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For Companies At a Glance
- Tasks: Lead digital marketing and recruitment campaigns to enhance our employer brand.
- Company: Join Stonegate Group, the UK's largest pub and bar operator with a commitment to inclusivity.
- Benefits: Enjoy 25 days annual leave, flexible support, and exclusive discounts on food and drinks.
- Why this job: Be part of a vibrant culture that values individuality and supports your wellbeing.
- Qualifications: Experience in marketing or communications, with a passion for employer branding and creativity.
- Other info: Opportunity to work collaboratively across teams and make a real impact.
The predicted salary is between 36000 - 60000 £ per year.
About UsÂ
Stonegate Group is the UK’s largest operator of pubs, bars, and late-night venues, with well-loved brands like Slug & Lettuce, Be At One, and Popworld. We’re proud of our diverse portfolio and deeply committed to creating an inclusive culture that embraces individuality in all its forms. By fostering an environment where everyone feels welcome, valued, and supported, we reflect the vibrant communities we serve and empower our people to thrive.Â
The OpportunityÂ
Stonegate Group is seeking an experienced Recruitment and Employer Brand Marketing Manager to join our team. The role will be responsible for developing and enhancing our Employer Value Proposition (EVP) through employee-driven content creation and supporting our Wellbeing and Inclusion strategy. You will have ownership of digital platforms, including our career and brand websites, leveraging your digital experience and expertise to create engaging content, as well as enhancing our social media presence to promote Stonegate Group as an employer of choice.
You will work closely with our ATS provider and 3rd party websites to showcase our employer brands across a variety of career platforms, as well as crafting innovative recruitment campaigns.
The Recruitment and Employer Brand Marketing Manager will work closely with multiple stakeholders across the business from Communications, HR, Marketing and Operations to identify opportunities in our recruitment and employer brand strategy.
Key Responsibilities:
Website Management:You will take ownership of our digital platforms including career and brand websites – Leveraging your digital experience and expertise to create, update, and maintain engaging content that enhances the user experience and supports our recruitment goals.
EVP Development: Collaborate with internal stakeholders to support the delivery of Stonegate Group\’s EVP, ensuring it accurately reflects our company culture, values, and offerings as an employer
Employer Brand Management: Digitally manage and strengthen the employer brand for Stonegate Group and its various brands and formats, ensuring alignment with the overall Company image
Digital Marketing: Lead digital marketing efforts to promote our employer brand, utilising websites, social media, email, digital PR, 3rd party websites, and innovative strategies to attract top talent
Recruitment Campaigns: Develop and execute innovative recruitment campaigns, showcasing Stonegate Group as an attractive employer
Content Creation: Create engaging and compelling content, including blogs, videos, social media posts, and other digital assets to support employer branding efforts
Applicant Tracking System (ATS): Work closely with the ATS provider to drive continuous innovation to the recruitment process ensuring a consistent and effective candidate journey
Analytics and Measurement: Using reporting platforms to analyse all digital marketing campaigns and ATS performance and track key performance indicators (KPIs) to make data-driven decisions and strategic recommendations
Collaboration: Collaborate with internal teams including Communications, HR, Marketing, Operations, hiring managers, and external agencies to ensure a cohesive and impactful employer brand strategy
Competitive Analysis: Stay informed about industry trends, competitors\’ employer branding strategies, and emerging digital marketing technologies to ensure Stonegate Group remains a leader in the field
Wellbeing & Inclusion Strategy Support
- Ensures Wellbeing and Inclusion initiatives are represented consistently across all recruitment channels
- Ensures messaging, language, and collateral across websites and platforms remain relevant and aligned with recruitment strategy
- Coordinate wellbeing initiatives, such as workshops and awareness events
- Be the representative at external networking events and attend relevant webinars
- Liaising with the Ambassador group, coordinating meetings and various administrative tasks
- Collaborate with internal communications team to maintain and distribute wellbeing communications and resources
- Help track and report on key wellbeing and inclusion metrics
- Support internal communications team to promote a culture of belonging and respect
About YouÂ
- Qualification in Marketing, Digital Marketing, Communications, or a related field
- Previous experience of working within Marketing, Digital Marketing or Communications using tools and platforms, including social media, SEO, content management systems, and analytics
