Sales Executive – Sports Hospitality & Travel
Sales Executive – Sports Hospitality & Travel

Sales Executive – Sports Hospitality & Travel

London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive sales of corporate hospitality and travel packages for major sporting events.
  • Company: Join STH Group, a leader in premium sports hospitality and travel experiences.
  • Benefits: Enjoy a dynamic work environment with opportunities to connect with sports fans worldwide.
  • Why this job: Be part of unforgettable moments at world-class events while building lasting client relationships.
  • Qualifications: Proven sales experience, strong communication skills, and a passion for sports are essential.
  • Other info: This is a fixed-term contract until September 2025, based in Richmond, London.

The predicted salary is between 36000 - 60000 £ per year.

At STH Group, we take fans to the heart of the action at the world’s biggest sporting events. From the Olympic Games and Cricket World Cup to the Rugby World Cups, we partner with major global sporting events to deliver premium hospitality and travel experiences.

Our award-winning team sets new standards in spectator experiences, offering unrivalled official hospitality and travel packages with the best available tickets. Whether it’s corporate entertainment, exclusive access, or once-in-a-lifetime moments, we ensure every experience is truly unforgettable.

We’re looking for an ambitious Sales Executive to join our team. In this role, you’ll drive sales of corporate hospitality and travel packages for world-class events, engaging with clients, securing deals, and helping us connect sports fans with experiences of a lifetime.

What You’ll Do:

  • Develop and implement creative strategies to exceed sales targets for hospitality and travel packages.
  • Engage with new and existing clients through calls, emails, and face-to-face meetings, fostering long-term partnerships.
  • Proactively manage inbound enquiries, offering upgrades and tailored solutions to enhance the customer experience.
  • Develop expert knowledge of our products and use consultative selling techniques to match clients with the perfect package.
  • Maintain accurate records in our CRM system, tracking every step from initial contact to final booking.
  • Work closely with colleagues and rightsholders to deliver outstanding service and contribute to a culture of excellence.

What We’re Looking For:

  • A track record of meeting and exceeding sales targets with a proactive approach to securing new business.
  • Ability to craft persuasive emails, hold engaging conversations, and confidently present to clients.
  • A positive attitude in handling challenges, with the ability to adjust strategies as needed.
  • A passion for promoting world-class sporting events and delivering exceptional hospitality experiences.
  • Able to work from our office in Richmond a few days per week.

What Sets You Apart:

  • Thrives in a collaborative environment and enjoys working towards shared goals.
  • Able to prioritise tasks effectively and meet deadlines.
  • Skilled at engaging stakeholders and fostering long-term connections.
  • Meticulous in maintaining records in CRM systems for effective client management.
  • While not essential, a love for sport helps in connecting with clients and understanding the industry.

Sales Executive – Sports Hospitality & Travel employer: STH Group

At STH Group, we pride ourselves on being an exceptional employer, offering a dynamic work culture that thrives on collaboration and innovation. Located in the vibrant city of Richmond, London, our team enjoys a supportive environment with ample opportunities for professional growth and development, all while being part of the excitement surrounding world-class sporting events. With a focus on delivering unforgettable experiences, we empower our employees to exceed their potential and make meaningful connections with clients, ensuring that every day at work is both rewarding and inspiring.
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Contact Detail:

STH Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Sales Executive – Sports Hospitality & Travel

Tip Number 1

Familiarize yourself with the major sporting events and hospitality trends. This knowledge will not only help you engage with clients but also demonstrate your passion for the industry during conversations.

Tip Number 2

Network with professionals in the sports hospitality sector. Attend industry events or join relevant online forums to connect with potential colleagues and clients, which can lead to valuable insights and opportunities.

Tip Number 3

Practice your consultative selling techniques. Role-play scenarios where you match clients with the perfect package, as this will prepare you for real-life interactions and help you stand out during the interview process.

Tip Number 4

Showcase your ability to maintain accurate records by discussing any previous experience with CRM systems. Highlight how your meticulous approach has contributed to successful client management in past roles.

We think you need these skills to ace Sales Executive – Sports Hospitality & Travel

Sales Strategy Development
Client Engagement
Consultative Selling Techniques
CRM Management
Persuasive Communication
Relationship Building
Target Achievement
Problem-Solving Skills
Time Management
Attention to Detail
Team Collaboration
Adaptability
Passion for Sports
Negotiation Skills

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Sales Executive position. Tailor your application to highlight how your skills and experiences align with the job description.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sports and hospitality. Use persuasive language to demonstrate your sales achievements and how you can contribute to the team at STH Group.

Highlight Relevant Experience: In your CV, emphasize your previous sales experience, particularly in hospitality or travel. Include specific examples of how you've met or exceeded sales targets and built long-term client relationships.

Showcase Your Communication Skills: Since the role requires engaging with clients through various channels, ensure your application reflects your strong communication skills. Mention any experience in crafting persuasive emails or presenting to clients.

How to prepare for a job interview at STH Group

Show Your Passion for Sports

Make sure to express your enthusiasm for sports and how it drives your motivation in sales. Share any personal experiences or events you've attended that highlight your love for the industry.

Demonstrate Your Sales Success

Prepare specific examples of how you've met or exceeded sales targets in previous roles. Use metrics and success stories to illustrate your proactive approach to securing new business.

Engage with Confidence

Practice your communication skills, especially in crafting persuasive emails and holding engaging conversations. Be ready to showcase your ability to present confidently to clients during the interview.

Familiarize Yourself with the Products

Research STH Group's hospitality and travel packages thoroughly. Understanding the offerings will allow you to speak knowledgeably about how you can match clients with the perfect experience.

Sales Executive – Sports Hospitality & Travel
STH Group
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  • Sales Executive – Sports Hospitality & Travel

    London
    Full-Time
    36000 - 60000 £ / year (est.)

    Application deadline: 2027-02-24

  • S

    STH Group

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