At a Glance
- Tasks: Lead marketing strategies for Bars, managing campaigns and a small team.
- Company: Join Stonegate Group, the UK's largest operator of pubs and bars with iconic brands.
- Benefits: Enjoy 25 days annual leave, healthcare perks, discounts, and an annual bonus scheme.
- Other info: Opportunities for career development and a vibrant workplace culture await you.
- Why this job: Be part of a dynamic team driving brand evolution and customer engagement in a fast-paced environment.
- Qualifications: Strategic thinker with team management experience; hospitality sector experience is a plus.
The predicted salary is between 43200 - 72000 € per year.
Purpose of the role:
As Senior Marketing Manager – Bars, you will have end to end ownership of the marketing strategy for Bars, responsible for driving marketing activity across online and offline channels, as well as managing a team of one.
Your role will be to create and execute market leading F&D proposition, RTV, campaigns, activations/promotions, PR and digital campaigns to drive sales, footfall, volume, dwell time and repeat visits within Bars, responsible for the brand identity and evolution.
The role will work closely with Operations Directors, marketing and sales teams, commercial teams and other key internal and external agencies and suppliers.
Key Responsibilities:
- Project Management. End-to end governance, communication and delivery of market leading campaigns and tactical projects which are aligned to the annual Brand Plans.
- Brand Development. Ensure Bars don’tbecome out-of-date or irrelevant for the market-place by using a “never stand still” approach. You will use consumer trends, competitor activity and market opportunities to inform your decision making and update the Brand DNA documents accordingly.
- Brand Partnerships. Be curious to investigate collaborations between our brand/formats and key suppliers/ charities/other brands to increase our exposure into new markets and in turn drive brand relevancy
- F&D Proposition . Supply briefs to the Food and Drink menu development in Bars, including Pre-Booked Sales packages.
- Smart categry management t ensure we have the relevant range and that we are optimising customer spend
- Menu Engineering. Yu will execute the strategy for moving out of/less reliant on discounting across all formats whilst retaining value for our customers and building sales during occasions that under-index on the heatmaps. As well as Revenue Generation via suppliers
- Cmplexity Management manage and evlve solutions to reduce complexity across the business
- Central campaigns & Key date activity. You will create and ensure execution of the annual campaign & activity calendar to ensure there’s always a compelling reason to visit agreed as part of the annual planning process
- 360 Digital Campaigns: Ensuring all marketing activity has a 360 digital marketing approach which encompass websites, emails and social. Management of organic social as well as website campaigns and email campaign content.
- Ops Board Reporting. Weekly and monthly reports will be generated by you order for the Marketing Director highlight key opportunities and risks within your brand/format
- Operations Engagement. Work closely with the Operations team to deliver all brand/format activity ensuring clear communications and engagement.
- Stakeholder synergy. Work with key internal and external stakeholders to develop plans in line with Brand objectives. You will need to work closely with these teams to manage and monitor timings effectively and ensure key deadlines are communicated fully.
- Channel & Agency Management. Fully optimise the use of multiple marketing channels and agencies to drive awareness and engagement. You will ensure robust KPI management of the key agencies associated with the brand.
- Team Development. Work with the Head of Marketing to build a clear career path for each member of your team.
- Budget Management. Overall accountability for budget will sit with the Head of Marketing. Senior Marketing Managers will be responsible for ensuring all activity is in line with budgets set
Skills, Experience & Qualifications:
- Strategic thinking in developing formats and brands
- Experience of managing a team
- Highly driven and passionate
- Efficient & organised day-to-day
- Respected team player
- Completer finisher and multi-tasker
- Creative and innovative thinker
- Good communication & presentation skills
- Calm and agile in a fast-paced environment
- Strong commercial acumen and numerical skills
- Ability to translate emerging market trends & competitor activity into our own business
- Digital Skills across websites, social, email and apps
- Desirable Marketing qualification such as MBA, diploma or CIM
- Preferable experience in the hospitality sector
What\'s in it for you?