- Proven experience in employer branding, digital marketing, or related roles, preferably within the hospitality or retail industry
- Creative thinking and the ability to develop innovative and engaging content
- Data-driven mindset with the ability to analyse and interpret campaign performance metrics
- Exceptional project management and organisational skills
- Ability to work collaboratively in a fast-paced, dynamic environment
- Passion for talent acquisition and employer branding
- Excellent written and verbal communication skills
What makes Stonegate a great place to work? Â
At Stonegate, we believe that when you feel your best, you do your best. That’s why we’re committed to supporting the health, happiness, and overall wellbeing of every team member. From lifestyle perks and flexible support to mental health resources, our benefits are designed to help you thrive, both in and out of work.Â
- 25 days of annual leave, plus 8 bank holidays, with the option to purchase up to 5 additional days of leave each yearÂ
- Bonus Scheme Â
- Access to discounted Private Medical Insurance through VitalityÂ
- Exclusive discounts on Dental InsuranceÂ
- Reward Card via the MiXR app, giving you and your friends 25% off food and drinks as well as VIP entry across our Managed Estate Â
- Life Assurance which gives access to Help @ HandÂ
- Access to your pay early via WagestreamÂ
- The Stonegate Xtra portal with access to a wide range of high street discounts and offersÂ
- Discounted access to David Lloyd membershipÂ
- Award winning Learning & Development programmes to drive your careerÂ
If you have a disability as outlined by the Equality Act 2010 and require reasonable adjustments to be made during the recruitment process, please let us know in advance so that any support, aids or adaptations can be put in place to assist you. You can contact us on recruitment.support@stonegategroup.co.uk.Â
Job Reference: PW1386250RemRAEBMM
Recruitment and Employer Brand Marketing Manager employer: Stonegate Company Ltd.
Contact Detail:
Stonegate Company Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Recruitment and Employer Brand Marketing Manager
✨Tip Number 1
Familiarise yourself with Stonegate Group's brands and their unique cultures. Understanding the nuances of each brand will help you tailor your approach to employer branding and recruitment campaigns, making your application stand out.
✨Tip Number 2
Showcase your digital marketing skills by creating a mock-up of an innovative recruitment campaign or social media strategy for Stonegate Group. This hands-on demonstration of your creativity and strategic thinking can impress hiring managers.
✨Tip Number 3
Network with current or former employees of Stonegate Group on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and help you align your application with their values.
✨Tip Number 4
Stay updated on the latest trends in employer branding and digital marketing. Being knowledgeable about industry developments will not only enhance your application but also prepare you for insightful discussions during interviews.
We think you need these skills to ace Recruitment and Employer Brand Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, take the time to thoroughly read the job description for the Recruitment and Employer Brand Marketing Manager position. Understand the key responsibilities and qualifications required, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in marketing, digital marketing, and employer branding. Use specific examples that demonstrate your skills in content creation, digital marketing strategies, and collaboration with stakeholders.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your passion for talent acquisition and employer branding. Mention how you can contribute to Stonegate Group's commitment to wellbeing and inclusion.
Showcase Your Digital Skills: Since the role involves managing digital platforms and creating engaging content, be sure to include any relevant digital marketing tools and platforms you are familiar with. Highlight your experience with social media, SEO, and analytics to demonstrate your capability.
How to prepare for a job interview at Stonegate Company Ltd.
✨Showcase Your Digital Expertise
Since the role involves managing digital platforms, be prepared to discuss your experience with content management systems, social media, and analytics. Bring examples of past campaigns you've led and how they contributed to employer branding.
✨Understand the Employer Value Proposition (EVP)
Familiarise yourself with Stonegate Group's EVP and be ready to discuss how you can enhance it. Think about how you can align their values with innovative content creation that reflects their culture and inclusivity.
✨Prepare for Collaborative Scenarios
This position requires working closely with various stakeholders. Prepare examples of how you've successfully collaborated in the past, particularly in fast-paced environments, and how you can bring teams together to achieve common goals.
✨Demonstrate a Data-Driven Mindset
Be ready to discuss how you analyse campaign performance metrics and make data-driven decisions. Highlight any tools or methodologies you've used to track KPIs and how this has influenced your marketing strategies.