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For Companies At a Glance
- Tasks: Lead sales and marketing efforts to connect with students and drive bookings.
- Company: Almero Student, a trusted name in UK student accommodation since 2013.
- Benefits: Competitive salary, hybrid working, private medical insurance, and generous leave.
- Other info: Join a dynamic team focused on student satisfaction and community engagement.
- Why this job: Make a real impact on student living while developing your marketing skills.
- Qualifications: 3+ years in marketing or CRM, strong HubSpot knowledge, and Canva skills.
The predicted salary is between 40000 - 50000 ÂŁ per year.
About Us
Founded in 2013, Almero Student has grown steadily to become a trusted name in student accommodation across the UK. Our mission is to build strong relationships with our students by providing safe, affordable, and well‑managed living spaces where they can study, sleep, make friends, and enjoy the culture of their chosen city. With over 2000 rooms throughout the UK, we operate in key cities including Bristol, Oxford, London, Leeds, Manchester, Nottingham and Birmingham offering a variety of affordable, well‑managed accommodation while providing the highest standards for students.
The Role
This is a high‑impact sales & marketing role with clear commercial accountability. You’ll lead the delivery of day‑to‑day sales & marketing activity across CRM, campaigns, listings, website content, paid media and events. You’ll shape how the brand shows up, how we connect with students, and how we convert interest into bookings. Around 80% of your time will be focused on full‑funnel marketing, from driving awareness through to conversion and rebooking. You’ll take the lead on campaign planning and delivery, building nurture and conversion workflows in HubSpot and making sure our messaging is clear, consistent and aligned across every channel. You’ll also support with content creation in Canva, so you’ll need to be comfortable switching between planning and hands‑on delivery. Confidence in both is key. The remaining 20% of your role will support the delivery of our Commercial Strategy. You’ll work alongside the Head of Sales and Revenue to ensure campaigns are effectively targeted, pricing is aligned and booking performance stays on track. From occupancy pacing to lead flow, you’ll play an active role in helping us meet our leasing goals. If you’re someone who understands what drives student decision‑making, can create campaigns that perform, and knows how to turn insight into action, this is a role where you’ll make a real difference.
What You’ll Be Doing
- CRM and Email Marketing
- Own our HubSpot CRM — set up, segment and manage automated journeys across the student lifecycle
- Deliver campaign emails and lifecycle comms that support conversion, engagement and rebooking
- Optimise email performance through testing, insights and reporting
- Support sales and revenue planning with targeted messaging and offers
- Campaign Planning and Delivery
- Plan and run integrated campaigns across paid social, email, listings, paid media and web
- Align campaigns to booking milestones and sales priorities — including Launch, Clearing and Rebooking
- Use Canva to create clear, on‑brand visuals for use across all student‑facing channels
- Track campaign performance and share regular insights to inform commercial decisions
- Website and Blog Content
- Manage website updates across property pages, room types and key landing pages
- Write and edit copy that is accurate, SEO‑aware and aligned with our tone
- Plan and oversee the development of blog content that supports student search behaviour and drives inbound traffic
- Work with internal teams to make sure all changes reflect live availability and current messaging
- Assist with photography and room styling for marketing purposes, ensuring properties are presented in the best possible light.
- Listing Sites
- Manage listings on Agent and OTA platforms
- Keep pricing, copy, photography, incentives and availability up to date
- Monitor booking performance and lead quality by source
- Feed insights into wider revenue strategy and allocation decisions
- Social Media and Content
- Own the content calendar across Instagram, TikTok, email and listings
- Create Canva assets to support campaign launches, key dates and student storytelling
- Keep content aligned to Gen Z behaviours and campaign focus
- Monitor engagement and adapt strategy based on performance
- Events and Community
- Support Property Managers in delivering a strong, consistent events calendar across the year
- Create seasonal toolkits, content templates and light‑touch comms support
- Ensure event activity aligns with our brand and supports resident satisfaction, referrals and rebookings
- Capture content and feedback to reuse across channels
- Sales Enablement and Commercial Support
- Provide the contact centre and on‑site teams with updated campaign messaging, offers and objection handling materials
- Support the Head of Sales and Revenue with delivery of the Commercial Strategy — including campaign tracking, pacing reviews and pricing implementation
- Help translate market trends and sales feedback into action across marketing and content
- Stay close to the funnel to identify gaps, shifts and new opportunities
What We’re Looking For
- 3+ years in a performance-focused marketing or CRM role, ideally in PBSA, residential, hospitality or youth‑led sectors
- Strong working knowledge of HubSpot or similar CRM platform
- Confidence using Canva to create assets for social, email and listings
- Solid experience managing website content, blog publishing and SEO basics
- A commercial mindset and the ability to connect marketing with bookings and revenue
- Great attention to detail across copy, comms and content
- A collaborative, can‑do attitude and a genuine interest in student living
Bonus points for:
- Experience managing OTA listings or PPC campaigns
- Understanding of the UK student journey, including UCAS and Clearing
- Familiarity with lead pacing, source attribution and campaign ROI
- Experience supporting or contributing to pricing and revenue planning
What You’ll Get
- Competitive salary with bonus linked to performance
- Generous, service‑linked annual leave package
- Hybrid working, with flexibility and trust built in
- Private Medical and Dental Insurance
- Enhanced Salary Sacrifice Pension
- Annual Wellbeing Allowance
- Annual Salary Review
- Learning and Development Opportunities
- Employee Matching Scheme
- Paid Volunteering Days
- Life Assurance
- Cyclescheme
- Referral Scheme
- Length of Service Awards
Sales and Marketing Manager employer: Steyn Group
Contact Detail:
Steyn Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales and Marketing Manager
✨Tip Number 1
Get to know the company inside out! Research Almero Student's values, mission, and recent projects. This way, when you chat with them, you can show that you're genuinely interested and ready to contribute.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions related to sales and marketing. Think about how your experience aligns with their needs, especially in CRM and campaign management. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Almero Student.
We think you need these skills to ace Sales and Marketing Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how much you care about student living and how you can contribute to our mission at Almero Student.
Tailor Your CV: Make sure your CV is tailored to the Sales and Marketing Manager role. Highlight your experience with CRM systems like HubSpot and any campaigns you've successfully managed. We love seeing relevant examples that show us what you can bring to the table!
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible and avoid jargon. We appreciate straightforward communication, so make it easy for us to see your skills and experiences!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Steyn Group
✨Know Your Audience
Before the interview, take some time to understand Almero Student's mission and values. Familiarise yourself with their approach to student accommodation and think about how your experience aligns with their goals. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Campaign Skills
Since this role involves a lot of campaign planning and delivery, be ready to discuss specific campaigns you've managed in the past. Highlight your experience with HubSpot or similar CRM platforms, and share examples of how you've driven engagement and conversions through your marketing strategies.
✨Be Creative with Content
As you'll be using Canva for content creation, prepare to discuss your design process and any relevant projects. Bring along a portfolio or examples of your work that demonstrate your ability to create engaging visuals that resonate with students. This will showcase your hands-on skills and creativity.
✨Understand the Student Journey
Familiarise yourself with the UK student journey, including key milestones like UCAS and Clearing. Be prepared to discuss how you can leverage this knowledge to create effective marketing strategies that connect with students at the right time. This insight will set you apart as a candidate who truly understands the target audience.