At a Glance
- Tasks: Lead global marketing strategy and drive brand growth for Steplab across multiple countries.
- Company: Join a forward-thinking company focused on education and innovation.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Work from home with occasional meetings in London; AI literacy is a plus.
- Why this job: Make a real impact in the education sector while leading a dynamic marketing team.
- Qualifications: Senior marketing experience in education and strong strategic skills required.
The predicted salary is between 75000 - 80000 £ per year.
Lead the global marketing strategy and execution for Steplab, driving brand growth and campaign effectiveness across the UK, USA, AU, and English‐medium international schools.
Location & Salary
Work from home with occasional meetings in London. Salary £75,000–£80,000.
Responsibilities
- Develop and implement a comprehensive marketing strategy aligned with global growth targets.
- Build a clear, consistent global brand that positions Steplab as a key partner for schools.
- Design and oversee engagement communications across the entire customer journey to support partner retention.
- Initially manage and mentor the Marketing Manager; subsequently grow and lead a marketing team.
- Transition outsourced paid media campaigns in‐house as the team expands.
- Lead integrated campaigns across paid, organic, and email channels, using data‐driven insights to refine performance.
- Develop global organic search and paid media strategies to increase visibility and manage technical SEO and keyword research.
- Produce clear ROI reports on campaign impact.
- Lead a content strategy rooted in Steplab's pedagogical expertise, producing high‐quality thought leadership.
- Oversee the execution of webinars, white papers, and research‐led campaigns that deliver value to the education community.
- Approve all external communications to ensure alignment with brand tone and style.
- Maintain consistency in branding and templates across all organisational assets, both digital and printed.
Qualifications
- Senior marketing leadership experience within the education sector.
- Strong strategic skills: use data to inform decisions, plan, and organise cross‐functional initiatives from idea to execution.
- Proven ability to scale marketing capabilities within a small, high‐performance team.
- Experience leading event, organic, paid, and email marketing campaigns.
- Experience designing and creating high‐quality marketing assets and communications.
- Experience developing end‐to‐end communications strategies for the customer journey.
- Creative thinking: develop unique and engaging strategies that resonate with school leaders and position Steplab as an expert in teacher professional development.
- Budget management expertise in marketing.
- Desirable: AI literacy – use of AI to optimise internal workflows and enhance data analytics.
- Desirable: Experience marketing SaaS products.
- Flexible working arrangements are welcomed.
Marketing Director in London employer: Steplab
Steplab is an exceptional employer that champions a flexible work culture, allowing you to thrive in a remote environment while occasionally connecting with colleagues in London. With a strong focus on employee growth, you'll have the opportunity to lead and mentor a dynamic marketing team, driving impactful strategies that resonate within the education sector. Join us to be part of a forward-thinking organisation that values creativity, innovation, and professional development, making a meaningful difference in the lives of educators and students alike.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the education sector and let them know you're on the hunt for a Marketing Director role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Show off your expertise! Create a personal website or a LinkedIn portfolio showcasing your past marketing campaigns, especially those that drove brand growth and engagement. This will help you stand out and demonstrate your strategic skills.
✨Tip Number 3
Prepare for interviews by brushing up on data-driven marketing strategies. Be ready to discuss how you've used insights to refine campaign performance in the past. We want to see your creative thinking in action!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Director in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Director. Highlight your experience in leading marketing strategies, especially within the education sector, and showcase any relevant achievements that align with our goals at Steplab.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about education and how your strategic skills can help drive Steplab's brand growth. Be sure to mention specific campaigns or projects you've led that demonstrate your expertise.
Showcase Your Data-Driven Mindset:We love candidates who can use data to inform their decisions. In your application, include examples of how you've used data-driven insights to refine marketing performance or develop successful campaigns. This will show us you’re the right fit for our team!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Steplab and what we stand for.
How to prepare for a job interview at Steplab
✨Know Your Marketing Metrics
Familiarise yourself with key marketing metrics relevant to the education sector. Be ready to discuss how you've used data to drive campaign effectiveness and brand growth in your previous roles. This shows you can align with Steplab's focus on data-driven insights.
✨Showcase Your Leadership Style
Prepare examples of how you've successfully managed and mentored teams in the past. Highlight your experience in scaling marketing capabilities and leading cross-functional initiatives, as this is crucial for the role of Marketing Director at Steplab.
✨Demonstrate Creative Thinking
Think of unique strategies you've implemented that resonated with school leaders or enhanced teacher professional development. Be ready to share these ideas during the interview to illustrate your creative approach to marketing.
✨Align with Steplab's Brand Vision
Research Steplab's current branding and marketing efforts. Be prepared to discuss how you would maintain consistency in branding and communications while also bringing fresh ideas to the table. This will show your commitment to their mission and values.
