Senior Digital Marketing Lead: UX, SEO & PPC in Bath

About us

Stone King is an ambitious and purpose-driven firm. Our collaborative culture and core values are intertwined with our ethos of doing the right thing by our clients, communities, and our people. Our passion for the sectors we work in and the purpose-driven work we do with our clients has resulted in SK being recognised as national leaders in our specialist fields across the country.

The opportunity

This is a fantastic opportunity for an individual looking to progress their career to join Stone King’s highly respected Business Development & Marketing Team. Accountable for the firm’s digital marketing strategy and roadmap, including UX optimisation, SEO governance, PPC budget control and innovation planning. This role provides leadership on digital best practice and ensures alignment with firmwide growth objectives. This opportunity is for a 12‑month Fixed‑Term Contract for a maternity cover.

Reasons to apply

• Opportunity to gain invaluable experience across our Business Development & Marketing Team, you’ll have the opportunity to work closely with our specialists across the firm.
• To be part of an ambitious and collaborative national firm where our culture and values are at the heart of everything we do.
• We believe our people are our greatest asset and strive to create the best place to work.
• Excellent benefits for our people, with a focus on wellbeing and development at the forefront.
• Hybrid working – Stone King are proud to be signatories of the Mindful Business Charter as part of our commitment to mental health and wellbeing.
• We want to support all of our people in achieving a healthy work/life balance and would be happy to speak with prospective candidates about flexible working arrangements.

Key Responsibilities

• Website management: Lead the website roadmap and UX strategy, setting standards for optimisation and conversion. Oversee large‑scale web project and ensure integration with firmwide campaigns. Monitor client journey trends and recommend enhancements to improve UX and conversion. Upload technical content (videos, audio, member areas) and manage e‑commerce functionality.
• SEO & GEO: Define and govern SEO/GEO strategy across all digital channels. Provide training and ensure compliance with best practice. Research and apply geo‑targeting strategies to improve visibility.
• PPC & Paid Digital: Own PPC strategy and budget allocation, setting KPIs for paid media performance and overseeing optimisation. Analyse performance and provide recommendations for optimisation.
• Analytics & insights: Accountable for digital performance. Interpret analytics to influence investment decisions and campaign priorities.
• Innovation & future‑proofing: Research emerging trends (voice search, AI‑driven personalisation, CRO). Recommend and implement future‑proof digital strategies to leadership and secure support for projects.

Essential

• Proven experience in managing digital marketing platforms and campaigns, ideally within a professional services environment or in a law firm.
• Ability to lead large‑scale digital projects.
• Strong knowledge of website management, UX principles, as well as large‑scale web projects.
• An understanding of and demonstrated experience with SEO, GEO‑targeting, and PPC campaign management.
• Experience in marketing automation and CRM systems.
• Experience influencing senior stakeholders.
• Familiarity with e‑commerce functionality and content upload – video/audio/member areas.
• Proficiency in using analytical tools such as Google Analytics, PPC dashboards to monitor on and report on performance with the aim to provide actionable insights to improve conversion rates and campaign effectiveness.
• Awareness of emerging digital trends such as voice search, AI tools, and CRO with the ability to influence others on implementing new strategies to take advantage of digital engagement.

Desirable

• Previous experience in a similar position within professional services environment.

Personal Attributes

• Strong stakeholder engagement skills and confidence to challenge constructively and offer alternative approaches.
• Solutions focused approach with drive to improve processes and outcomes.
• Strong organisation skills, taking full ownership of tasks and ensuring delivery within agreed deadlines.
• Excellent written and verbal communication skills, with the ability to convey ideas and influence decision‑making effectively.
• Adaptable approach in managing workload and supporting others.
• Ability to work collaboratively and team‑first attitude.

Diversity, Equity, and Inclusion

Individual differences are embraced at Stone King, and we strive to create an environment in which people feel supported and able to be themselves. We are committed to promoting an inclusive working environment that supports the growth and development for all. We are proud to be signatories of the Mindful Business Charter, the Race Fairness Commitment, and the Age Friendly Employer Pledge, and we are a Disability Confident Employer. Stone King LLP is committed to offering an interview to any job applicant that declares they have a disability and meets the minimum criteria for the role as defined by the job description and person specification. A full copy of the person specification and job description can be provided by contacting our Recruitment team.

In some recruitment situations such as high‑peak times, we might need to limit the overall numbers of interviews we offer. This will include the number of interviews offered to disabled people who meet the minimum criteria. When that happens, we’ll still aim to offer a proportionate number of interviews to disabled applicants. We aim to make our recruitment process as inclusive as possible and will make reasonable adjustments where needed. To discuss adjustments or request information in an alternative format, please contact our recruitment team at Recruitment@stoneking.co.uk or 01225 326770. Stone King LLP is an equal opportunities employer. We are committed to ensuring equality of opportunity by encouraging all our staff to achieve their full potential and guaranteeing that all employment decisions are taken without reference to irrelevant information or discriminatory practices.

Competitive benefits

• Competitive salary
• Profit Share Scheme
• Cycle to work scheme
• Private Medical Insurance
• Life assurance (4 × salary)
• Pension scheme
• 28 days holiday (in addition to statutory UK holidays) - AMEND AS PER ROLE
• Additional day allocated for CSR activities per annum

Closing date

12 June 2026. Adverts normally close at midday on the closing date, however vacancies may close early if sufficient applications have been received. Therefore we would encourage you to submit your application as soon as possible.