At a Glance
- Tasks: Lead CRM strategy and loyalty programmes to enhance guest relationships.
- Company: Join Sticks’n’Sushi, where food meets unforgettable experiences.
- Benefits: Enjoy 50% off meals, team events, and exceptional learning opportunities.
- Other info: Be part of a fun, ambitious team with great career growth.
- Why this job: Shape the future of guest loyalty and make a real impact.
- Qualifications: Proven CRM experience and fluency in Danish and English required.
The predicted salary is between 47250 - 57750 £ per year.
At Sticks’n’Sushi, we serve high-quality, fresh food based on a unique combination of classic and creative sushi along with sizzling kushiyaki from the grill. But we’re about more than great food. We’re in the business of first dates, family dinners, team celebrations, regulars who know the menu by heart, and guests who come back again and again.
We’re looking for a CRM & Loyalty Manager to own how Sticks’n’Sushi keeps and grows its guest relationships. This is a new role, and you’ll be the first single owner of our CRM. You’ll shape the strategy, run the platform, build the lifecycle campaigns, and take the lead on Frequent Fisher, our long-standing loyalty programme. With a large and loyal guest database, one of your first jobs will be to own the plan for how we reach them, re-engage them, and keep them coming back. You’ll communicate in Danish and English, work across Brand, Marketing, Sales, and IT, and turn data into conversations our guests actually want to have with us.
At Sticks’n’Sushi, our people are known as Strange Fish. We’re bold, curious, humble, and ambitious. We support one another, celebrate success together, and put “we” before “I”.
What You’ll Be Doing
- Owning CRM strategy and making it the engine of guest retention and repeat visits
- Owning and developing the CRM platform, including set-up, integrations, and data quality
- Building and automating guest journeys and lifecycle campaigns, from welcome to win-back
- Planning, writing and sending email campaigns in Danish and English that sound like Sticks’n’Sushi
- Owning the plan to activate our guest database and turn it into more frequent, more loyal guests
- Leading the Frequent Fisher loyalty programme, including member acquisition, engagement and programme health
- Building segmentation that puts the right message in front of the right guest at the right time
- Testing, measuring and reporting on performance, and using the results to improve what comes next
- Making sure consent, data quality and GDPR compliance are in place across the UK and EU
- Working with agencies and with colleagues across Brand, Marketing, Sales, IT and our restaurants
- Finding ways to grow loyalty membership both online and in our restaurants
We’re Looking For Someone Who
- Has proven CRM experience, owning a platform, segmentation, and email or lifecycle marketing end to end
- Has built guest or customer journeys and automated lifecycle campaigns, and can show the results
- Has strong data and segmentation skills, and tests, measures, and reports on performance without being asked
- Has loyalty programme experience across design, member acquisition, engagement and programme health
- Is fluent in Danish and English, written and spoken, and writes engaging, brand-aligned copy in both
- Understands consent, data quality and GDPR in the UK and EU
- Works well with agencies and with colleagues across Brand, Marketing, Sales and IT
Desirable Experience
- Klaviyo experience
- Hospitality, restaurant or membership-based marketing experience
- Experience with app or web shop integrations and offline (in-store or in-restaurant) member acquisition
- German, French, or another European language
Why Join Us?
This is a chance to build something from the ground up. As the first owner of CRM and loyalty at Sticks’n’Sushi, you’ll set the direction, choose the priorities, and see the direct impact of your work in our restaurants. Your ideas won’t sit in a spreadsheet; they’ll bring guests back through our doors and help shape how Sticks’n’Sushi grows across Denmark, Germany, the Czech Republic, the UK and beyond. We’re aiming for a start in January 2027.
The benefits that go beyond the day-to-day:
- Yes, we work hard. But we laugh, learn, and enjoy the ride too.
- As part of Sticks’n’Sushi, you’ll enjoy: 50% discount across all Sticks’n’Sushi restaurants, including across the EU
- Team events, unforgettable parties and annual awards
- Access to great restaurants, bars and hotels through CODE
- Financial wellbeing support through Wagestream
- Employee assistance and wellbeing support through Hospitality Action
- Exceptional learning and development opportunities
Ready to jump in? Click apply and tell us about the Strange Fish that you are. If your spark lights ours, we’ll invite you for a chat; if it feels right, we’ll dive straight in together. That’s us.
CRM & Loyalty Manager employer: SticksnSushi
At Sticks 'n' Sushi, we pride ourselves on creating a vibrant and inclusive work environment where every team member is valued. Located in the lively Kingston Upon Thames, our Front Of House Team Members enjoy a range of benefits including delicious team meals, generous discounts, and opportunities for personal growth through our Lead'n'Learn academy. Join us to be part of a supportive team that celebrates genuine hospitality and cultural learning while having fun together.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Loyalty Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SticksnSushi and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SticksnSushi are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SticksnSushi on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SticksnSushi. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM & Loyalty Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SticksnSushi. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SticksnSushi:Show us that you’ve done your homework! In your application, briefly mention what you admire about SticksnSushi’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SticksnSushi
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SticksnSushi will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SticksnSushi, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
