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- Tasks: Lead a dynamic team to create impactful sales marketing strategies across EMEA.
- Company: Join The Stepstone Group, a global leader in job-tech with over 20 brands in 30+ countries.
- Benefits: Enjoy 29 days holiday, private healthcare, hybrid work, and training opportunities.
- Why this job: Be part of reshaping the labour market while driving innovation in marketing strategies.
- Qualifications: 5+ years in B2B Sales Marketing; strong analytical and communication skills required.
- Other info: We value diversity and encourage applications from all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
Company Description
At The Stepstone Group, we have a simple yet very important mission: The right job for everyone. Using our data, platform, and technology, we create opportunities for job seekers and companies around the world to find a perfect match, in a fair and equitable way. With over 20 brands across 30+ countries, we strive for fair and unbiased hiring. Join our team of 4,000+ employees and be part of reshaping the labour market and becoming the world's leading job-tech platform.
Job Description
Join our team and you'll be responsible for leading a team that supports sales and service outcomes by developing marketing strategies focused on increasing conversion rates and reducing churn. The Head of Sales Marketing is responsible for a cluster of markets within EMEA B2B Marketing. Within this team of Sales Marketing, you will lead Regional Lead Managers, Sales Marketing Managers, and Event Marketing Managers across at least 1-2 countries.
Your Responsibilities
- Develop and execute targeted sales marketing strategies for SMB, Reseller, and Enterprise segments for a specific region or across a cluster of regions.
- Drive SMB conversion, reduce churn, and grow e-commerce revenue through focused campaigns.
- Boost enterprise customer engagement with non-sales touchpoints and elevate brand consideration.
- Implement a test-and-learn approach to customize sales pitches and ensure seamless access to key sales messaging and customer data for the sales teams.
- Lead Account-Based Marketing (ABM) efforts for top enterprise accounts and strengthen reseller partnerships with media agencies.
- Establish a new event strategy and focus on the most relevant accounts with dedicated customer events.
Qualifications
- 5+ years of experience in B2B Sales Marketing, sales enablement, or go-to-market execution in an international environment.
- Strong analytical skills with the ability to measure the impact of marketing initiatives and optimize based on performance data.
- Proven experience in event management, from conceptualization to execution and post-event analysis.
- A creative and innovative mindset with a strong problem-solving approach.
- High level of proactivity and drive, with the ability to manage multiple international/cross-country projects independently.
- Experience with marketing automation, CRM tools (e.g., Salesforce), and digital marketing strategies is a plus.
- Strong communication and presentation skills, with an ability to translate complex ideas into compelling narratives.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Fluency in English, additional language skills (e.g., German) are a plus.
Additional Information
Your benefits
We're a community here that cares as much about your life outside work as how you feel when you're with us. Because your job shouldn't take over your life, it should enrich it. Here are some of the benefits we offer:
- 29 days holiday allowance + bank holidays
- Private medical and dental healthcare
- Pension contribution up to 10%
- Training and development opportunities
- Cycle to work scheme
- Hybrid working model
- Volunteering days
Our commitment
Equal opportunities are important to us. We believe that diversity and inclusion at The Stepstone Group are critical to our success as a global company, so we want to recruit, develop, and keep the best talent. We encourage applications from everyone, regardless of background, gender identity, sexual orientation, disability status, ethnicity, belief, age, family or parental status, and any other characteristic.
Head of Sales Marketing B2B employer: Stepstone UK
Contact Detail:
Stepstone UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales Marketing B2B
✨Tip Number 1
Familiarise yourself with the latest trends in B2B sales marketing, especially within the EMEA region. Understanding the unique challenges and opportunities in this market will help you demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in sales marketing roles. Attend relevant events or webinars to connect with potential colleagues and learn more about the company culture at The Stepstone Group.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing strategies you've implemented in the past. Highlight your analytical skills by showcasing how you measured the impact of these initiatives and optimised them based on performance data.
✨Tip Number 4
Research The Stepstone Group's current marketing efforts and identify areas for improvement. This will not only show your initiative but also provide you with valuable insights to discuss during your interview, demonstrating your commitment to the role.
We think you need these skills to ace Head of Sales Marketing B2B
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications for the Head of Sales Marketing B2B position. Tailor your application to highlight relevant experience in B2B sales marketing and leadership.
Craft a Compelling CV: Your CV should clearly showcase your 5+ years of experience in B2B sales marketing, including specific achievements in conversion rates, churn reduction, and event management. Use metrics to demonstrate your impact.
Write a Strong Cover Letter: In your cover letter, express your passion for reshaping the labour market and how your skills align with the company's mission. Highlight your analytical skills and creative problem-solving approach, as well as your experience with CRM tools and digital marketing strategies.
Proofread and Edit: Before submitting your application, thoroughly proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Stepstone UK
✨Showcase Your Analytical Skills
As the Head of Sales Marketing, you'll need strong analytical skills. Be prepared to discuss how you've measured the impact of previous marketing initiatives and optimised strategies based on performance data. Use specific examples to illustrate your approach.
✨Demonstrate Event Management Experience
Given the importance of event management in this role, share your experiences from conceptualisation to execution. Highlight any successful events you've managed and the outcomes they achieved, as well as your post-event analysis process.
✨Emphasise Your Creative Problem-Solving
The company values a creative and innovative mindset. Prepare to discuss challenges you've faced in past roles and how you approached them with unique solutions. This will show your ability to think outside the box.
✨Prepare for Cross-Country Project Management
With responsibilities spanning multiple countries, it's crucial to demonstrate your experience managing international projects. Share examples of how you've successfully coordinated efforts across different regions and cultures, showcasing your adaptability and communication skills.
