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- Tasks: Create compelling ad concepts and write clear briefs for Meta ads.
- Company: Join a dynamic team focused on innovative advertising strategies.
- Benefits: Competitive pay, flexible hours, and opportunities for growth.
- Why this job: Make an impact in the fast-paced world of eCommerce advertising.
- Qualifications: 2+ years of experience in direct-response copywriting for Meta Ads.
- Other info: Collaborate with creative teams and leverage modern tools for success.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a Direct Response Copywriter who operates as a Creative Strategist for Meta ads. This role is focused on the thinking behind the ads, not building funnels or writing long-form assets. Your primary responsibility will be developing winning ad concepts and translating them into clear, actionable briefs that guide execution.
You’ll be responsible for writing detailed creative briefs for UGC-style video scripts, short-form VSLs, and static Facebook ads. These briefs will be used by our video editors and graphic designers to produce the final ad creatives, so clarity, structure, and strategic intent matter.
This is not a role for writing advertorials, landing pages, or website copy. We are specifically looking for someone with proven experience developing performance-driven creative briefs for Facebook ads, who understands how messaging, hooks, and structure impact results at scale.
You’ll work closely with the performance and creative teams to iterate on concepts, expand winning angles, and turn insights into repeatable creative systems.
What We’re Looking For:
- Experience writing direct-response copy for Meta Ads in eCommerce
- Strong, practical understanding of persuasion, desire, and buyer psychology
- Ability to explain why a piece of copy converts — and how to improve it
- Comfortable working in a performance-driven environment where results matter
- Clear communicator who can work cross-functionally
- Confident using AI and modern tools to research, ideate, and iterate faster
Must Haves:
- 2+ years writing copy for Meta Ads
- Familiarity with proven direct-response and marketing principles
- Experience contributing to multiple winning ad creatives
- Background working with an agency or fast-growing DTC brand
Creative Strategist/DTC Copywriter | Meta Ads in London employer: stepprs.
Contact Detail:
stepprs. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist/DTC Copywriter | Meta Ads in London
✨Tip Number 1
Get your portfolio sorted! Showcase your best work that highlights your skills in crafting compelling ad concepts. Make sure it’s easy to navigate and reflects your unique style.
✨Tip Number 2
Network like a pro! Connect with industry folks on LinkedIn or at events. Don’t be shy to reach out for informational chats; you never know who might have the inside scoop on job openings.
✨Tip Number 3
Practice your pitch! Be ready to explain your thought process behind your ad concepts. This will show potential employers that you understand the strategy behind the copy, not just the words.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Tailor your application to highlight your experience with Meta Ads and how you can contribute to our creative team.
We think you need these skills to ace Creative Strategist/DTC Copywriter | Meta Ads in London
Some tips for your application 🫡
Show Off Your Copy Skills: When you're applying, make sure to showcase your best copywriting samples, especially those related to Meta ads. We want to see how you craft compelling messages that drive action, so pick pieces that highlight your understanding of buyer psychology and persuasion.
Be Clear and Concise: In your application, clarity is key! We’re looking for someone who can write actionable briefs, so make sure your application reflects that. Keep your language straightforward and to the point, demonstrating your ability to communicate effectively.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to our job description. Highlight your experience with direct-response copy for Meta ads and how you've contributed to winning ad creatives in the past.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and it helps us keep track of all applications. Plus, it shows you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at stepprs.
✨Know Your Meta Ads Inside Out
Before the interview, dive deep into the world of Meta ads. Familiarise yourself with successful campaigns and understand what makes them tick. Be ready to discuss specific examples of your past work and how you crafted winning ad concepts that drove results.
✨Master the Art of Clear Communication
Since you'll be writing detailed creative briefs, practice articulating your thoughts clearly and concisely. Prepare to explain your creative process and how you translate ideas into actionable briefs. This will show that you can communicate effectively with both creative and performance teams.
✨Showcase Your Understanding of Buyer Psychology
Brush up on persuasion techniques and buyer psychology principles. Be prepared to discuss how these concepts influence your copywriting and how you’ve applied them in previous roles. This will demonstrate your strategic thinking and ability to create compelling ad content.
✨Be Ready to Collaborate
This role involves working closely with various teams, so highlight your collaborative experiences. Think of examples where you’ve successfully iterated on concepts with others. Showing that you thrive in a team environment will make you a strong candidate for this position.