Director of Business Development & Marketing

Director of Business Development & Marketing

About Us
Stone King is an ambitious and friendly firm specialising in the Charity, Education, Faith, Public, Business & Social Enterprise, and Private Client sectors. Our collaborative culture and core values are intertwined with our ethos of doing the right thing by our clients, communities, and our people. Our passion for the sectors we work in and the purpose-driven work we do with our clients has resulted in SK being recognised as national leaders in our specialist fields across the country.

Since our beginnings in Bath in 1785, we have grown into a national firm with six locations across the UK (Bath, Birmingham, Cambridge, Leeds, London and Manchester). We aim to immerse ourselves in our sectors so that we understand the needs of our clients better than our competitors and can therefore provide much more nuanced and contextual legal advice. We have a track record of attracting people with a shared commitment to our sectors and over the years have added complementary sectors to our core offering and continue to look for opportunities to develop in the future. We also attract talent who share our passion for social impact and responsibility and our purpose which is “to do the right thing for our clients, in our communities, for our people and as a business”. This permeates every aspect of our firm and defines our unique culture – one built on inclusion, integrity, and a focus on doing meaningful work that makes a difference.

We care deeply about our people and take active steps to ensure an inclusive and equitable working environment that supports their growth and development, empowering them to do their best work for our clients.

The Opportunity
We are seeking a dynamic and visionary Business Development & Marketing Director to lead our business development and marketing strategies, playing a key role in elevating Stone King’s brand and driving impactful client engagement. This executive position offers the opportunity to shape our firm’s growth, enhance market presence, and align marketing initiatives with our strategic vision. This opportunity comes at an exciting stage in our development where we are planning our strategy for the next five years and are looking for a strong Business Development and Marketing leader to help shape our future and deliver our shared vision.

Reporting directly to the CEO, the new Director of Business Development & Marketing will lead and execute the firm’s marketing strategies. The new Director will head up a team of Business Development and Marketing professionals based nationally, and ensure the team is aligned to take the firm into its next step in growth.

The Role

• Work with the CEO, Sector and Practice heads to deliver a 3-5-year business plan for the firm
• Create the Marketing and BD strategy of the firm to deliver the objectives and revenue targets outlined in the full business plan
• Carry out an assessment of the firm’s brand position and level of brand recognition in the market. Clearly define our brand values and provide clarity on the PR and internal messaging required to deliver our key brand messages to the market and our people
• Work with Sector leads to identify the key criteria that help us develop a focused pipeline of opportunities for each sector
• Work with Practice Heads to develop and package their offering to dovetail with sector plans
• Apply and plan for the appropriate mix of marketing tools and technologies to deliver each sector and practice business development plan
• Review the firm’s CRM systems and processes to ensure that the right client information is collected and shared with our client teams/lawyers
• Implement a client feedback programme, engaging both clients and lawyers in the process
• Determine criteria for Key Client status and develop a value driven package for the resulting key clients
• Work with HR to develop an internal communications strategy
• Work with HR to carry out a Marketing and BD skills audit and review of team structure to ensure the team is optimised to deliver on the firms Marketing & BD strategy. Create the appropriate team and individual training and development plans
• Work with the CEO, HRD and Executive Board to develop and clearly define the firm’s core values and build a programme which will embed these within the firm, our people and the work we do
• Ensure the firm’s commitment to environmental, social and governance considerations (ESG) is reflected in our BD and Marketing activity
• Implement clear Management Information systems that allow the firm to clearly track business development opportunities through to conversion into revenue, as well as providing clarity on ROI against marketing spend

Requirements

Essential

• Proven experience in a senior marketing role within the legal or professional services sector
• Demonstrated success in developing and executing strategic marketing and business development plans
• Strong leadership skills with the ability to inspire and manage a diverse team
• Exceptional communication and interpersonal abilities
• In-depth knowledge of digital marketing platforms and analytics, as well as experience with digital transformation projects and understanding of associated legal considerations
• Commitment to sustainability and familiarity with ESG principles

Desirable

• Bachelor’s Degree in Marketing, Business or a related field. A Master’s degree or relevant professional qualification is advantageous

Benefits

• Competitive salary
• Profit Share Scheme
• Cycle to work scheme
• Private Medical Insurance
• Life Assurance (4x Salary)
• Pension scheme
• 31 days holiday (in addition to statutory UK holidays)
• Additional day allocated for CSR activities per annum

Closing date: 24 February 2025
Adverts normally close at midday on the closing date, however vacancies may close early if sufficient applications have been received. Therefore we would encourage you to submit your application as soon as possible.
Stone King LLP is an equal opportunities employer. We are committed to ensuring equality of opportunity by encouraging all our staff to achieve their full potential and guaranteeing that all employment decisions are taken without reference to irrelevant information or discriminatory practices.

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