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- Tasks: Lead a team to develop marketing strategies that boost sales and reduce churn.
- Company: Join The Stepstone Group, a global leader in job-tech with over 20 brands across 30+ countries.
- Benefits: Enjoy 29 days holiday, private healthcare, hybrid work, and training opportunities.
- Why this job: Be part of reshaping the labour market while working in a diverse and inclusive environment.
- Qualifications: 5+ years in B2B Sales Marketing; strong analytical and communication skills required.
- Other info: Fluency in English is essential; additional languages are a plus.
The predicted salary is between 43200 - 72000 £ per year.
At The Stepstone Group, we have a simple yet very important mission: The right job for everyone. Using our data, platform, and technology, we create opportunities for job seekers and companies around the world to find a perfect match, in a fair and equitable way. With over 20 brands across 30+ countries, we strive for fair and unbiased hiring.
Join our team and you'll be responsible for leading a team that supports sales and service outcomes by developing marketing strategies focused on increasing conversion rates and reducing churn. The Team lead of Sales Marketing is responsible for a cluster of markets within EMEA B2B Marketing. Within this team, the Teamlead of Sales Marketing will lead Regional Lead Managers, Sales Marketing Managers and Event Marketing Managers across at least 1-2 countries.
Your Responsibilities
- Develop and execute targeted sales marketing strategies for SMB, Reseller, and Enterprise segments for a specific region or across a cluster of regions.
- Drive SMB conversion, reduce churn, and grow e-commerce revenue through focused campaigns.
- Boost enterprise customer engagement with non-sales touchpoints and elevate brand consideration.
- Implement a test-and-learn approach to customize sales pitches and ensure seamless access to key sales messaging and customer data for the sales teams.
- Lead Account-Based Marketing (ABM) efforts for top enterprise accounts and strengthen reseller partnerships with media agencies.
- Establish a new event strategy and focus on most relevant accounts with dedicated customer events.
Qualifications
- 5+ Years of experience in B2B Sales Marketing, sales enablement, or go-to-market execution in an international environment.
- Strong analytical skills with the ability to measure the impact of marketing initiatives and optimize based on performance data.
- Proven experience in event management, from conceptualization to execution and post-event analysis.
- A creative and innovative mindset with a strong problem-solving approach.
- High level of proactivity and drive, with the ability to manage multiple international/cross-country projects independently.
- Experience with marketing automation, CRM tools (e.g., Salesforce), and digital marketing strategies is a plus.
- Strong communication and presentation skills, with an ability to translate complex ideas into compelling narratives.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Fluency in English, additional language skills (e.g., German) are a plus.
Additional Information
Your benefits include:
- 29 days holiday allowance + bank holidays
- Private medical and dental healthcare
- Pension contribution up to 10%
- Training and development opportunities
- Cycle to work scheme
- Hybrid working model
- Volunteering days
Our commitment to equal opportunities is important to us. We believe that diversity and inclusion at The Stepstone Group are critical to our success as a global company, so we want to recruit, develop, and keep the best talent. We encourage applications from everyone, regardless of background, gender identity, sexual orientation, disability status, ethnicity, belief, age, family or parental status, and any other characteristic.
Senior Field Marketing Manager in South East London employer: Stepstone UK
Contact Detail:
Stepstone UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Field Marketing Manager in South East London
✨Tip Number 1
Familiarise yourself with the latest trends in B2B sales marketing, especially within the EMEA region. Understanding the unique challenges and opportunities in this market will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the field of sales marketing, particularly those who have experience in international environments. Attend industry events or webinars to connect with potential colleagues and gain insights that could set you apart from other candidates.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past marketing initiatives you've led. Be ready to discuss how you measured their success and what adjustments you made based on performance data, as this is crucial for the role.
✨Tip Number 4
Research The Stepstone Group and its various brands to understand their mission and values. Tailoring your conversation to align with their commitment to diversity and inclusion can demonstrate your genuine interest in becoming part of their team.
We think you need these skills to ace Senior Field Marketing Manager in South East London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B sales marketing and event management. Use keywords from the job description to demonstrate that you meet the qualifications.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention specific strategies you would implement to drive conversion rates and reduce churn, reflecting your analytical skills.
Showcase Your Achievements: In your application, include quantifiable achievements from your previous roles, such as successful campaigns or events you've managed. This will help illustrate your impact and effectiveness in similar positions.
Prepare for Potential Questions: Anticipate questions related to your experience with marketing automation and CRM tools. Be ready to discuss how you've used data to optimise marketing initiatives and improve performance.
How to prepare for a job interview at Stepstone UK
✨Showcase Your Analytical Skills
Given the emphasis on strong analytical skills in the job description, be prepared to discuss specific examples of how you've measured the impact of marketing initiatives in your previous roles. Highlight any tools or methodologies you used to optimise performance data.
✨Demonstrate Event Management Experience
Since event management is a key responsibility, come equipped with detailed examples of events you've managed from start to finish. Discuss the challenges you faced and how you overcame them, as well as the outcomes of those events.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving abilities and creativity. Think about past experiences where you had to develop innovative marketing strategies or campaigns, and be ready to explain your thought process.
✨Communicate Clearly and Confidently
Strong communication and presentation skills are crucial for this role. Practice articulating complex ideas in a clear and compelling manner. Consider preparing a brief presentation on a relevant topic to showcase your ability to convey information effectively.
