Social Media Manager in Burnley

Play a key role in shaping and scaling a bold, high-impact organic social presence that drives engagement, brand awareness, and community across key digital platforms. This role is central to how we show up on social — combining strategy, creativity, and experimentation to build a strong, consistent voice and meaningful audience connection.

As an Organic Social Media Manager, you will be responsible for owning and growing our organic social presence across LinkedIn, Instagram, and YouTube. You will define and execute a clear social strategy, combining creative storytelling with data-driven optimisation to increase reach, engagement, and community impact.

You will act as the in-house expert on social platforms — understanding formats, algorithms, and audience behaviour — while continuously testing new ideas, formats, and content approaches. This role blends strategic ownership, hands-on execution, and cross-functional collaboration to ensure social is embedded across all key initiatives.

You will also play a key role in building and scaling our employee advocacy programme, enabling teams and leaders to actively contribute to our social presence and amplify key messages.

More specifically, you will:

• Own and define the organic social strategy, including tone of voice, content direction, and success metrics.
• Drive growth in reach and engagement through continuous testing, experimentation, and optimisation.
• Build and execute organic social plans aligned with broader company initiatives (e.g. campaigns, events, product launches).
• Lead and manage social presence across LinkedIn, Instagram, and YouTube.
• Act as the internal expert on platform best practices, formats, and algorithm changes.
• Develop and evolve video and long-form content strategies, especially for YouTube.
• Test new content formats, storytelling approaches, and creative concepts with clear hypotheses and learnings.
• Ensure content strategies align with broader SEO / AEO and digital goals.
• Create engaging content and activation plans that encourage employee involvement.
• Partner with leadership and teams to amplify campaigns, launches, and thought leadership.
• Educate and enable internal teams on social media best practices and personal branding.
• Develop social-first creative ideas, content series, and storytelling formats beyond static posts.
• Maintain high creative standards while ensuring content remains agile and platform-native.
• Collaborate closely with Campaigns, Paid Media, PR, Content, and People & Culture teams.

You will join a collaborative and fast-paced marketing team working across campaigns, content, paid media, and brand. The team values creativity, experimentation, and measurable impact, with social playing a key role in amplifying business initiatives and brand storytelling.

We are searching for a creative and strategic social media professional who thrives on building engaging content and growing communities. You bring both a strong point of view on social and the ability to translate ideas into high-performing content.

Moreover, you:

• Have 5+ years of experience in organic social media roles with ownership of strategy and execution.
• Have strong hands-on experience with LinkedIn and Instagram, ideally within B2B environments.
• Have experience building or scaling employee advocacy programmes.
• Bring a creative mindset and are comfortable challenging briefs and exploring new approaches.
• Have strong stakeholder management skills and can balance creative ideas with business objectives.
• Have excellent writing skills and a strong instinct for social storytelling.
• Have experience creating content, with video production considered a plus.
• Stay up to date with platform trends, algorithm changes, and emerging formats.
• Are comfortable experimenting, learning from results, and iterating quickly.
• Balance creativity with commercial awareness and brand responsibility.
• Are a collaborative team player who can connect initiatives across teams.

At Stibo Systems, we offer more than just a job. We put people first and inspire you to become the best version of yourself. We care about our colleague's work-life balance, and we offer flexibility through a hybrid work model.

Join Stibo Systems, where we embrace 'All Kinds of Data Minds.' Stibo Systems is a global company with Danish heritage. We empower businesses to become digital leaders through our AI-powered, SaaS-based multidomain master data management solutions. By connecting data across products, customers, suppliers and more, we drive growth, efficiency, and sustainability for our customers.

Interested? We invite candidates for interviews on a continuous basis, so please apply as soon as possible. We value diverse perspectives and skills. Even if you don’t meet every qualification listed in the ad, we encourage you to apply - what matters is your potential and unique skills.