At a Glance
- Tasks: Lead digital marketing strategy, optimise UX, and manage PPC budgets.
- Company: Join Stone King's respected Business Development & Marketing Team.
- Benefits: Competitive salary, profit share, private medical insurance, and 28 days holiday.
- Other info: Inclusive workplace committed to diversity and personal growth.
- Why this job: Make a real impact in a dynamic environment while advancing your career.
- Qualifications: Experience in digital marketing, SEO, PPC, and strong leadership skills.
The predicted salary is between 50000 - 60000 £ per year.
This is a fantastic opportunity for an individual looking to progress their career to join Stone King's highly respected Business Development & Marketing Team. Accountable for the firm's digital marketing strategy and roadmap, including UX optimisation, SEO governance, PPC budget control and innovation planning. This role provides leadership on digital best practice and ensures alignment with firmwide growth objectives. This opportunity is for a 12‑month Fixed‑Term Contract for maternity cover.
Key Responsibilities
- Lead the website roadmap and UX strategy, setting standards for optimisation and conversion.
- Oversee large‑scale web projects and ensure integration with firmwide campaigns.
- Monitor client journey trends and recommend enhancements to improve UX and conversion.
- Upload technical content (videos, audio, member areas) and manage e-commerce functionality.
- Define and govern SEO/GEO strategy across all digital channels. Provide training and ensure compliance with best practice.
- Research and apply geo‑targeting strategies to improve visibility.
- Own PPC strategy and budget allocation, setting KPIs for paid media performance and overseeing optimisation.
- Analyse performance and provide recommendations for optimisation.
- Accountable for digital performance.
- Interpret analytics to influence investment decisions and campaign priorities.
- Research emerging trends (voice search, AI‑driven personalisation, CRO).
- Recommend and implement future‑proof digital strategies to leadership and secure support for projects.
Requirements
Essential
- Proven experience in managing digital marketing platforms and campaigns, ideally within a professional services environment or in a law firm.
- Ability to lead large‑scale digital projects.
- Strong knowledge of website management, UX principles, as well as large‑scale web projects.
- An understanding of and demonstrated experience with SEO, GEO‑targeting, and PPC campaign management.
- Experience in marketing automation and CRM systems.
- Experience influencing senior stakeholders.
- Familiarity with e‑commerce functionality and content upload – video/audio/member areas.
- Proficiency in using analytical tools such as Google Analytics, PPC dashboards to monitor and report on performance with the aim to provide actionable insights to improve conversion rates and campaign effectiveness.
- Awareness of emerging digital trends such as voice search, AI tools, and CRO with the ability to influence others on implementing new strategies to take advantage of digital engagement.
Desirable
- Previous experience in a similar position within a professional services environment.
Personal Attributes
- Strong stakeholder engagement skills and confidence to challenge constructively and offer alternative approaches.
- Solutions focused approach with drive to improve processes and outcomes.
- Strong organisation skills, taking full ownership of tasks and ensuring delivery within agreed deadlines.
- Excellent written and verbal communication skills, with the ability to convey ideas and influence decision‑making effectively.
- Adaptable approach in managing workload and supporting others.
- Ability to work collaboratively and team‑first attitude.
Benefits
- Competitive salary.
- Profit Share Scheme.
- Cycle to work scheme.
- Private Medical Insurance.
- Life assurance (4 x salary).
- Pension scheme.
- 28 days holiday (in addition to statutory UK holidays).
- Additional day allocated for CSR activities per annum.
Diversity, Equity, and Inclusion
Individual differences are embraced at Stone King, and we strive to create an environment in which people feel supported and able to be themselves. We are committed to promoting an inclusive working environment that supports the growth and development for all. We are proud to be signatories of the Mindful Business Charter, the Race Fairness Commitment, and the Age Friendly Employer Pledge, and we are a Disability Confident Employer. Stone King LLP is an equal opportunities employer. We are committed to ensuring equality of opportunity by encouraging all our staff to achieve their full potential and guaranteeing that all employment decisions are taken without reference to irrelevant information or discriminatory practices.
Closing date 12 June 2026 – Adverts normally close at midday on the closing date, however vacancies may close early if sufficient applications have been received. Therefore we would encourage you to submit your application as soon as possible.
Senior Digital Marketing Lead — 12-Month Maternity Cover in Cambridge employer: Stone King LLP
Stone King is an exceptional employer that prioritises employee growth and inclusivity within its dynamic Business Development & Marketing Team. With a competitive salary, profit share scheme, and a commitment to diversity, equity, and inclusion, employees are empowered to thrive in a supportive environment while leading innovative digital marketing strategies. The firm also offers generous benefits, including private medical insurance and additional days for CSR activities, making it an attractive place for professionals seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketing Lead — 12-Month Maternity Cover in Cambridge
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who have experience in professional services. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing projects, especially those involving SEO, PPC, and UX optimisation. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Stay ahead of the game! Keep up with the latest trends in digital marketing, like AI-driven personalisation and voice search. Mentioning these in interviews shows you're proactive and ready to innovate.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Stone King. Don’t miss out on this fantastic opportunity!
We think you need these skills to ace Senior Digital Marketing Lead — 12-Month Maternity Cover in Cambridge
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in digital marketing, especially in areas like SEO and PPC. We want to see how your skills align with our needs, so don’t hold back on showcasing your achievements!
Showcase Your Leadership Skills:Since this role involves leading large-scale projects, it’s crucial to demonstrate your leadership experience. Share examples of how you've successfully managed teams or projects in the past, and how you’ve influenced stakeholders.
Be Data-Driven:We love numbers! Include specific metrics or results from your previous campaigns to show your impact. Whether it’s improved conversion rates or successful budget management, data can really make your application stand out.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this fantastic opportunity. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Stone King LLP
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your knowledge of digital marketing strategies, especially around SEO, PPC, and UX principles. Be ready to discuss how you've successfully managed these in past roles, as this will show your expertise and confidence.
✨Showcase Your Leadership Skills
Since this role involves leading large-scale projects, prepare examples that highlight your leadership experience. Think about times when you influenced stakeholders or drove a project to success, and be ready to share those stories during the interview.
✨Be Data-Driven
Familiarise yourself with analytical tools like Google Analytics and PPC dashboards. Be prepared to discuss how you've used data to inform decisions and optimise campaigns in the past. This will demonstrate your ability to back up your strategies with solid evidence.
✨Stay Ahead of Digital Trends
Research emerging trends in digital marketing, such as voice search and AI-driven personalisation. Bring insights to the table about how these trends could benefit the firm, showing that you're not just reactive but proactive in your approach to digital strategy.