- 25 days annual leave
- Annual Leave Purchase Scheme
- Pension
- Vitality Healthcare
- Opt in dental insurance programme
- Annual bonus scheme
- The Stonegate discount card offering discounts across our managed estate
- Online benefits portal offering discounts across the High Street and other retailers
At Stonegate Group, we\'re proud to be the biggest operator of pubs, bars, and late-night venues in the United Kingdom. Our leading brands are diverse and well-known, including names like Slug & Lettuce, Be At One and Popworld. Find out more about a career with Stonegate Group at www.stonegatecareers.co.uk.
If you have a disability as outlined by the Equality Act 2010 and require reasonable adjustments to be made during the recruitment process, please let us know in advance so that any support, aids or adaptations can be put in place to assist you.Please contact hrsupport@stonegategroup.co.uk.
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Job Reference: LB1338749HomSMMB
#J-18808-LjbffrSenior Marketing Manager - Bars employer: Stonegate Company Ltd.
At Stonegate Group, we pride ourselves on being the largest operator of pubs, bars, and late-night venues in the UK, offering a vibrant work culture that fosters creativity and innovation. As a Senior Marketing Manager for Bars, you will enjoy a range of benefits including 25 days of annual leave, a comprehensive healthcare plan, and opportunities for professional growth within a dynamic team. Our commitment to employee development and a supportive environment makes us an excellent employer for those seeking a rewarding career in the hospitality sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager - Bars
✨Tip Number 1
Familiarise yourself with the latest trends in the hospitality sector, especially around bars and dining experiences. This knowledge will help you demonstrate your strategic thinking and ability to innovate during interviews.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in marketing roles within bars or similar environments. Engaging with them can provide insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've managed in the past. Highlight your role in project management and how you drove results, as this aligns closely with the responsibilities of the Senior Marketing Manager position.
✨Tip Number 4
Showcase your digital marketing skills by being active on social media platforms relevant to the hospitality industry. Share your thoughts on current trends and engage with brands to demonstrate your passion and expertise.
We think you need these skills to ace Senior Marketing Manager - Bars
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in marketing, particularly in the hospitality sector. Emphasise your strategic thinking and team management skills, as these are crucial for the Senior Marketing Manager role.
Craft a Compelling Cover Letter:In your cover letter, demonstrate your passion for the industry and your understanding of current market trends. Mention specific campaigns or projects you've led that align with the responsibilities outlined in the job description.
Showcase Your Digital Skills:Since the role requires a strong digital marketing approach, include examples of successful digital campaigns you've managed. Highlight your proficiency with social media, email marketing, and website management.
Prepare for Potential Questions:Anticipate questions related to brand development and campaign management. Be ready to discuss how you would approach the challenges mentioned in the job description, such as managing complexity and driving brand relevancy.
How to prepare for a job interview at Stonegate Company Ltd.
✨Showcase Your Strategic Thinking
As a Senior Marketing Manager, you'll need to demonstrate your ability to think strategically. Prepare examples of how you've developed marketing strategies in the past, particularly in the hospitality sector, and be ready to discuss how you can apply that experience to enhance the Bars brand.
✨Highlight Team Management Skills
Since this role involves managing a team, it's crucial to showcase your leadership skills. Be prepared to discuss your approach to team development, how you motivate your team, and any successful projects you've led that involved collaboration and synergy.
✨Demonstrate Commercial Acumen
Strong commercial acumen is essential for this position. Bring data or case studies that illustrate your understanding of market trends, competitor analysis, and how you've used this information to drive sales and improve brand relevance in previous roles.
✨Prepare for Digital Marketing Discussions
With a focus on 360 digital campaigns, be ready to discuss your experience with various digital marketing channels. Highlight specific campaigns you've managed across social media, email, and websites, and how these efforts contributed to overall marketing success.
