At a Glance
- Tasks: Lead digital marketing and recruitment campaigns to enhance our employer brand.
- Company: Join Stonegate Group, the UK's largest pub and bar operator with a vibrant culture.
- Benefits: Enjoy 25 days annual leave, bonus schemes, and exclusive discounts.
- Other info: Dynamic team environment with excellent career development opportunities.
- Why this job: Make a real impact on our employer branding and wellbeing initiatives.
- Qualifications: Experience in digital marketing and employer branding, with strong creative skills.
The predicted salary is between 36000 - 60000 £ per year.
Recruitment and Employer Brand Marketing Manager - West Midlands
About Us
Stonegate Group is the UK\'s largest operator of pubs, bars, and late-night venues, with well-loved brands like Slug & Lettuce, Be At One, and Popworld. We\'re proud of our diverse portfolio and deeply committed to creating an inclusive culture that embraces individuality in all its forms. By fostering an environment where everyone feels welcome, valued, and supported, we reflect the vibrant communities we serve and empower our people to thrive.
The Opportunity
Stonegate Group is seeking an experienced Recruitment and Employer Brand Marketing Manager to join our team. The role will be responsible for developing and enhancing our Employer Value Proposition (EVP) through employee-driven content creation and supporting our Wellbeing and Inclusion strategy. You will have ownership of digital platforms, including our career and brand websites, leveraging your digital experience and expertise to create engaging content, as well as enhancing our social media presence to promote Stonegate Group as an employer of choice.
You will work closely with our ATS provider and 3rd party websites to showcase our employer brands across a variety of career platforms, as well as crafting innovative recruitment campaigns.
The Recruitment and Employer Brand Marketing Manager will work closely with multiple stakeholders across the business from Communications, HR, Marketing and Operations to identify opportunities in our recruitment and employer brand strategy.
Key Responsibilities
- Website Management: You will take ownership of our digital platforms including career and brand websites - Leveraging your digital experience and expertise to create, update, and maintain engaging content that enhances the user experience and supports our recruitment goals.
- EVP Development: Collaborate with internal stakeholders to support the delivery of Stonegate Group\'s EVP, ensuring it accurately reflects our company culture, values, and offerings as an employer
- Employer Brand Management: Digitally manage and strengthen the employer brand for Stonegate Group and its various brands and formats, ensuring alignment with the overall Company image
- Digital Marketing: Lead digital marketing efforts to promote our employer brand, utilising websites, social media, email, digital PR, 3rd party websites, and innovative strategies to attract top talent
- Recruitment Campaigns: Develop and execute innovative recruitment campaigns, showcasing Stonegate Group as an attractive employer
- Content Creation: Create engaging and compelling content, including blogs, videos, social media posts, and other digital assets to support employer branding efforts
- Applicant Tracking System (ATS): Work closely with the ATS provider to drive continuous innovation to the recruitment process ensuring a consistent and effective candidate journey
- Analytics and Measurement: Using reporting platforms to analyse all digital marketing campaigns and ATS performance and track key performance indicators (KPIs) to make data-driven decisions and strategic recommendations
- Collaboration: Collaborate with internal teams including Communications, HR, Marketing, Operations, hiring managers, and external agencies to ensure a cohesive and impactful employer brand strategy
- Competitive Analysis: Stay informed about industry trends, competitors\' employer branding strategies, and emerging digital marketing technologies to ensure Stonegate Group remains a leader in the field
- Wellbeing & Inclusion Strategy Support
- Ensures Wellbeing and Inclusion initiatives are represented consistently across all recruitment channels
- Ensures messaging, language, and collateral across websites and platforms remain relevant and aligned with recruitment strategy
- Coordinate wellbeing initiatives, such as workshops and awareness events
- Be the representative at external networking events and attend relevant webinars
- Liaising with the Ambassador group, coordinating meetings and various administrative tasks
- Collaborate with internal communications team to maintain and distribute wellbeing communications and resources
- Help track and report on key wellbeing and inclusion metrics
- Support internal communications team to promote a culture of belonging and respect
About You
- Qualification in Marketing, Digital Marketing, Communications, or a related field
- Previous experience of working within Marketing, Digital Marketing or Communications using tools and platforms, including social media, SEO, content management systems, and analytics
- Proven experience in employer branding, digital marketing, or related roles, preferably within the hospitality or retail industry
- Creative thinking and the ability to develop innovative and engaging content
- Data-driven mindset with the ability to analyse and interpret campaign performance metrics
- Exceptional project management and organisational skills
- Ability to work collaboratively in a fast-paced, dynamic environment
- Passion for talent acquisition and employer branding
- Excellent written and verbal communication skills
What makes Stonegate a great place to work?
At Stonegate, we believe that when you feel your best, you do your best. That\'s why we\'re committed to supporting the health, happiness, and overall wellbeing of every team member. From lifestyle perks and flexible support to mental health resources, our benefits are designed to help you thrive, both in and out of work.
