any metrics or KPIs you've worked with, such as churn rates or LTV, to show your understanding of performance measurement.
✨Prepare for Cross-Functional Collaboration
Since the role involves working closely with cross-functional teams, think of examples where you've successfully collaborated with others. Emphasise your communication skills and how you’ve ensured seamless execution of campaigns in past experiences.
✨Understand the Company’s Market Position
Research The StoneX Group and its position in the financial services industry. Understand their focus on innovation and human connection, and be ready to discuss how your experience aligns with their goals and how you can contribute to their customer lifecycle initiatives.
