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For Companies At a Glance
- Tasks: Drive sales and build relationships in the exciting golf market.
- Company: Join the iconic Old Course Hotel, a 5-star resort in St Andrews.
- Benefits: Competitive salary, bonuses, free meals, gym access, and discounts across the resort.
- Why this job: Be part of a passionate team creating unforgettable guest experiences.
- Qualifications: 2+ years in hotel sales, excellent communication skills, and a valid driver’s licence.
- Other info: Opportunities for career growth and personal development in a supportive environment.
The predicted salary is between 37000 - 42000 £ per year.
About Us
At the heart of the world’s greatest golfing destination, the Old Course Hotel, Golf Resort & Spa is an AA 5 Red star, award‑winning resort centred around active wellbeing and indulgent good times. Part of Kohler Company, the Old Course Hotel, Golf Resort & Spa is a privately owned resort, priding ourselves on delivering personalised guest experiences to create lasting memories.
Why Join Our Team?
With a reputation as an employer of choice, we are committed to ensuring our associates are our number one priority. St Andrews is the home of golf and we are the home of great guest service. People are our passion and we believe each associate plays a vital role in providing memorable memories to our guests. We are a forward‑thinking employer committed to the Hoteliers Charter and developing our people, which is why we employ based on personality. We believe all skills can be taught!
Throughout your career with us, you’ll have access to a wide range of different training opportunities providing routes to progress from within, allowing you to reach your full potential whilst supported by our committed leadership team. We love celebrating our associate’s success and do so through our employee reward recognition schemes which encompass our ‘HOME’ ethos including Associate of the Month.
Whilst working for one of the most iconic hotels in Scotland, you will be rewarded with a competitive salary, company pension scheme, free onsite car parking, meals whilst on duty, 24/7 access to our employee assistance programme and FREE fitness access. Our benefits don’t end there, in your spare time, we also offer free access to The Duke’s golf course and superb discounts in our restaurants, shops, spa and room rates. Giving you the opportunity to enjoy the many luxuries Old Course Hotel has to offer and experience the 5* service for yourself. A career at Old Course Hotel, what’s not to love? All benefits subject to availability.
About the Role
An exciting opportunity has become available from February 2026 for an experienced Sales Professional to join our Sales team as Sales Executive – Wholesale. Supporting our Director of Revenue and Sales, and wider team, this role is focused on proactively identifying, developing, securing and maintaining new business opportunities to maximise room nights and resort revenue while representing the Old Course Hotel to achieve financial goals.
Your responsibilities will include:
- Increasing room nights and resort revenues from wholesale golf market whilst removing market share from the competitive set.
- Working independently to achieve objectives with minimal support.
- Produce targeted sales plan to achieve or exceed wholesale room nights & revenue goals.
- Develop existing golf tour operator relationships in order to maximise opportunities and encourage repeat revenues.
- Proactively identify, research, develop and maintain new client relationships and opportunities to increase the Old Course Hotel’s visibility within defined sales territories.
- Provide consistent and timely delivery of communication and services to clients and ensure guest satisfaction.
- Accompany and entertain clients during site inspections where appropriate which includes existing and new clients, journalists and media.
- Identify and attend industry events and shows throughout the year, locally, nationally and internationally.
- Update Sales CRM with all sales leads, accounts, appointments, notes and subsequent actions.
- Keep daily and regular contact with current and future business partners and stakeholders.
Qualifications
- Relevant sales experience within wholesale golf market with 2+ years hotel sales, ideally within a luxury resort or equivalent.
- Effective oral & written communication skills, excellent follow-through, and an ability to multi-task.
- Excellent listening, communication and presentation abilities.
- Computer literate – Microsoft 360, Delphi CRM and Hotel PMS experience.
- Must possess a full valid driver’s licence.
- Able to work using own initiative as well as part of a team.
- Must be able to travel to client offices for sales calls whether local, national and international.
Hours, Salary and Benefits
Full Time, Permanent. This position will have an effective date from February 2026. Salary: £37,000 – £42,000 basic salary + performance based quarterly bonus + car allowance.
Free meals and drinks in our complimentary staff canteen. Discounts across the resort including in our restaurants, room rates, pro shop and golf course. Wider group discounts within Kohler group. Free access to our on-site Kohler Waters Fitness including fully equipped gym, 20‑metre pool, sauna and hot tub. Free access to mortgage advice. Cycle2Work. 24/7 access to the Employee Assistance Programme.
The Old Course Hotel, Golf Resort and Spa is an equal opportunities employer. We aim to ensure that no job applicant, employee, or worker is discriminated against on the grounds of protected characteristics.
Sales Executive employer: Sterling Kohler
Contact Detail:
Sterling Kohler Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Executive
✨Tip Number 1
Network like a pro! Attend industry events and shows to meet potential clients and partners. Don’t be shy; introduce yourself and share your passion for the golf market!
✨Tip Number 2
Follow up consistently! After meeting someone, drop them a quick email or message to keep the conversation going. It shows you’re keen and helps build those all-important relationships.
✨Tip Number 3
Showcase your personality! When you’re out there meeting clients, let your true self shine through. Remember, we hire based on personality, so be authentic and engaging!
✨Tip Number 4
Apply through our website! It’s the best way to get noticed and ensures your application lands directly in front of our hiring team. Plus, it shows you’re serious about joining our fantastic team!
We think you need these skills to ace Sales Executive
Some tips for your application 🫡
Show Your Passion for Golf: When writing your application, let your love for golf shine through! Mention any personal experiences or connections you have with the sport, as it shows us you're genuinely interested in the role and the environment we create at the Old Course Hotel.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this specific role. Highlight your relevant sales experience and how it aligns with our goals at the Old Course Hotel. We want to see how you can contribute to our team!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon. We appreciate a well-structured application that makes it easy for us to see your qualifications and enthusiasm for the Sales Executive position.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our fantastic team at the Old Course Hotel.
How to prepare for a job interview at Sterling Kohler
✨Know Your Stuff
Before the interview, make sure you research the Old Course Hotel and its offerings. Understand their values, especially around personalised guest experiences and the importance of team members in creating memorable moments. This will help you align your answers with what they’re looking for.
✨Showcase Your Sales Skills
Prepare specific examples from your past sales experience that demonstrate your ability to increase revenue and develop client relationships. Be ready to discuss how you've successfully identified new business opportunities and maintained existing ones, as this is crucial for the Sales Executive role.
✨Be Personable
Since the company values personality over skills, let your character shine through during the interview. Be friendly, approachable, and enthusiastic about the role. Share stories that highlight your passion for sales and customer service, making sure to connect on a personal level.
✨Ask Insightful Questions
Prepare thoughtful questions to ask at the end of the interview. Inquire about the team dynamics, training opportunities, or how success is measured in the Sales Executive role. This shows your genuine interest in the position and helps you assess if it’s the right fit for you.