- 25 days of annual leave, plus 8 bank holidays, with the option to purchase up to 5 additional days of leave each year
- Bonus Scheme
- Access to discounted Private Medical Insurance through Vitality
- Exclusive discounts on Dental Insurance
- Reward Card via the MiXR app, giving you and your friends 25% off food and drinks as well as VIP entry across our Managed Estate
- Life Assurance which gives access to Help @ Hand
- Access to your pay early via Wagestream
- The Stonegate Xtra portal with access to a wide range of high street discounts and offers
- Discounted access to David Lloyd membership
- Award winning Learning & Development programmes to drive your career
If you have a disability as outlined by the Equality Act 2010 and require reasonable adjustments to be made during the recruitment process, please let us know in advance so that any support, aids or adaptations can be put in place to assist you. You can contact us on recruitment.support@stonegategroup.co.uk.
Recruitment and Employer Brand Marketing Manager in Bilston employer: Stonegate Group
Stonegate Group is an exceptional employer, offering a vibrant work culture that prioritises inclusivity and employee wellbeing. With a commitment to personal and professional growth, employees benefit from extensive learning and development programmes, flexible support, and a range of lifestyle perks, all while working in the dynamic hospitality sector in the West Midlands. Join us to be part of a team that values individuality and empowers you to thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Recruitment and Employer Brand Marketing Manager in Bilston
✨Dive into the Talent Acquisition Community
Get involved with communities specifically aimed at talent acquisition and recruitment. Follow popular forums, like the HR and recruitment threads on LinkedIn Groups or join Talent Acquisition Meetups in your area. Networking with fellow recruiters and industry experts can lead to hidden job opportunities and insider tips!
✨Show Off Your Expertise at Recruitment Events
Attend recruitment fairs and industry conferences where companies, including Stonegate Group, often showcase their hiring needs. Not only can you meet potential employers face-to-face, but you can also demonstrate your passion and knowledge about the field. Make sure you've got some thoughtful questions ready to impress!
✨Leverage Your University Connections
If you’re a recent grad or still connected to your university, tap into their career services. Many universities have exclusive job boards and connections with companies eager to hire fresh talent in recruitment roles. Plus, you never know who might be able to put in a good word for you at places like Stonegate Group!
✨Tailor Your Digital Footprint
Make sure your online presence reflects your passion for talent acquisition. Share articles, join discussions, and post about trends in recruiting to establish yourself as a knowledgeable candidate. Recruiters often check candidates out online, so use platforms like LinkedIn to showcase your insights and enthusiasm for discovering the right talent!
We think you need these skills to ace Recruitment and Employer Brand Marketing Manager in Bilston
Some tips for your application 🫡
Showcase Your Passion for Talent Acquisition:In your cover letter, let your passion for recruiting shine through! Talk about what drew you to talent acquisition. Share experiences where you helped others find their dream jobs or any times you've been involved in hiring processes – it’ll show us at Stonegate Group that you're genuinely invested in the field.
Highlight Relevant Skills and Certifications:Make sure your CV includes any relevant skills or certifications related to recruiting. Mentioning your knowledge of applicant tracking systems, personality assessments, or even any HR-related qualifications can set you apart. This way, we can see straight away that you're not just any candidate but one with the necessary tools for talent acquisition.
Tailor Your CV for the Job:When applying for Recruitment and Employer Brand Marketing Manager at Stonegate Group, tailor your CV to reflect the job description. Highlight previous experiences in recruitment, candidate sourcing, or employee engagement that align with what we’re after. Personalisation shows we’re not just another checkbox on your job applications!
Bring Your Unique Perspective:In your cover letter, don't hesitate to share your unique perspective on what makes a good recruiter. Whether it's building strong candidate relationships or your approach to diversity in hiring, your insights can resonate well with our team. We love a fresh take, so let it shine!
How to prepare for a job interview at Stonegate Group
✨Know Your Sourcing Strategies
In the talent acquisition world, it’s all about knowing the best sourcing strategies. Be prepared to discuss specific techniques you’ve used to find and attract top talent, whether that’s through social media, networking events, or innovative outreach methods. Bring examples that showcase your capability!
✨Value of Employer Branding
Employer branding is a huge part of recruitment, so be ready to chat about how you’ve contributed to building an attractive company image. Think about how you’d pitch Stonegate Group to potential candidates and maintain a consistent brand image across platforms.
✨Demonstrate Your Interviewing Skills
Since this is a full-time gig, hiring managers will want to see your interviewing prowess. Prepare for mock interview scenarios where you might need to assess candidates' cultural fit and skill set. Practise asking competency-based questions to demonstrate your systematic approach.
✨Engage with Data and Metrics
Being data-driven is key in talent acquisition! Expect to discuss how you’ve used recruiting metrics to refine your strategies. Familiarise yourself with common KPIs, like time-to-fill and candidate satisfaction scores, and be ready to back up your insights with data!
