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- Tasks: Lead and execute innovative marketing strategies to boost fan engagement and drive sales.
- Company: Join Stockport County, a community-focused club with over 120 years of history and ambition.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity in sports marketing.
- Why this job: Make a real impact in sports marketing while shaping the future of a beloved local club.
- Qualifications: Bachelor's degree in Marketing and five years of senior marketing experience required.
- Other info: Apply through The Executives in Sport Group for this exciting leadership role.
The predicted salary is between 43200 - 72000 £ per year.
About the Company: Stockport County is a highly ambitious club and has been a key part of the community in Stockport for over 120 years. It is a really exciting time for Stockport County, and if you're ready to make your mark in the world of sports marketing, this is the perfect opportunity for you.
Position Overview: Stockport County is looking for a dynamic and experienced Head of Marketing to spearhead the club's growth across all fronts. This pivotal role will be responsible for not only leading and executing a comprehensive marketing strategy but also shaping the future of the club, including but not limited to boosting fan engagement, driving sales, and maximizing revenue opportunities across all departments.
Key Responsibilities:
- Marketing Strategy: Work with all the club's departments to lead, develop, and execute an innovative marketing strategy that aligns with the overarching business objectives and drives business growth. This includes Commercial and Ticketing, Edgeley Park Events, Retail, Community Trust, Academy, and Football Education.
- Team Leadership: Lead and mentor a team of seven talented marketing professionals to execute all club communications, campaigns, and content creation effectively.
- Drive Sales: Boost sales across all departments through targeted marketing initiatives, including promotions, advertising, and partnerships.
- Enhance Fan Engagement: Oversee the creation of compelling content for digital and social media channels.
- Innovation: Stay up-to-date with industry developments and emerging social media trends to ensure the club remains at the forefront of innovation.
- Communication: Oversee all club communications and create tailored campaigns which aim to foster long-term fan loyalty.
Key Requirements:
- Bachelor's degree in Marketing or related field.
- Proven experience in a senior marketing role, preferably within the sports or leisure industry.
- Minimum of five years experience in the marketing field.
- Whilst not mandatory, knowledge of football industry trends and fan engagement strategies would be a significant advantage.
- Proficiency in digital marketing tools and analytics platforms.
- Excellent communication skills, with the confidence to collaborate with stakeholders at all levels.
- Strong leadership skills with the ability to inspire and motivate a team towards common goals.
How to Apply: The Executives in Sport Group are retained on behalf of Stockport County to appoint their Head of Marketing. All direct applications and CVs will be forwarded to The Executives in Sport Group. If this role is of interest, then please press the apply button and include a copy of your CV.
Head of Marketing employer: Stockport County FC
Contact Detail:
Stockport County FC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Research Stockport County's current marketing strategies and recent campaigns. Understanding their approach will help you tailor your discussions during interviews, showcasing how your experience aligns with their goals.
✨Tip Number 2
Network with professionals in the sports marketing industry, especially those connected to football. Engaging with them can provide insights into the role and may even lead to referrals or recommendations.
✨Tip Number 3
Prepare to discuss innovative marketing ideas that could enhance fan engagement for Stockport County. Having a few creative concepts ready will demonstrate your proactive thinking and passion for the club.
✨Tip Number 4
Familiarise yourself with the latest trends in digital marketing and analytics tools. Being able to speak confidently about these topics will show that you're not only experienced but also forward-thinking in your approach.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Head of Marketing position at Stockport County. Understand the key responsibilities and requirements, and think about how your experience aligns with them.
Tailor Your CV: Customise your CV to highlight relevant experience in marketing, particularly in the sports or leisure industry. Emphasise your leadership skills and any specific achievements that demonstrate your ability to drive sales and enhance fan engagement.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sports marketing and your understanding of Stockport County's goals. Use this opportunity to explain how you can contribute to the club's growth and innovation in marketing strategies.
Highlight Relevant Skills: In both your CV and cover letter, be sure to mention your proficiency in digital marketing tools and analytics platforms. Discuss any experience you have with fan engagement strategies and how you’ve successfully led marketing teams in the past.
How to prepare for a job interview at Stockport County FC
✨Know the Club Inside Out
Before your interview, make sure to research Stockport County thoroughly. Understand their history, recent achievements, and community involvement. This knowledge will show your genuine interest in the club and help you align your marketing strategies with their values.
✨Showcase Your Leadership Skills
As a Head of Marketing, you'll be leading a team. Be prepared to discuss your leadership style and provide examples of how you've successfully managed teams in the past. Highlight any mentoring experiences and how you've driven results through collaboration.
✨Demonstrate Your Marketing Expertise
Be ready to talk about your previous marketing campaigns, especially those related to sports or fan engagement. Discuss specific metrics that demonstrate your success and how you can apply similar strategies to boost Stockport County's growth.
✨Prepare for Innovation Questions
The role requires staying ahead of industry trends. Think about recent marketing innovations in sports and be prepared to share your thoughts on how these could be applied at Stockport County. Show your enthusiasm for embracing new ideas and technologies.
