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- Tasks: Lead marketing initiatives for The National Wallace Monument and boost visitor engagement.
- Company: Join Stirling Council’s Tourism & Marketing Team promoting Scotland's iconic heritage site.
- Benefits: Enjoy 30 days annual leave, flexible working, and health support.
- Why this job: Be part of a dynamic team enhancing Stirling’s cultural profile and tourism impact.
- Qualifications: Proven marketing experience, especially in tourism or heritage, with strong digital skills.
- Other info: Maternity cover position with opportunities for learning and development.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Job Description
Click here to apply
Are you a creative and results-driven marketing professional passionate about heritage, tourism, and audience engagement? Stirling Council’s Tourism & Marketing Team is seeking a dynamic Marketing Officer (Maternity Cover) to lead the promotion of one of Scotland’s most iconic landmarks, The National Wallace Monument.
As Marketing Officer, you will play a pivotal role in implementing and delivering The National Wallace Monument Marketing Plan, aligning with Stirling’s Tourism & Events Strategy. From developing engaging campaigns to managing digital content, coordinating events, and fostering partnerships, this position is essential in driving visitor traffic and enhancing Stirling’s profile as a must-visit destination.
Key Responsibilities:
- Lead the creation and implementation of marketing initiatives to drive awareness, visits, and engagement for The National Wallace Monument.
- Collaborate with agencies, contractors, and the on-site team.
- Develop and execute digital marketing strategies, including social media, website management, SEO, and email communications.
- Monitor, evaluate, and report on marketing activities to ensure objectives are met.
What We’re Looking For:
- Proven marketing experience, ideally within tourism, heritage, or cultural sectors.
- Strong skills in digital marketing, social media management, and content creation.
- Exceptional communication and project management abilities.
- A collaborative mind-set with a passion for showcasing Stirling’s heritage and attractions.
This is a unique opportunity to contribute to the success of a world-renowned heritage site and be part of a dynamic team dedicated to enhancing Stirling’s tourism and cultural profile.
If you’re ready to take on this exciting challenge and play a key role in shaping the future of The National Wallace Monument, we’d love to hear from you.
If you’ve got the right skills for the job we want to hear from you. We encourage applications from the right candidates regardless of age (restrictions apply to Modern Apprenticeships), disability, gender identity, sexual orientation, religion, belief or race.
Job Description
Additional Information
Salary Information
Interviews will be held on 26th March 2025
Requirements
The Benefits
- 30 days annual leave plus 7 public holidays (rising to 35 after 5 years continuous service)
- Flexible working including hybrid office/work from home arrangements. Our colleagues are encouraged to work flexibly as we know that busy lives don’t always fit around a traditional working pattern, if you need flexibility to complete your role just let us know and we will do our upmost to help you to invest in your career with us while balancing other aspects of your life.
- Biennial incremental progression until top of your payscale is reached
- Membership of the Local Government Pension Scheme. For further details visit
- Up to 6 months full sick pay and 6 months half pay dependent on length of service
- Carers Leave
- Up to 4 weeks paid Paternity Leave
- Access to Health & Wellbeing support
- Ongoing opportunities for Learning & Development
- Cycle to Work Scheme
- Lift share Scheme
- Car Lease Scheme
- Technology Benefit Scheme
National Wallace Monument Marketing Officer - STR07625 employer: Stirling Council
Contact Detail:
Stirling Council Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Wallace Monument Marketing Officer - STR07625
✨Tip Number 1
Familiarize yourself with The National Wallace Monument and its significance in Scottish heritage. Understanding the history and cultural importance of the monument will help you create more engaging marketing campaigns that resonate with potential visitors.
✨Tip Number 2
Showcase your digital marketing skills by staying updated on the latest trends in social media and SEO. Consider creating a mock campaign or strategy for The National Wallace Monument to demonstrate your creativity and understanding of effective audience engagement.
✨Tip Number 3
Network with professionals in the tourism and heritage sectors. Attend local events or join online forums to connect with others who share your passion. Building these relationships can provide valuable insights and potentially lead to recommendations.
✨Tip Number 4
Prepare to discuss your project management experience in detail. Be ready to share specific examples of how you've successfully led marketing initiatives, collaborated with teams, and measured the impact of your campaigns in previous roles.
We think you need these skills to ace National Wallace Monument Marketing Officer - STR07625
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the National Wallace Monument Marketing Officer position. Understand the key responsibilities and required skills, especially in digital marketing and audience engagement.
Tailor Your CV: Customize your CV to highlight relevant marketing experience, particularly in tourism or heritage sectors. Emphasize your skills in digital marketing, social media management, and content creation to align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for heritage and tourism. Discuss specific examples of past marketing campaigns you've led and how they relate to the goals of The National Wallace Monument.
Showcase Collaboration Skills: In your application, mention any experiences where you successfully collaborated with teams or external partners. This is crucial as the role involves working with agencies and contractors to promote the monument.
How to prepare for a job interview at Stirling Council
✨Show Your Passion for Heritage and Tourism
Make sure to express your enthusiasm for heritage and tourism during the interview. Share specific examples of how your previous experiences align with promoting cultural sites, especially in relation to The National Wallace Monument.
✨Demonstrate Your Digital Marketing Skills
Prepare to discuss your experience with digital marketing strategies, including social media management and SEO. Bring examples of successful campaigns you've led or contributed to, highlighting measurable outcomes.
✨Highlight Your Collaborative Mindset
Since the role involves working with various stakeholders, emphasize your ability to collaborate effectively. Share instances where you successfully worked with teams or external partners to achieve common goals.
✨Be Ready to Discuss Project Management
The position requires strong project management skills. Be prepared to talk about how you plan, execute, and evaluate marketing initiatives. Use specific examples to illustrate your organizational abilities and how you ensure objectives are met.
