At a Glance
- Tasks: Lead strategic marketing initiatives and drive brand growth across the UK and beyond.
- Company: Join a leading financial services firm with a focus on innovation and collaboration.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Be part of a fast-paced team that values creativity and results-driven strategies.
- Why this job: Make a significant impact in a dynamic environment while shaping the future of marketing.
- Qualifications: 7-10 years of marketing experience, preferably in financial services or fintech.
The predicted salary is between 50000 - 65000 £ per year.
Position Purpose: The Senior Manager for StoneX Self‑Directed Marketing will play a pivotal role in establishing, developing, and growing the StoneX Self‑Directed business across the UK at first and eventually EU and Middle East. This role focuses on strategic marketing execution, regional growth, and building a strong, consistent brand presence across our key business in the United Kingdom, but eventually across European and Middle East markets.
Responsibilities
- Strategic Marketing: Develop and execute the UK marketing strategy aligned with the broader Self‑Directed business objectives. Lead integrated marketing campaigns supporting product launches, customer acquisition, engagement, and regional brand growth.
- Brand Management: Champion the StoneX brand across UK Self‑Directed and investor audiences, ensuring messaging and visual consistency. Drive brand‑building initiatives that enhance market awareness and position StoneX as a trusted leader in financial services and trading. Support the creation of consistent brand standards across the UK Self‑Directed portfolio.
- Market Research & Insights: Monitor UK & EU market trends, regulatory changes, customer behaviours, and competitor activity. Use regional insights and analytics to improve marketing effectiveness and tailor campaigns to local audiences.
- Digital Marketing & Analytics: Oversee performance‑driven digital marketing efforts, including SEO, SEM, paid media, email, content marketing, and social channels across UK markets. Manage marketing technology tools and dashboards to measure KPIs and optimize campaign performance.
- Cross‑Functional Collaboration: Partner with regional product, sales, compliance, and senior leadership teams to ensure alignment on priorities and go‑to‑market activities. Work with centralized teams such as Marketing Services, Events, Market Intelligence, Market Commentary, and StoneX TV to support localization and execution of UK campaigns. Build strong relationships with internal stakeholders to enhance execution and drive improved commercial outcomes.
- Budget Management: Manage the UK StoneX trading marketing budget for the Self‑Directed business, ensuring efficient allocation and strong ROI. Track spending, optimize costs, and adjust investment based on campaign performance and market needs.
Qualifications
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. A Master’s degree is advantageous but not required.
- Experience: Minimum 7–10 years of marketing experience, including time in a senior or strategic role. Experience in financial services, trading, fintech, or B2B/B2C markets within the UK or EU is highly desirable. Proven ability to design and implement multi‑channel marketing strategies.
- Skills: Strong leadership and stakeholder‑management capabilities. Deep understanding of digital marketing, analytics, and regional customer behaviour. Strong strategic thinking, problem‑solving, and decision‑making skills. Excellent written and verbal communication skills. Effective project management with the ability to manage multiple initiatives simultaneously.
- Personal Attributes: A collaborative, results‑driven marketer who thrives in a dynamic, fast‑paced environment. Insight‑driven, with strong commercial instincts and an understanding of European audience behaviours. Creative, innovative, and passionate about building high‑impact marketing programmes.
Senior Marketing Manager, Self Directed in London employer: StoneX Group Inc.
StoneX is an exceptional employer that fosters a dynamic and collaborative work culture, empowering employees to drive impactful marketing strategies in the financial services sector. With a strong focus on professional growth, employees benefit from extensive training opportunities and the chance to work across diverse markets in the UK, EU, and Middle East. The company's commitment to innovation and excellence ensures that team members are not only valued but also positioned for success in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager, Self Directed in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for StoneX Group Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like StoneX Group Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with StoneX Group Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at StoneX Group Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager, Self Directed in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit StoneX Group Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of StoneX Group Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about StoneX Group Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at StoneX Group Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at StoneX Group Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At StoneX Group Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
