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- Tasks: Create engaging content and boost online presence for Stirling's cultural venues.
- Company: Join Stirling Council's dynamic Culture, Events and Tourism Team.
- Benefits: Enjoy 30 days annual leave, flexible working, and health support.
- Why this job: Be part of promoting Stirling as a world-class destination with a vibrant culture.
- Qualifications: Looking for creative individuals with marketing skills and a passion for tourism.
- Other info: Hybrid work options available; we value flexibility to fit your lifestyle.
The predicted salary is between 28800 - 48000 £ per year.
Stirling Council are delighted to be recruiting for a Marketing Assistant to join the Culture, Events and Tourism Team.
As well as offering support with traditional marketing activity, the main purpose and objectives of the role will be to develop engaging content for Stirling Councils venues (the National Wallace Monument, Albert Halls and Tolbooth), promoting Stirling locally, nationally and internationally as a world class events, business, investment and tourism location.
A key focus is maximising the venues online presence through digital channels, including website, apps, blog, social media, search marketing & email marketing with a view to growing visitor numbers and generating ticket sales across all venues. Including the promotion of the retail and food offers and supporting the development of the exclusive hire offer across all venues.
This role will offer the opportunity to work across the Cultural Venues 60% (Wed-Fri), with the remaining 40% to work across National Wallace Monument and events. You will also be involved in marketing Stirling as a destination and support the promotion of the area and its tourism, events and culture.
If you’ve got the right skills for the job we want to hear from you. We encourage applications from the right candidates regardless of age (restrictions apply to Modern Apprenticeships), disability, gender identity, sexual orientation, religion, belief or race.
- 30 days annual leave plus 7 public holidays (rising to 35 after 5 years continuous service)
- Flexible working including hybrid office/work from home arrangements. Our colleagues are encouraged to work flexibly as we know that busy lives don’t always fit around a traditional working pattern, if you need flexibility to complete your role just let us know and we will do our upmost to help you to invest in your career with us while balancing other aspects of your life.
- Biennial incremental progression until top of your payscale is reached
- Up to 6 months full sick pay and 6 months half pay dependent on length of service
- Up to 4 weeks paid Paternity Leave
- Access to Health & Wellbeing support
- Ongoing opportunities for Learning & Development
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Marketing Assistant employer: Stirling Council
Contact Detail:
Stirling Council Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Assistant
✨Tip Number 1
Familiarise yourself with Stirling's cultural venues and their unique offerings. Understanding the National Wallace Monument, Albert Halls, and Tolbooth will help you create tailored content that resonates with potential visitors.
✨Tip Number 2
Showcase your digital marketing skills by engaging with Stirling's online presence. Follow their social media accounts, interact with their posts, and share your insights on how to enhance their digital strategy during interviews.
✨Tip Number 3
Network with professionals in the tourism and events industry. Attend local events or join relevant online groups to connect with people who can provide insights into the role and potentially refer you.
✨Tip Number 4
Prepare to discuss innovative marketing ideas that could promote Stirling as a destination. Think about creative campaigns or partnerships that could increase visitor numbers and be ready to share these during your interview.
We think you need these skills to ace Marketing Assistant
Some tips for your application 🫡
Understand the Role: Read the job description carefully to understand the key responsibilities and skills required for the Marketing Assistant position. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your relevant experience in marketing, content creation, and digital channels. Use bullet points for clarity and focus on achievements that demonstrate your ability to drive engagement and ticket sales.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the organisation. Mention specific examples of your past work that relate to promoting events or tourism, and explain how you can contribute to Stirling Council's goals.
Proofread Your Application: Before submitting, take the time to proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Stirling Council
✨Know Your Venues
Familiarise yourself with Stirling Council's key venues like the National Wallace Monument and Albert Halls. Understand their unique offerings and how they contribute to Stirling's cultural landscape. This knowledge will help you demonstrate your enthusiasm and suitability for the role.
✨Showcase Your Digital Skills
Since the role focuses on maximising online presence, be prepared to discuss your experience with digital marketing tools. Highlight any previous work with social media, email marketing, or content creation that can help grow visitor numbers and ticket sales.
✨Engage with Local Culture
Research Stirling's events, culture, and tourism initiatives. Being able to speak passionately about local attractions and how they can be marketed will show your commitment to promoting Stirling as a world-class destination.
✨Emphasise Flexibility and Teamwork
With the role offering flexible working arrangements, express your adaptability and willingness to collaborate with different teams. Share examples of how you've successfully worked in diverse environments or managed multiple tasks to meet deadlines.
