At a Glance
- Tasks: Lead shopper marketing strategies and create engaging campaigns for Liquid I.V. UK.
- Company: Join Unilever, a global leader in consumer goods with a focus on wellbeing.
- Benefits: Collaborative work environment with opportunities for professional growth.
- Other info: Fast-paced role with the chance to manage multiple projects and collaborate across teams.
- Why this job: Make a real impact on shopper experiences and drive business growth.
- Qualifications: Experience in shopper marketing and strong communication skills required.
The predicted salary is between 40500 - 49500 £ per year.
Unilever is hiring a Shopper Marketing Lead for the Wellbeing Collective team in London. This role is focused on building strong shopper marketing strategies for Liquid I.V. UK and supporting business growth across different retail channels. The company is looking for someone with experience in shopper marketing, retail campaigns, and customer-focused planning. The successful candidate will work closely with different teams to create marketing campaigns that improve customer engagement and sales performance. This role is suitable for professionals who enjoy working with retailers, planning campaigns, managing budgets, and improving shopper experiences both online and in-store.
Candidates should be comfortable working with different departments and managing projects from start to finish. The position also involves developing marketing content, improving shopper journeys, and supporting retailer relationships. The ideal candidate should be creative, organized, reliable, and able to manage multiple responsibilities in a fast-paced environment.
JOB RESPONSIBILITIES
- Lead shopper marketing strategy for Liquid I.V. UK
- Support annual business growth objectives
- Create shopper campaign blueprints for retailers
- Develop campaigns for both online and in-store platforms
- Manage shopper marketing budgets and spending
- Monitor campaign performance and improve results
- Work with retailer execution teams on campaign delivery
- Ensure marketing materials meet retailer standards
- Localise global marketing assets where needed
- Support the annual planning process for customers
- Create and manage shopper journey content
- Handle ratings, reviews, product images, and written content
- Support influencer content related to store promotions
- Build strong relationships with retailers and stakeholders
- Work closely with brand, category, and planning teams
- Present plans and strategies to internal and external teams
- Directly manage shopper marketing for selected accounts
- Support wider commercial and brand teams when needed
JOB REQUIREMENTS
- Experience in shopper marketing or related field
- Good understanding of retail media networks
- Experience planning and managing marketing campaigns
- Ability to improve campaign performance using data and ROI
- Experience working with cross-functional teams
- Good stakeholder and relationship management skills
- Ability to work with customers or marketing agencies
- Strong communication and presentation skills
- Good knowledge of PowerPoint and Excel
- Strong attention to detail
- Ability to explain ideas clearly
- Creative mindset with interest in high-quality marketing assets
- Reliable and accountable work attitude
- Ability to work independently and meet deadlines
- Willingness to learn new skills
- Strong teamwork and collaboration skills
- Ability to manage multiple projects at the same time
Salary not disclosed. Application deadline not specified. Job status: Open.
Shopper Marketing Lead – London (Onsite) employer: Stom Crafts
Unilever is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the heart of London. As a Shopper Marketing Lead, you'll have the opportunity to drive impactful marketing strategies while benefiting from professional growth opportunities and a supportive team environment. With a focus on employee development and a commitment to wellbeing, Unilever stands out as a rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Marketing Lead – London (Onsite)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Stom Crafts and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Stom Crafts are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Stom Crafts on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Stom Crafts. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Shopper Marketing Lead – London (Onsite)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Stom Crafts. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Stom Crafts:Show us that you’ve done your homework! In your application, briefly mention what you admire about Stom Crafts’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Stom Crafts
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Stom Crafts will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Stom Crafts, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
