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For Companies At a Glance
- Tasks: Lead exciting marketing campaigns to boost customer engagement and retention.
- Company: Join a Fortune-100 company connecting clients to global markets with innovative solutions.
- Benefits: Enjoy hybrid work options, career growth opportunities, and a dynamic team culture.
- Why this job: Make a real impact on customer journeys while collaborating with diverse teams.
- Qualifications: Experience in customer lifecycle marketing and strong analytical skills are essential.
- Other info: This is a fixed-term contract role with potential for future opportunities.
The predicted salary is between 48000 - 72000 £ per year.
Connecting clients to markets – and talent to opportunity. With 4,300 employees and over 400,000 retail and institutional clients from more than 80 offices spread across five continents, we’re a Fortune-100, Nasdaq-listed provider, focusing on innovation, human connection, and providing world-class products and services to all types of investors.
The Global Customer Lifecycle Manager is responsible for executing global self-directed lifecycle marketing initiatives that drive customer engagement, retention, and reactivation. This role focuses on developing and managing targeted campaigns to enhance customer journeys through personalized and data-driven marketing strategies. The Global Customer Lifecycle Manager works closely with cross-functional teams to ensure seamless campaign execution and alignment with business objectives.
Responsibilities
- Develop and execute lifecycle marketing campaigns focusing on customer conversion, retention, reactivation, and churn prevention.
- Implement and optimize engagement strategies across multiple channels, including email, SMS, push notifications, social media, webinars, and events.
- Utilize customer segmentation, personalization, and CVM methodologies to enhance customer experiences.
- Work closely with CVM to refine customer segmentation and value-based marketing strategies, ensuring highly targeted engagement.
- Partner with CVM and private client teams to develop loyalty and incentive programs that maximize customer retention and satisfaction.
- Engage with CVM regularly to assess customer trends and insights, translating them into tailored lifecycle initiatives.
- Collaborate with the Global Campaign Manager to ensure the seamless execution and optimization of lifecycle campaigns.
- Monitor, analyze, and optimize campaign performance based on key engagement and retention metrics.
- Report on key performance indicators (KPIs), including churn rate, LTV, campaign performance, and reactivation rates.
- Ensure all lifecycle marketing activities adhere to regulatory and compliance requirements.
- Provide insights and strategic recommendations to senior leadership on improving customer engagement.
Qualifications
- Experience in customer lifecycle marketing, CRM, or CVM within financial services, trading, online gambling, or a related industry.
- Strong understanding of CRM tools and data-driven marketing strategies.
- Hands-on experience executing marketing campaigns that drive retention and customer engagement.
- Analytical skills to assess customer behavior and campaign effectiveness.
- Strong organizational and project management abilities.
- Excellent communication and collaboration skills, with experience working cross-functionally.
- Bachelor’s degree or equivalent experience.
Working environment: Fixed Term Contract Hybrid
Global Customer Lifecycle Manager employer: Stonex Group, Inc.
Contact Detail:
Stonex Group, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Customer Lifecycle Manager
✨Tip Number 1
Familiarise yourself with the latest trends in customer lifecycle marketing, especially within the financial services sector. Understanding how companies like The StoneX Group engage their customers can give you a competitive edge during interviews.
✨Tip Number 2
Network with professionals in the industry through platforms like LinkedIn. Engaging with current employees or joining relevant groups can provide insights into the company culture and expectations for the Global Customer Lifecycle Manager role.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've executed in the past. Highlight your analytical skills by showcasing how you measured campaign performance and made data-driven decisions to improve customer engagement.
✨Tip Number 4
Stay updated on CRM tools and methodologies that enhance customer experiences. Being knowledgeable about the latest technologies and strategies will demonstrate your commitment to driving customer retention and satisfaction in your potential role.
We think you need these skills to ace Global Customer Lifecycle Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in customer lifecycle marketing, CRM, or CVM. Use specific examples from your past roles that demonstrate your ability to drive customer engagement and retention.
Craft a Compelling Cover Letter: Write a cover letter that connects your skills and experiences directly to the responsibilities of the Global Customer Lifecycle Manager role. Emphasise your understanding of data-driven marketing strategies and your analytical skills.
Showcase Relevant Skills: In your application, clearly outline your experience with CRM tools and your hands-on experience executing marketing campaigns. Highlight any specific metrics you have improved in previous roles, such as churn rates or customer lifetime value.
Research the Company: Familiarise yourself with The StoneX Group's services and market position. Understanding their focus on innovation and customer engagement will help you tailor your application and demonstrate your genuine interest in the company.
How to prepare for a job interview at Stonex Group, Inc.
✨Understand the Role
Make sure you thoroughly understand the responsibilities of a Global Customer Lifecycle Manager. Familiarise yourself with lifecycle marketing concepts, customer engagement strategies, and how they apply to the financial services industry.
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with data-driven marketing strategies. Highlight specific examples where you've used analytics to improve customer retention or campaign performance, as this is crucial for the role.
✨Demonstrate Cross-Functional Collaboration
Since the role involves working closely with various teams, be ready to share examples of how you've successfully collaborated across departments in previous positions. This will show your ability to work effectively in a team-oriented environment.
✨Prepare Questions
Have insightful questions ready for your interviewers about their current marketing strategies, customer engagement initiatives, and how they measure success. This demonstrates your genuine interest in the company and the role.
