At a Glance
- Tasks: Lead global marketing strategy and drive brand growth for Steplab across multiple countries.
- Company: Join a forward-thinking company dedicated to transforming education through innovative marketing.
- Benefits: Competitive salary, flexible working from home, and opportunities for professional development.
- Other info: Flexible working arrangements and a chance to shape the future of teacher professional development.
- Why this job: Make a real impact in the education sector while leading a dynamic marketing team.
- Qualifications: Senior marketing experience in education, strong strategic skills, and creative thinking.
The predicted salary is between 75000 - 80000 £ per year.
Lead the global marketing strategy and execution for Steplab, driving brand growth and campaign effectiveness across the UK, USA, AU, and English‑medium international schools.
Location & Salary
Work from home with occasional meetings in London. Salary £75,000–£80,000.
Responsibilities
- Develop and implement a comprehensive marketing strategy aligned with global growth targets.
- Build a clear, consistent global brand that positions Steplab as a key partner for schools.
- Design and oversee engagement communications across the entire customer journey to support partner retention.
- Initially manage and mentor the Marketing Manager; subsequently grow and lead a marketing team.
- Transition outsourced paid media campaigns in‑house as the team expands.
- Lead integrated campaigns across paid, organic, and email channels, using data‑driven insights to refine performance.
- Develop global organic search and paid media strategies to increase visibility and manage technical SEO and keyword research.
- Produce clear ROI reports on campaign impact.
- Lead a content strategy rooted in Steplab’s pedagogical expertise, producing high‑quality thought leadership.
- Oversee the execution of webinars, white papers, and research‑led campaigns that deliver value to the education community.
- Approve all external communications to ensure alignment with brand tone and style.
- Maintain consistency in branding and templates across all organisational assets, both digital and printed.
Qualifications
- Senior marketing leadership experience within the education sector.
- Strong strategic skills: use data to inform decisions, plan, and organise cross‑functional initiatives from idea to execution.
- Proven ability to scale marketing capabilities within a small, high‑performance team.
- Experience leading event, organic, paid, and email marketing campaigns.
- Experience designing and creating high‑quality marketing assets and communications.
- Experience developing end‑to‑end communications strategies for the customer journey.
- Creative thinking: develop unique and engaging strategies that resonate with school leaders and position Steplab as an expert in teacher professional development.
- Budget management expertise in marketing.
- Desirable: AI literacy – use of AI to optimise internal workflows and enhance data analytics.
- Desirable: Experience marketing SaaS products.
- Flexible working arrangements are welcomed.
Marketing Director employer: Steplab
Steplab is an exceptional employer that champions a flexible work culture, allowing you to thrive in a remote environment while occasionally connecting with colleagues in London. With a strong focus on employee growth, you'll have the opportunity to lead and mentor a dynamic marketing team, driving impactful strategies that resonate within the education sector. Join us to be part of a collaborative and innovative team dedicated to making a meaningful difference in the lives of educators and students worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Network like a pro! Reach out to your connections in the education sector and let them know you're on the hunt for a Marketing Director role. You never know who might have the inside scoop on opportunities or can put in a good word for you.
✨Tip Number 2
Showcase your expertise! Create a portfolio that highlights your past marketing campaigns, especially those that drove brand growth and engagement. This will give potential employers a taste of what you can bring to the table at Steplab.
✨Tip Number 3
Prepare for interviews by researching Steplab's current marketing strategies and thinking about how you can enhance them. Bring fresh ideas to the table that align with their goals, and don’t forget to demonstrate your data-driven approach!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Steplab team and ready to contribute to our mission in the education sector.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Director role. Highlight your experience in leading marketing strategies, especially within the education sector, and showcase any relevant achievements that align with our goals at Steplab.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share your passion for education and how your strategic skills can help drive brand growth and campaign effectiveness across our global markets.
Showcase Your Creativity:We love creative thinkers! Use your application to demonstrate unique marketing strategies you've developed in the past. This could be through examples of successful campaigns or innovative ideas that resonate with school leaders.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the Steplab team!
How to prepare for a job interview at Steplab
✨Know Your Stuff
Before the interview, dive deep into Steplab's mission and values. Understand their current marketing strategies and think about how your experience aligns with their goals. This will show that you're genuinely interested and prepared to contribute.
✨Showcase Your Successes
Be ready to discuss specific campaigns you've led in the education sector. Use data to back up your achievements, like ROI reports or growth metrics. This will demonstrate your ability to drive results and make data-driven decisions.
✨Engage with Questions
Prepare thoughtful questions about Steplab’s marketing strategy and future plans. This not only shows your interest but also gives you insight into their expectations and challenges, helping you tailor your responses during the interview.
✨Demonstrate Leadership Skills
Since the role involves managing a team, be ready to discuss your leadership style and experiences. Share examples of how you've mentored others and built high-performance teams, as this will highlight your capability to grow and lead at Steplab.
