At a Glance
- Tasks: Lead CRM and paid media strategies to enhance guest engagement across all Stonegate brands.
- Company: Join the UK's largest pub and bar operator, known for its inclusive culture.
- Benefits: Enjoy 25 days annual leave, health perks, and exclusive discounts.
- Other info: Dynamic work environment with strong support for personal wellbeing and professional growth.
- Why this job: Make a real impact on guest experiences while developing your career in digital marketing.
- Qualifications: Experience in digital marketing and CRM, with hands-on knowledge of Bloomreach.
The predicted salary is between 60000 - 80000 £ per year.
About Us
Stonegate Group is the UK’s largest operator of pubs, bars, and late-night venues, including Slug & Lettuce, Be At One, and Popworld, to name a few. We’re proud of our diverse portfolio and deeply committed to creating an inclusive culture that embraces individuality in all its forms—including neurodiversity. By fostering an environment where everyone feels welcome, valued, and supported, we reflect the vibrant communities we serve and empower our people to thrive.
The Opportunity
As Head of CRM & Paid Media, you will be responsible for leading Stonegate’s CRM, guest communications and customer lifecycle strategy delivery across all brands and MiXR. The role will own the development of a data-driven, personalised guest communication programme through Bloomreach, using segmentation, automation, analytics and customer insight to drive retention, frequency, bookings and guest lifetime value. This role will play a critical part in the evolution of Stonegate’s guest data strategy, including the integration of CRM, loyalty and digital touchpoints to create a more connected guest experience. The role also includes oversight of paid guest communication channels including management of the media agency and collaboration with brand team to ensure joined‑up targeting and audience strategy.
Key Responsibilities
- CRM Strategy & Delivery: Lead the development and execution of Stonegate’s CRM and guest communications strategy across all brands and MiXR, ensuring activity supports wider commercial and brand objectives.
- Bloomreach Ownership: Own the ongoing optimisation and development of Bloomreach capabilities, including segmentation, automation, personalisation and reporting.
- Customer Lifecycle Marketing: Develop and optimise automated guest journeys across acquisition, onboarding, engagement, retention and win‑back programmes to drive frequency, bookings and customer lifetime value.
- Guest Segmentation & Personalisation: Deliver highly targeted and personalised communications across email, SMS, push notifications and other guest communication channels using behavioural, transactional and loyalty data.
- Guest Data Strategy: Work closely with Digital, Product and Insight teams to support the evolution of Stonegate’s guest data strategy, helping create a more connected and actionable guest view across CRM, MiXR, websites and booking platforms.
- Loyalty & MiXR Communications: Support the ongoing development of guest engagement and loyalty communications through MiXR, ensuring CRM and loyalty activity work seamlessly together.
- Analytics & Insight: Use customer, campaign and booking data to identify opportunities, improve targeting, optimise performance and provide clear commercial insight and ROI reporting.
- Testing & Optimisation: Establish robust testing frameworks across subject lines, content, segmentation, send times, journeys and personalisation strategies to continuously improve performance.
- Deliverability & Governance: Ensure CRM best practice across deliverability, data quality, compliance, consent management and communication governance.
- Agency Management: Manage CRM and media agency relationships, ensuring clear objectives, strong performance management, prioritisation and delivery against agreed business outcomes.
- Paid Guest Communications Oversight: Oversee paid guest communication activity in collaboration with media agency and brand teams to ensure joined‑up audience targeting, campaign planning and customer messaging strategies.
- Budget Management: Manage budgets and support the planning and optimisation of guest communication investment to deliver measurable commercial return.
About You
- Significant experience in digital marketing – specialising in CRM
- Hands‑on experience with Bloomreach is essential
- Experience in a management position
- Media experience preferred
- Line management experience essential
- Demonstrable knowledge in customer acquisition
- Experience building automated lifecycle journeys at scale
- Strong understanding of customer segmentation and behavioural targeting
- Experience managing customer databases and data‑driven marketing strategies
- Experience using customer insight and analytics to optimise communication performance
- Understanding of CRM deliverability and data governance best practice
What makes Stonegate a great place to work?
At Stonegate, we believe that when you feel your best, you do your best. That’s why we’re committed to supporting the health, happiness, and overall wellbeing of every team member. From lifestyle perks and flexible support to mental health resources, our benefits are designed to help you thrive, both in and out of work.
- 25 days of annual leave, plus 8 bank holidays, with the option to purchase up to 5 additional days of leave each year
- Bonus Scheme
- Access to discounted Private Medical Insurance through Vitality
- Exclusive discounts on Dental Insurance
- Reward Card via the MiXR app, giving you and your friends 25% off food and drinks as well as VIP entry across our Managed Estate
- Life Assurance which gives access to Help @ Hand
- Access to your pay early via Stream
- The Stonegate Xtra portal with access to a wide range of high street discounts and offers
- Discounted access to David Lloyd membership
- Award winning Learning & Development programmes to drive your career
If you have a disability as outlined by the Equality Act 2010 and require reasonable adjustments to be made during the recruitment process, please let us know in advance so that any support, aids or adaptations can be put in place to assist you. You can contact us on hrsupport@stonegategroup.co.uk.
Head of CRM & Paid Media - Stonegate Company Ltd employer: Stonegate Company Ltd.
Stonegate Group is an exceptional employer, offering a vibrant work culture that prioritises inclusivity and employee wellbeing. With a commitment to personal and professional growth, employees benefit from extensive learning and development programmes, flexible support, and a range of lifestyle perks, including generous leave options and exclusive discounts. Located at the heart of the UK's hospitality scene, Stonegate empowers its team members to thrive in a dynamic environment while making meaningful contributions to the communities they serve.
StudySmarter Expert Advice🤫
We think this is how you could land Head of CRM & Paid Media - Stonegate Company Ltd
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Stonegate. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Dive deep into Stonegate’s brands and their CRM strategies. Show us you’re not just another candidate but someone who truly gets what we do.
✨Tip Number 3
Practice makes perfect! Run through common interview questions with a mate or in front of the mirror. The more comfortable you are, the better you'll shine when it counts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application lands right where it needs to be. Plus, it shows you’re keen on joining the Stonegate family!
We think you need these skills to ace Head of CRM & Paid Media - Stonegate Company Ltd
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Head of CRM & Paid Media role. Highlight your digital marketing expertise, especially with CRM and Bloomreach, to catch our eye!
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're passionate about this role and how you can contribute to Stonegate's guest data strategy. Be genuine and let your personality shine through!
Showcase Your Achievements:Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics where possible to show how you've driven retention and customer lifetime value.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates!
How to prepare for a job interview at Stonegate Company Ltd.
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially with Bloomreach. Brush up on how segmentation, automation, and analytics can drive guest retention and lifetime value. Be ready to discuss specific examples of how you've used these tools in past roles.
✨Showcase Your Data-Driven Mindset
Prepare to talk about your experience with customer data and insights. Think of instances where you’ve used analytics to optimise communication performance or improve targeting. Stonegate values a data-driven approach, so highlight your analytical skills.
✨Demonstrate Leadership Experience
As a management position, they’ll want to see your leadership style. Share examples of how you’ve successfully managed teams or projects, particularly in digital marketing. Discuss how you foster collaboration and ensure everyone is aligned with the brand’s objectives.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific situations, like improving a guest communication strategy or managing a media agency relationship. Prepare thoughtful responses that showcase your problem-solving skills and strategic thinking.
