At a Glance
- Tasks: Lead digital marketing strategy, optimise UX, and manage SEO and PPC campaigns.
- Company: Join Stone King's respected Business Development & Marketing Team.
- Benefits: Enjoy competitive salary, profit share, private medical insurance, and 28 days holiday.
- Other info: Embrace diversity and inclusion in a supportive workplace.
- Why this job: Make a real impact in a dynamic environment while advancing your career.
- Qualifications: Experience in digital marketing, SEO, PPC, and strong project management skills.
The predicted salary is between 40000 - 50000 £ per year.
This is a fantastic opportunity for an individual looking to progress their career to join Stone King's highly respected Business Development & Marketing Team. Accountable for the firm's digital marketing strategy and roadmap, including UX optimisation, SEO governance, PPC budget control and innovation planning. This role provides leadership on digital best practice and ensures alignment with firmwide growth objectives. This opportunity is for a 12‑month Fixed‑Term Contract for maternity cover.
Key Responsibilities
- Lead the website roadmap and UX strategy, setting standards for optimisation and conversion.
- Oversee large‑scale web projects and ensure integration with firmwide campaigns.
- Monitor client journey trends and recommend enhancements to improve UX and conversion.
- Upload technical content (videos, audio, member areas) and manage e-commerce functionality.
- Define and govern SEO/GEO strategy across all digital channels. Provide training and ensure compliance with best practice.
- Research and apply geo‑targeting strategies to improve visibility.
- Own PPC strategy and budget allocation, setting KPIs for paid media performance and overseeing optimisation.
- Analyse performance and provide recommendations for optimisation.
- Accountable for digital performance.
- Interpret analytics to influence investment decisions and campaign priorities.
- Research emerging trends (voice search, AI‑driven personalisation, CRO).
- Recommend and implement future‑proof digital strategies to leadership and secure support for projects.
Requirements
Essential
- Proven experience in managing digital marketing platforms and campaigns, ideally within a professional services environment or in a law firm.
- Ability to lead large‑scale digital projects.
- Strong knowledge of website management, UX principles, as well as large‑scale web projects.
- An understanding of and demonstrated experience with SEO, GEO‑targeting, and PPC campaign management.
- Experience in marketing automation and CRM systems.
- Experience influencing senior stakeholders.
- Familiarity with e‑commerce functionality and content upload – video/audio/member areas.
- Proficiency in using analytical tools such as Google Analytics, PPC dashboards to monitor and report on performance with the aim to provide actionable insights to improve conversion rates and campaign effectiveness.
- Awareness of emerging digital trends such as voice search, AI tools, and CRO with the ability to influence others on implementing new strategies to take advantage of digital engagement.
Desirable
- Previous experience in a similar position within a professional services environment.
Personal Attributes
- Strong stakeholder engagement skills and confidence to challenge constructively and offer alternative approaches.
- Solutions focused approach with drive to improve processes and outcomes.
- Strong organisation skills, taking full ownership of tasks and ensuring delivery within agreed deadlines.
- Excellent written and verbal communication skills, with the ability to convey ideas and influence decision‑making effectively.
- Adaptable approach in managing workload and supporting others.
- Ability to work collaboratively and team‑first attitude.
Benefits
- Competitive salary.
- Profit Share Scheme.
- Cycle to work scheme.
- Private Medical Insurance.
- Life assurance (4 x salary).
- Pension scheme.
- 28 days holiday (in addition to statutory UK holidays).
- Additional day allocated for CSR activities per annum.
Diversity, Equity, and Inclusion
Individual differences are embraced at Stone King, and we strive to create an environment in which people feel supported and able to be themselves. We are committed to promoting an inclusive working environment that supports the growth and development for all. We are proud to be signatories of the Mindful Business Charter, the Race Fairness Commitment, and the Age Friendly Employer Pledge, and we are a Disability Confident Employer. Stone King LLP is an equal opportunities employer. We are committed to ensuring equality of opportunity by encouraging all our staff to achieve their full potential and guaranteeing that all employment decisions are taken without reference to irrelevant information or discriminatory practices.
Closing date 12 June 2026 – Adverts normally close at midday on the closing date, however vacancies may close early if sufficient applications have been received. Therefore we would encourage you to submit your application as soon as possible.
Senior Digital Marketing Executive - Maternity Cover in Manchester employer: Stone King LLP
Stone King is an exceptional employer that prioritises employee growth and inclusivity within its highly respected Business Development & Marketing Team. With a competitive salary, profit share scheme, and a commitment to diversity, equity, and inclusion, employees are supported in their professional development while enjoying a collaborative work culture. The firm also offers unique benefits such as additional CSR days and private medical insurance, making it an attractive place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketing Executive - Maternity Cover in Manchester
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who work in professional services. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. Highlight your successes with SEO, PPC, and UX optimisation to grab attention and demonstrate your expertise.
✨Tip Number 3
Stay updated on trends! Follow industry blogs and join relevant online communities. Being knowledgeable about emerging trends like AI-driven personalisation will not only help you in interviews but also show your passion for the field.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Tailor your application to highlight how your experience aligns with the role's responsibilities, especially in leading digital projects and stakeholder engagement.
We think you need these skills to ace Senior Digital Marketing Executive - Maternity Cover in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Senior Digital Marketing Executive role. Highlight your experience in managing digital marketing platforms, SEO, and PPC campaigns to show us you’re the right fit!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your previous experiences have prepared you for this role. Don’t forget to mention any leadership roles you've had in digital projects.
Showcase Your Analytical Skills:Since this role involves interpreting analytics to influence decisions, make sure to include examples of how you've used data to drive marketing strategies in the past. We love seeing how you’ve made an impact through numbers!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team at Stone King!
How to prepare for a job interview at Stone King LLP
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your knowledge of digital marketing strategies, especially in areas like SEO, PPC, and UX optimisation. Be ready to discuss specific campaigns you've managed and the results they achieved. This will show that you not only understand the theory but also have practical experience.
✨Showcase Your Leadership Skills
Since this role involves leading large-scale projects, be prepared to share examples of how you've successfully led teams or initiatives in the past. Highlight your ability to influence senior stakeholders and drive projects forward, as this will demonstrate your capability to align with the firm's growth objectives.
✨Be Data-Driven
Familiarise yourself with analytical tools like Google Analytics and PPC dashboards. During the interview, be ready to discuss how you've used data to inform decisions and optimise campaigns. This will illustrate your analytical mindset and your commitment to improving performance through actionable insights.
✨Stay Ahead of Digital Trends
Research emerging trends in digital marketing, such as voice search and AI-driven personalisation. Be prepared to discuss how these trends could impact the firm's strategy and how you would recommend implementing them. This shows that you're proactive and forward-thinking, which is crucial for a role focused on innovation.
