At a Glance
- Tasks: Drive sales for events at the iconic bet365 Stadium and build lasting client relationships.
- Company: Join Stoke City Football Club, a vibrant community hub with a passion for sports.
- Benefits: Full-time role with training provided, plus the chance to work in an exciting environment.
- Other info: Flexible hours required, including evenings and weekends for match days and events.
- Why this job: Be part of a dynamic team and make memorable events happen at a premier venue.
- Qualifications: Great communication skills and a positive attitude; sales experience is a bonus!
The predicted salary is between 25000 - 30000 £ per year.
An exciting opportunity has arisen at Stoke City Football Club for a Conference and Events Sales Executive to support the Venue Team at the bet365 Stadium. Reporting to the Conference and Events Manager, the purpose of the role is to generate income from meetings, events and conference hire at the bet365 Stadium.
Main Responsibilities
- Managing and growing existing relationships with clients and agencies to drive incremental business.
- Identifying and proactively sourcing new leads through industry working groups, exhibitions, and online platforms to maximise income and fill available capacity.
- Attending regular functions, conferences, shows or exhibitions to continually promote the venue.
- Continually monitor sales activity to actively seek ways to upsell products and services.
- Negotiating terms of sales, agreements and closing sales with customers.
- Responding to customer queries and resolving their objections to encourage them to make a purchase.
- Proactively responding to all inbound enquirers in a timely and professional manner, paying particular attention to the two hour window given from the point of agent contact.
- Converting enquiries into sales by gathering information, discussing packages, providing customers with detailed, accurate quotations and cost calculations and carrying out follow up calls.
- Cross selling and upselling to support other commercial revenue teams.
- Working flexibly to meet the needs of customers on event days.
Key Skills and Experience
- Excellent customer service and communication skills.
- Ability to engage and build rapport with customers.
- Ability to remain positive in challenging situations.
- Ability to work independently as well as part of a team.
- Basic IT skills.
- Full UK Driving License and previous sales experience is desirable.
The ideal candidate will be available to work evenings and weekends to cover match day fixtures and events as required. The position will be offered on a full time basis. All relevant training will be provided.
This organisation is committed to safeguarding and promoting the welfare of children and adults at risk and expects all staff and volunteers to share this commitment. Background checks and DBS checks at the appropriate level will be obtained prior to employment commencing.
Closing date for applications is Tuesday 23rd June.
Stoke City Football Club endorses the principle of Equality and will strive to ensure that everyone who wishes to be involved in the Club will be treated fairly and with respect, regardless of their age, disability, gender reassignment, marital or civil partnership status, pregnancy or maternity, race, religion and belief, sex or sexual orientation.
By applying to us you are agreeing to share your Personal Data in accordance with our Recruitment Privacy Policy.
The Club is committed to providing access and opportunities for all members of the community to take part in without threat of intimidation, victimisation, harassment, bullying and abuse. Any person associated with the Club can be assured of an environment in which their rights, dignity and individual worth are respected and in particular, that they are able to enjoy their engagement at the Club.
Conference and Events Sales Executive employer: Stoke City Football Club
Stoke City Football Club is an exceptional employer, offering a vibrant work culture at the iconic bet365 Stadium. Employees benefit from comprehensive training, opportunities for professional growth, and the chance to engage with a diverse range of clients in a dynamic environment. The club's commitment to equality and community involvement ensures a supportive atmosphere where every team member can thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Conference and Events Sales Executive
✨Network Like a Pro
Get out there and mingle! Attend industry events, exhibitions, and conferences to meet potential clients and partners. Building relationships is key, so don’t be shy – introduce yourself and make those connections!
✨Follow Up Like a Boss
After meeting someone or receiving an inquiry, follow up quickly! A timely response shows you’re keen and professional. Use that two-hour window to your advantage and keep the conversation going.
✨Show Off Your Venue
When chatting with potential clients, highlight what makes the bet365 Stadium special. Share success stories from past events and showcase the unique features that set us apart. Make them envision their event happening right here!
✨Be Ready to Upsell
Always look for opportunities to upsell or cross-sell. If a client is interested in a meeting room, suggest catering options or additional services that could enhance their experience. It’s all about maximising that income!
We think you need these skills to ace Conference and Events Sales Executive
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for events and sales shine through. We want to see that you’re excited about the role and the opportunity to work at the bet365 Stadium!
Tailor Your CV:Make sure your CV highlights relevant experience in sales and customer service. We love seeing how your skills align with what we’re looking for, so don’t be shy about showcasing your achievements!
Be Professional Yet Approachable:In your cover letter, strike a balance between professionalism and friendliness. We’re all about building relationships, so show us your personality while keeping it polished.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way to ensure it gets to the right people. Plus, it shows you’re keen on joining our team at Stoke City Football Club!
How to prepare for a job interview at Stoke City Football Club
✨Know Your Venue Inside Out
Before the interview, make sure you’re familiar with the bet365 Stadium and its offerings. Understand the different types of events that can be hosted there and think about how you can promote these effectively to potential clients.
✨Showcase Your Sales Skills
Prepare examples from your past experiences where you've successfully generated leads or closed sales. Be ready to discuss how you’ve built relationships with clients and how you’ve upsold products or services in previous roles.
✨Demonstrate Excellent Communication
Since this role requires strong customer service skills, practice articulating your thoughts clearly and confidently. Think about how you would handle challenging situations or objections from clients and be prepared to share those strategies.
✨Be Ready for Flexibility
This position involves working evenings and weekends, especially on match days. Be prepared to discuss your availability and show enthusiasm for being part of a dynamic team that adapts to the needs of the venue and its clients.
