Conference and Events Sales Executive
Conference and Events Sales Executive

Conference and Events Sales Executive

Stafford Full-Time 28800 - 43200 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive sales for events at the iconic bet365 Stadium and build client relationships.
  • Company: Join Stoke City Football Club, a vibrant community hub with a passion for sports.
  • Benefits: Enjoy flexible working hours, training opportunities, and a dynamic work environment.
  • Why this job: Be part of an exciting team, promote memorable events, and make a real impact.
  • Qualifications: Excellent communication skills and a positive attitude; previous sales experience is a plus.
  • Other info: Evening and weekend availability required; full training provided.

The predicted salary is between 28800 - 43200 £ per year.

An exciting opportunity has arisen at Stoke City Football Club for a Conference and Events Sales Executive to support the venue team at the bet365 Stadium. Reporting to the Conference and Events Manager, the purpose of the role is to generate income from meetings, events and conference hire at the bet365 Stadium.

Main Responsibilities

  • Managing and growing existing relationships with clients and agencies to drive incremental business.
  • Identify and proactively source new leads through industry working groups, exhibitions, and online platforms to maximise income and fill available capacity.
  • Attending regular functions, conferences, shows or exhibitions to continually promote the venue.
  • Continually monitor sales activity to actively seek ways to upsell products and services.
  • Negotiating terms of sales, agreements and closing sales with customers.
  • Responding to customer queries and resolve their objections to encourage them to make a purchase.
  • Proactively responding to all inbound enquirers in a timely and professional manner, paying particular attention to the two hour window given from the point of agent contact.
  • Converting enquiries into sales by gathering information, discussing packages, providing customers with detailed, accurate quotations and cost calculations and carrying out follow up calls.
  • Cross selling and upselling to support other commercial revenue teams.
  • Working flexibly to meet the needs of customers on event days.

Key Skills and Experience

  • Excellent customer service and communication skills.
  • Ability to engage and build rapport with customers.
  • Ability to remain positive in challenging situations.
  • Ability to work independently as well as part of a team.
  • Basic IT skills.
  • Previous sales experience is desirable.

The ideal candidate will be available to work evenings and weekends to cover match day fixtures and events as required. The position will be offered on a full time basis. All relevant training will be provided.

This organisation is committed to safeguarding and promoting the welfare of children and adults at risk and expects all staff and volunteers to share this commitment. Background checks and DBS checks at the appropriate level will be obtained prior to employment commencing.

To apply, please complete and return the application form along with your CV and a covering letter, to Human Resources, SCFC Jobs, bet365 Stadium, Stanley Matthews Way, Stoke-on-Trent, ST4 4EG or email to stokejobs@stokecityfc.com quoting ‘CAESE2504SCFCW’ in the subject line. Alternatively, telephone the Human Resources department on 01782 592227 for an application form. Closing date for applications is Monday 5th May 2025.

Stoke City Football Club endorses the principle of Equality and will strive to ensure that everyone who wishes to be involved in the Club will be treated fairly and with respect, regardless of their age, disability, gender reassignment, marital or civil partnership status, pregnancy or maternity, race, religion and belief, sex or sexual orientation.

By applying to us you are agreeing to share your Personal Data in accordance with our Recruitment Privacy Policy which can be found at www.stokecityfc.com/recruitment-privacy-policy/ The Club is committed to providing access and opportunities for all members of the community to take part in without threat of intimidation, victimisation, harassment, bullying and abuse. Any person associated with the Club can be assured of an environment in which their rights, dignity and individual worth are respected and in particular, that they are able to enjoy their engagement at the Club.

Conference and Events Sales Executive employer: Stoke City Football Club

Stoke City Football Club is an exceptional employer, offering a vibrant work culture at the iconic bet365 Stadium, where teamwork and community spirit thrive. Employees benefit from comprehensive training, opportunities for professional growth, and the chance to engage with a diverse range of clients in a dynamic events environment. With a commitment to equality and safeguarding, the club ensures a supportive atmosphere where every team member can flourish while contributing to memorable experiences for guests.
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Contact Detail:

Stoke City Football Club Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Conference and Events Sales Executive

✨Tip Number 1

Network within the events and hospitality industry. Attend local networking events, trade shows, and exhibitions to meet potential clients and agencies. Building relationships in person can lead to valuable connections that may help you secure leads.

✨Tip Number 2

Familiarise yourself with the bet365 Stadium and its offerings. Understanding the venue's unique features and services will enable you to confidently promote it to potential clients and tailor your sales pitches effectively.

✨Tip Number 3

Stay proactive in following up on leads. After initial contact, make sure to reach out within the two-hour window mentioned in the job description. This demonstrates your commitment and responsiveness, which are key traits for a successful sales executive.

✨Tip Number 4

Develop your negotiation skills. Practice negotiating terms and closing deals with friends or colleagues. Being able to confidently handle objections and close sales is crucial in this role, so honing these skills will give you an edge.

We think you need these skills to ace Conference and Events Sales Executive

Excellent Customer Service Skills
Strong Communication Skills
Sales Negotiation Skills
Lead Generation
Relationship Management
Event Promotion
Upselling and Cross-Selling
Time Management
Problem-Solving Skills
Basic IT Skills
Ability to Work Independently
Team Collaboration
Flexibility to Work Evenings and Weekends
Attention to Detail

Some tips for your application 🫡

Understand the Role: Read the job description carefully to understand the key responsibilities and skills required for the Conference and Events Sales Executive position. Tailor your application to highlight how your experience aligns with these requirements.

Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the role and the club. Mention specific experiences that demonstrate your sales skills and customer service abilities, and explain why you want to work at Stoke City Football Club.

Highlight Relevant Experience: In your CV, emphasise any previous sales experience, particularly in events or hospitality. Use quantifiable achievements to illustrate your success in generating income or managing client relationships.

Follow Application Instructions: Make sure to follow the application instructions precisely. Submit your application form, CV, and cover letter as specified, and ensure you quote the reference number ‘CAESE2504SCFCW’ in your email subject line if applying via email.

How to prepare for a job interview at Stoke City Football Club

✨Know Your Venue

Familiarise yourself with the bet365 Stadium and its facilities. Understanding the venue's unique selling points will help you effectively promote it during the interview.

✨Demonstrate Sales Skills

Prepare to discuss your previous sales experience and how you've successfully generated leads or closed deals. Be ready to share specific examples that highlight your ability to upsell and negotiate.

✨Showcase Customer Service Excellence

Emphasise your customer service skills by sharing instances where you've built rapport with clients or resolved challenging situations. This role requires a strong focus on client relationships, so make sure to convey your commitment to excellent service.

✨Be Ready for Role-Play Scenarios

Expect potential role-play scenarios where you might need to handle customer objections or respond to inquiries. Practising these situations beforehand can help you feel more confident and prepared.

Conference and Events Sales Executive
Stoke City Football Club
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  • Conference and Events Sales Executive

    Stafford
    Full-Time
    28800 - 43200 £ / year (est.)

    Application deadline: 2027-04-22

  • S

    Stoke City Football Club

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