At a Glance
- Tasks: Lead and innovate the media and marketing strategy for a professional football club.
- Company: Join Stevenage Football Club, a forward-thinking team in the sports industry.
- Benefits: Competitive salary, dynamic work environment, and opportunities for career growth.
- Other info: Fast-paced role with a focus on creativity and collaboration across departments.
- Why this job: Shape the future of football marketing while driving audience engagement and revenue.
- Qualifications: Proven experience in marketing, leadership skills, and a passion for football.
The predicted salary is between 50000 - 70000 € per year.
Stevenage Football Club is seeking a Head of Media & Marketing to define, lead, and deliver the club's media and marketing function as a core driver of growth. This role will be responsible for defining and delivering a commercially focused, integrated strategy across marketing, media, brand and communications, with a clear emphasis on driving audience growth, engagement, and revenue generation. To lead the department on a day-to-day basis while ensuring a high standard of performance, delivery, and accountability within a fast-paced, evolving environment. This is a unique opportunity to take ownership of a key function and play a central role in shaping the future growth of a forward-thinking professional football club.
Key Responsibilities
- Define and deliver a commercially focused, integrated strategy across marketing, media, brand, and communications, aligned with board-level objectives.
- Lead and evolve the club's marketing and media output across all platforms, ensuring a strategic, performance-driven approach.
- Own and optimise all media and communication channels to maximise audience growth, engagement, and conversion.
- Grow and monetise the club's audience, driving performance across ticketing, retail, hospitality, and partnerships, while supporting the development of new revenue opportunities.
- Take ownership of the club's CRM and digital systems, supporting implementation and leading their utilisation to deliver data-driven campaigns that drive audience growth, conversion, and lifetime value.
- Track, analyse, and report on performance across all media and marketing activity.
- Collaborate cross-functionally across departments to support partner activations.
- Lead and develop the media and marketing team, driving high-performance standards and fostering a culture of ambition and creativity.
What We're Looking For
This role requires a blend of strategic thinking, executional excellence, and leadership ability. We're looking for someone who understands how media, marketing, and audience growth drives commercial impact - and is motivated by the opportunity to be a key part of an innovative football club.
The ideal candidate will have:
- Proven experience in a senior marketing and media role, ideally within sport, media, entertainment, or a high-growth consumer-facing environment.
- A track record of growing engaged audiences and delivering measurable commercial outcomes through effective marketing.
- The ability to lead a team within a fast-paced environment, while collaborating effectively across departments and stakeholders.
- Strong strategic capability combined with a willingness and ability to operate hands‐on and deliver execution.
- A deep understanding of modern consumption trends, digital platforms, and audience behaviour.
- Experience working with CRM systems and data to optimise performance, and improve conversion and fan lifetime value.
- A passion for football, combined with the ambition and drive to progress and make a meaningful impact within a high-growth environment.
Head of Media & Marketing in London employer: Stevenage Football Club
Stevenage Football Club is an exceptional employer, offering a dynamic work environment where creativity and ambition thrive. As the Head of Media & Marketing, you will have the unique opportunity to shape the club's future while benefiting from a culture that prioritises employee growth and collaboration. With a focus on innovation and performance, this role not only allows for personal development but also plays a crucial part in driving the club's commercial success in the heart of the community.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Media & Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in media and marketing. Whether it’s campaigns you've led or innovative strategies you've implemented, having tangible examples will make you stand out when you’re chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the club and its audience. Understand their current marketing strategies and think about how you can contribute to their growth. Tailor your responses to show how your experience aligns with their goals – they’ll love your enthusiasm!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, applying directly shows your genuine interest in being part of our team and helps us see your application right away.
We think you need these skills to ace Head of Media & Marketing in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Media & Marketing role. Highlight your experience in media and marketing, especially in sports or high-growth environments. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about football and how you can drive audience growth and engagement. Be specific about your achievements and how they relate to the role.
Showcase Your Strategic Thinking:In your application, demonstrate your strategic thinking and executional excellence. Share examples of how you've successfully led marketing initiatives that delivered measurable outcomes. We love seeing data-driven results!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can't wait to see what you bring to the table!
How to prepare for a job interview at Stevenage Football Club
✨Know Your Stuff
Before the interview, dive deep into Stevenage Football Club's recent media and marketing initiatives. Familiarise yourself with their brand voice, audience engagement strategies, and any recent campaigns. This will not only show your genuine interest but also help you discuss how your experience aligns with their goals.
✨Showcase Your Successes
Prepare specific examples of how you've successfully grown audiences and driven revenue in previous roles. Use metrics to back up your claims—think ticket sales, social media engagement, or successful partnerships. This will demonstrate your ability to deliver measurable outcomes, which is crucial for this role.
✨Be Ready to Collaborate
Since the role involves cross-departmental collaboration, be prepared to discuss how you've worked with other teams in the past. Highlight instances where your strategic thinking led to successful partnerships or campaigns, showcasing your ability to lead while also being a team player.
✨Passion for Football is Key
Let your passion for football shine through during the interview. Share your thoughts on current trends in sports marketing and how they could apply to Stevenage FC. This will not only make you memorable but also show that you're genuinely invested in contributing to the club's growth.
