At a Glance
- Tasks: Drive sales and develop new business opportunities for our amazing beer and spirits.
- Company: Join Stonehouse Brewery, an independent brewery with a passion for quality and community.
- Benefits: Enjoy a vehicle allowance, staff discounts, and extra holiday for long service.
- Other info: Flexible hybrid working with opportunities for career growth in a vibrant environment.
- Why this job: Be part of a growing brewery and make a real impact in the hospitality industry.
- Qualifications: Experience in sales or business development; passion for beer and hospitality is a plus.
The predicted salary is between 30000 - 40000 £ per year.
Location: Hybrid – based at Stonehouse Brewery, Weston, Oswestry, Shropshire, with responsibility for Shropshire, Mid & North Wales, Cheshire, Staffordshire, Merseyside and surrounding areas.
About Stonehouse Brewery
Stonehouse Brewery is an independent brewery, distillery and brewery tap based in rural Shropshire. We supply pubs, bars, restaurants and hospitality venues across the region and are looking for a Trade Sales Representative to help grow profitable sales and develop new business opportunities.
The Role
This is a proactive sales and business development role focused on growing profitable trade sales across our beer and spirit portfolio. You will be responsible for winning new business, reactivating dormant accounts, developing existing customers and identifying opportunities to grow sales throughout your territory. The role combines customer visits with office-based sales activity, including a dedicated telesales, CRM and prospecting day each week. We are looking for somebody who is equally comfortable building relationships in a traditional village pub, a busy town-centre venue or a modern craft beer bar. This is not an order‑taking position. We are looking for somebody who enjoys finding opportunities, opening new accounts, building long‑term customer relationships and helping customers grow sales of Stonehouse products.
Key Responsibilities
- Develop existing customer accounts and identify opportunities for growth.
- Maintain accurate CRM records, visit notes and sales pipeline activity using BrewMan.
- Conduct a dedicated programme of telesales and customer visit activity each week.
- Represent Stonehouse Brewery at trade events, festivals, tastings and customer functions.
- Work closely with the management team to identify opportunities for profitable growth.
About You
The ideal candidate will be:
- Experienced in field sales, account management or business development.
- Confident using CRM systems and sales administration tools.
- Commercially aware and focused on profitable growth.
- Equally comfortable in a traditional village pub and a modern craft beer venue.
- Passionate about beer, hospitality and supporting independent businesses.
- In possession of a full UK driving licence.
Experience within the brewing, drinks or hospitality sector would be advantageous but is not essential for the right candidate.
What We Offer
- Vehicle allowance/business mileage reimbursement.
- 25% staff discount for our products and in our bar/restaurant.
- Additional annual leave entitlement for long service (up to five extra days).
- Opportunity to join an ambitious independent brewery with a strong reputation and exciting plans for growth.
Trade Sales Representative employer: Stonehouse Brewery and Distillery
Stonehouse Brewery is an exceptional employer that fosters a vibrant work culture centred around passion for beer and hospitality. With a strong commitment to employee growth, we offer opportunities for professional development, a generous vehicle allowance, and a rewarding staff discount on our products. Join us in a dynamic hybrid role based in the picturesque Shropshire countryside, where you can make a meaningful impact by building lasting relationships with local pubs and venues while contributing to our exciting growth plans.
Contact Details:
Stonehouse Brewery and Distillery Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Trade Sales Representative
✨Leverage Local Networking Events
Field sales is all about building relationships, so look out for local networking events or industry meetups. These gatherings are prime spots for making connections with potential clients and employers. Bring your A-game and chat about your experiences—first impressions matter!
✨Showcase Your Sales Success Stories
Prepare a couple of solid success stories from your past experiences in sales to share during interviews. Think about specific targets you hit or ways you went above and beyond for your clients. Don't be shy—these stories help illustrate your value to Stonehouse Brewery and Distillery as a field sales pro!
✨Scout Out the Competition
Research potential competitors for Stonehouse Brewery and Distillery and tailor your approach based on what you find. Understanding their sales strategies will not only help you in interviews, but also give you better talking points when you connect with current employees or industry pros on platforms like LinkedIn.
✨Apply Through Our Website
We know that applying through job boards is tempting, but hitting up Stonehouse Brewery and Distillery’s website directly can show your genuine interest. Plus, you might find some hidden gems or roles that haven't been advertised yet. So, make it a priority to check it out!
We think you need these skills to ace Trade Sales Representative
Some tips for your application 🫡
Show Off Your Sales Savvy:For a field-sales role like this one at Stonehouse Brewery and Distillery, highlight your previous sales experience prominently on your CV. Use specific numbers to showcase your achievements—think along the lines of 'exceeded sales targets by 20%' or 'expanded client base by 50%'. We want to see your skills in action!
Tailor Your Cover Letter:Your cover letter should reflect not just your enthusiasm for the role at Stonehouse Brewery and Distillery, but also your understanding of the field sales landscape. Talk about what strategies you've successfully employed in past positions and how they could translate to success in this new role. This is your chance to shine!
Emphasise Interpersonal Skills:Field sales isn't just about the sale—it's about building relationships. Make sure to highlight your communication and negotiation skills in your application materials. We’re all about someone who can connect with clients, so weave those soft skills into your CV and cover letter.
Proof of Performance:If you have any sales certifications or training, definitely include those in your application. They add credibility and show your commitment to growing your sales skills. We believe in the power of ongoing development, so don’t hesitate to include those details to stand out to us at Stonehouse Brewery and Distillery.
How to prepare for a job interview at Stonehouse Brewery and Distillery
✨Show Off Your Sales Savvy
Prepare for the interview by brushing up on your knowledge of key sales techniques and terminologies. We can expect to dive into your past sales experiences, so be ready to discuss your approach to prospecting, closing deals, and managing client relationships. A few solid examples of your past successes could really make you stand out!
✨Know Your Product Inside Out
Having a solid understanding of the products or services that Stonehouse Brewery and Distillery offers is essential. We want to hear how you would convey the value of these to potential clients and address any common objections they might have. If you can tie your knowledge back to real-life scenarios, that'll make your answers even more compelling!
✨Flex Your Adaptability Muscles
As a full-time field-sales rep, your day can be unpredictable. Be prepared to share how you've adapted your sales strategies to different situations or client needs. We love to hear stories where you’ve had to think on your feet or adjust your pitch mid-meeting—this shows you’re not just a one-size-fits-all salesperson!
✨Plan Your Questions Wisely
At the end of the interview, we'll likely ask if you have any questions for us. Use this opportunity to ask about the sales team's culture and the tools you'll be using out in the field. This not only shows your genuine interest in Stonehouse Brewery and Distillery but also helps you get a feel for whether you’d thrive in that environment.
