At a Glance
- Tasks: Lead marketing strategies for a new retail brand, driving growth and client engagement.
- Company: Join a Fortune 100 company connecting clients to global markets with innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborate with global teams and thrive in a fast-paced, regulated industry.
- Why this job: Make a real impact in a dynamic environment while shaping the future of financial services.
- Qualifications: 5+ years in performance marketing, especially in financial services, with strong analytical skills.
The predicted salary is between 55000 - 65000 € per year.
Connecting clients to markets – and talent to opportunity. With 5,400+ employees and over 80,000 institutional, commercial, and payments clients, we operate from more than 80 offices spread across six continents. As a Fortune 100, Nasdaq-listed provider, we connect clients to the global markets – focusing on innovation, human connection, and providing world-class products and services to all types of investors.
Position Purpose
Reporting to the Senior Manager, StoneX Self Directed Marketing UK, this role owns the strategic direction and day‑to‑day execution of marketing for StoneX’s new retail brand for the region. You will lead the development and delivery of the marketing roadmap, translating local market insights and regulatory requirements into high‑impact, performance‑driven initiatives aligned to grow the StoneX Self‑directed brand and Marketing priorities.
Responsibilities
- Strategy & Market Leadership
- Own and execute the StoneX UK marketing strategy to drive sustainable growth in new funded and traded accounts, revenue, and lifetime value.
- Serve as the subject‑matter expert for the UK market, including regional client behaviors, acquisition channels, and competitive positioning across key focus areas.
- Translate UK market insights into integrated, performance‑driven marketing strategies aligned with both regional and global priorities.
- Support B2B cross‑sell initiatives by working closely with Business Development and the Head of Sales on campaign planning, enablement, and execution.
- Performance Marketing & Execution
- Develop and implement end‑to‑end acquisition, conversion, activation, and retention programs across paid media, affiliates, CRM, SEO, CRO, and owned channels.
- Own funnel performance and optimization, including Cost per Application (CPA), Cost per Funded / Traded Account (CPF / CPT), Trading activity and revenue contribution, Cross‑sell and product adoption.
- Continuously optimize campaigns against agreed KPIs using testing, experimentation, and data‑driven insights.
- Manage annual budgets, monthly spend, quarterly forecasts, and weekly/monthly performance reporting.
- Cross‑Functional & Stakeholder Alignment
- Operate as a proven self‑starter, driving initiatives end‑to‑end with minimal oversight in a fast‑paced, regulated environment.
- Demonstrate high operational rigor across planning, execution, and delivery, managing multiple concurrent workstreams.
- Partner closely with Compliance and Legal to steward brand, messaging, and go‑to‑market execution in line with UK regulatory requirements.
- Influence without authority, aligning regional priorities with global frameworks and governance.
- Customer Experience & Insights
- Maintain a deep understanding of the UK customer experience, translating qualitative and quantitative insights into actionable marketing improvements.
- Work with Insights and Analytics teams to establish robust measurement frameworks, including Tracking and attribution, Web and funnel analytics, Customer Lifetime Value and ROI by source.
- Ensure consistent optimization of copy, creative, landing pages, and onboarding flows to improve conversion and engagement.
- Governance, Compliance & Best Practice
- Take ownership of ensuring a deep understanding of UK regulatory and compliance requirements, including financial promotion standards.
- Actively identify risk and partner with Compliance to enhance controls across marketing activities.
- Conduct regular competitor and market benchmarking across products, pricing, acquisition tactics, and customer experience.
- Establish and share best practices with global counterparts.
Qualifications
- Minimum qualifications
- 5+ years in performance marketing with clear ownership of acquisition funnels and revenue outcomes.
- Hands‑on experience marketing financial services in the UK, with strong knowledge of the UK regulatory environment.
- Demonstrated experience operating across the market, including regional client behaviors and channels.
- Proven track record of driving initiatives from concept through execution independently with measurable business impact.
- Strong operational discipline, planning rigor, and task‑execution excellence.
- Deep understanding of customer experience and performance marketing analytics.
- Demonstrated experience partnering closely with Compliance and Legal in regulated environments.
- Ability to operate comfortably at both strategic and tactical levels.
- Experience working across countries and time zones.
- Fluent English with strong written and verbal communication skills.
- Advanced Excel skills.
- Preferred Qualifications
- 2+ years within digital financial services marketing FX, CFDs, or multi‑asset trading platforms.
- Proven command of paid media, affiliates, CRM, CRO and analytics.
- Working knowledge of FSA regulatory frameworks (or equivalent financial promotion standards).
- Experience localizing content for UK audiences while maintaining global brand standards.
- Proficiency with business intelligence and visualization tools.
Senior Marketing Associate employer: StoneX Group Inc.
As a leading Fortune 100 company, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises innovation and collaboration. Our employees benefit from extensive growth opportunities, competitive compensation, and a commitment to professional development, all while working in the vibrant UK market. Join us to make a meaningful impact in a fast-paced environment where your contributions are valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Associate
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want you to show up with questions that demonstrate your interest and knowledge about their operations. It’s all about making a great impression!
✨Tip Number 3
Practice your pitch! You need to be able to sell yourself in a few sentences. We suggest rehearsing how your skills and experiences align with the role of Senior Marketing Associate. Confidence is key!
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way. We believe it shows your enthusiasm and professionalism, which can set you apart from other candidates.
We think you need these skills to ace Senior Marketing Associate
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Associate role. Highlight your experience in performance marketing and any specific achievements that align with the job description. We want to see how you can drive growth and optimise processes!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share your passion for marketing and how your skills can help us connect clients to markets effectively. Keep it engaging and relevant!
Showcase Your Analytical Skills:Since this role involves a lot of data-driven decision-making, make sure to highlight your analytical skills. Talk about how you've used insights to optimise campaigns in the past. We love numbers, so don’t shy away from sharing metrics!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at StoneX Group Inc.
✨Know Your Market Inside Out
Before the interview, dive deep into the UK financial services market. Understand client behaviours, acquisition channels, and competitive positioning. This knowledge will help you demonstrate your expertise and show that you're ready to own the marketing strategy.
✨Showcase Your Performance Marketing Skills
Be prepared to discuss your hands-on experience with performance marketing. Bring examples of how you've optimised acquisition funnels and driven revenue outcomes. Highlight specific KPIs you've managed, like Cost per Application or Customer Lifetime Value, to illustrate your impact.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with various teams, so be ready to share examples of how you've successfully partnered with compliance, sales, and product teams in the past. Emphasise your ability to influence without authority and align regional priorities with global strategies.
✨Understand Regulatory Requirements
Familiarise yourself with the UK regulatory environment and financial promotion standards. Be prepared to discuss how you've navigated compliance in previous roles and how you plan to ensure marketing activities align with these regulations at StoneX.
