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- Tasks: Lead marketing strategies for venues, managing campaigns and a small team.
- Company: Join Stonegate Group, the UK's largest operator of pubs and bars with iconic brands.
- Benefits: Enjoy 25 days annual leave, healthcare perks, discounts, and an annual bonus scheme.
- Why this job: Be part of a dynamic team driving brand evolution and customer engagement in a fast-paced environment.
- Qualifications: Strategic thinker with team management experience; digital skills are a plus.
- Other info: Opportunities for career development and a vibrant workplace culture await you.
The predicted salary is between 43200 - 72000 £ per year.
Purpose of the job:
As Senior Marketing Manager – Venues, you will have end to end ownership of the marketing strategy for Venues, responsible for driving marketing activity across online and offline channels, as well as managing a team of one.
Your role will be to create and execute market leading F&D proposition, RTV, campaigns, activations/promotions, PR and digital campaigns to drive sales, footfall, volume, dwell time and repeat visits within Venues, responsible for the brand identity and evolution.
The role will work closely with Operations Directors, marketing and sales teams, commercial teams and other key internal and external agencies and suppliers.
Duties & Responsibilities:
- Project Management. End-to end governance, communication and delivery of market leading campaigns and tactical projects which are aligned to the annual Brand Plans.
- Brand Development. Ensure Venues don’t become out-of-date or irrelevant for the market-place by using a “never stand still” approach. You will use consumer trends, competitor activity and market opportunities to inform your decision making and update the Brand DNA documents accordingly.
- Brand Partnerships. Be curious to investigate collaborations between our brand/formats and key suppliers/ charities/other brands to increase our exposure into new markets and in turn drive brand relevancy
- F&D Proposition . Supply briefs to the Food and Drink menu development in Venues, including Pre-Booked Sales packages.
- Smart categry management t ensure we have the relevant range and that we are optimising customer spend
- Menu Engineering. Yu will execute the strategy for moving out of/less reliant on discounting across all formats whilst retaining value for our customers and building sales during occasions that under-index on the heatmaps. As well as Revenue Generation via suppliers
- Cmplexity Management manage and evlve solutions to reduce complexity across the business
- Central campaigns & Key date activity. You will create and ensure execution of the annual campaign & activity calendar to ensure there’s always a compelling reason to visit agreed as part of the annual planning process
- 360 Digital Campaigns: Ensuring all marketing activity has a 360 digital marketing approach which encompass websites, emails and social. Management of organic social as well as website campaigns and email campaign content.
- Ops Board Reporting. Weekly and monthly reports will be generated by you order for the Marketing Director highlight key opportunities and risks within your brand/format
- Operations Engagement. Work closely with the Operations team to deliver all brand/format activity ensuring clear communications and engagement.
- Stakeholder synergy. Work with key internal and external stakeholders to develop plans in line with Brand objectives. You will need to work closely with these teams to manage and monitor timings effectively and ensure key deadlines are communicated fully.
- Channel & Agency Management. Fully optimise the use of multiple marketing channels and agencies to drive awareness and engagement. You will ensure robust KPI management of the key agencies associated with the brand.
- Team Development. Work with the Head of Marketing to build a clear career path for each member of your team.
- Budget Management. Overall accountability for budget will sit with the Head of Marketing. Senior Marketing Managers will be responsible for ensuring all activity is in line with budgets set
Skills, Experience & Qualifications:
- Strategic thinking in developing formats and brands
- Experience of managing a team
- Highly driven and passionate
- Efficient & organised day-to-day
- Respected team player
- Completer finisher and multi-tasker
- Creative and innovative thinker
- Good communication & presentation skills
- Calm and agile in a fast-paced environment
- Strong commercial acumen and numerical skills
- Ability to translate emerging market trends & competitor activity into our own business
- Digital Skills across websites, social, email and apps
- Desirable Marketing qualification such as MBA, diploma or CIM
- Preferable experience in the hospitality sector
What\’s in it for you?
- 25 days annual leave
- Annual Leave Purchase Scheme
- Pension
- Vitality Healthcare
- Opt in dental insurance programme
- Annual bonus scheme
- The Stonegate discount card offering discounts across our managed estate
- Online benefits portal offering discounts across the High Street and other retailers
At Stonegate Group, we\’re proud to be the biggest operator of pubs, bars, and late-night venues in the United Kingdom. Our leading brands are diverse and well-known, including names like Slug & Lettuce, Be At One and Popworld. Find out more about a career with Stonegate Group at www.stonegatecareers.co.uk.
If you have a disability as outlined by the Equality Act 2010 and require reasonable adjustments to be made during the recruitment process, please let us know in advance so that any support, aids or adaptations can be put in place to assist you. Please contact hrsupport@stonegategroup.co.uk.
#LI-LB1
Job Reference: LB1338501HomSMMV
Senior Marketing Manager - Venues employer: Stonegate Company Ltd.
Contact Detail:
Stonegate Company Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager - Venues
✨Tip Number 1
Familiarise yourself with the latest trends in the hospitality sector, especially around food and drink propositions. This knowledge will help you demonstrate your strategic thinking and ability to innovate during interviews.
✨Tip Number 2
Network with professionals in the marketing and hospitality industries. Attend relevant events or join online forums to connect with others who can provide insights or even referrals for the Senior Marketing Manager position.
✨Tip Number 3
Prepare to discuss your experience in managing teams and projects. Be ready to share specific examples of how you've successfully led marketing campaigns and collaborated with various stakeholders.
✨Tip Number 4
Showcase your digital marketing skills by being active on social media platforms and sharing relevant content. This not only demonstrates your expertise but also your passion for the industry, which is crucial for this role.
We think you need these skills to ace Senior Marketing Manager - Venues
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing strategy, team management, and campaign execution. Use specific examples that demonstrate your ability to drive sales and enhance brand identity.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the hospitality sector and how your strategic thinking aligns with the company's goals. Mention your experience with digital marketing and stakeholder engagement, as these are key aspects of the role.
Showcase Your Achievements: Quantify your past successes in previous roles. For instance, mention any campaigns you led that resulted in increased footfall or sales, and how you managed budgets effectively.
Research the Company: Familiarise yourself with Stonegate Group's brands and their market positioning. Understanding their values and recent campaigns will help you tailor your application and show genuine interest in the role.
How to prepare for a job interview at Stonegate Company Ltd.
✨Showcase Your Strategic Thinking
As a Senior Marketing Manager, you'll need to demonstrate your ability to think strategically. Prepare examples of how you've developed marketing strategies in the past, particularly in the hospitality sector, and be ready to discuss how you can apply those skills to enhance the brand identity for Venues.
✨Highlight Team Management Experience
Since this role involves managing a team, it's crucial to showcase your leadership skills. Be prepared to discuss your experience in team development, how you've motivated your team, and any successful projects you've led that required collaboration and communication.
✨Demonstrate Your Digital Savvy
With a focus on 360 digital campaigns, make sure to highlight your experience with various digital marketing channels. Discuss specific campaigns you've executed across websites, social media, and email, and how they contributed to driving sales and engagement.
✨Prepare for Complex Problem-Solving
The role requires managing complexity and evolving solutions. Think of examples where you've successfully navigated challenges in marketing or project management. Be ready to explain your thought process and how you approach problem-solving in a fast-paced environment.