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- Tasks: Lead marketing strategies to engage audiences and promote our vibrant theatre culture.
- Company: Join a passionate team at SJT, a producing theatre in Scarborough.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Why this job: Make a real impact in the arts while connecting communities through storytelling.
- Qualifications: Experience in audience engagement and digital marketing is essential.
- Other info: Be part of a dynamic team dedicated to enriching lives through theatre.
The predicted salary is between 36000 - 60000 £ per year.
Here at SJT we have long recognised that our role needs to extend beyond simply the provision of entertainment. We firmly believe that culture and creativity bring people together; that the act of sharing stories and experiences helps to build communities; and that, through this collaborative approach, we can be part of helping to solve the challenges our coastal home of Scarborough faces. We are a producing theatre, working locally, regionally and nationally. We offer a year-round programme of high-quality theatre and film, alongside a wide range of participatory work working with all ages and communities, including youth theatres, community choirs, activities for those with dementia, and schools workshops. We have been growing audiences and participants steadily for the last four years and are now ready both to deepen that engagement and to reach out to new demographics. We want to grow our already fruitful partnership between our marketing and fundraising functions; and we want to explore wider organizational marketing, building the SJT brand locally and nationally.
The Head of Marketing is a member of the Senior Management Team and plays a key role in the development and delivery of the company’s marketing, audience engagement and communication strategies. The Head of Marketing is responsible for the delivery of all programme campaigns, as well as working with the Joint Chief Executives on the delivery of a consistent and appropriate external message.
Key responsibilities:- To be responsible for the implementation and continued development of the audience engagement strategy;
- To lead on the delivery of the brand communications strategy and to work with the Joint Chief Executives on overall brand awareness;
- To be responsible for the delivery of the company’s segmentation strategy and to work with the Senior Management Team to ensure a joined-up approach to audience across the organisation;
- To work with the Joint Chief Executives and the Senior Management Team on the development and implementation of the digital strategy;
- To commission appropriate audience research, carry out regular analysis of audience data, including digital/social analytics, and use insight gathered to help inform future campaigns, audience development and programming plans;
- To oversee the effective use of SJT’s box office and CRM system including management of the relationship with Spektrix;
- To set and manage sales targets and pricing strategy in consultation with the Executive Director.
- Proven experience in delivering and developing audience engagement strategies;
- Proven expertise in planning and implementing audience campaigns to meet or exceed objectives;
- Expertise in analysing audience data and reporting on insights;
- Great attention to detail, with experience of proofreading and adapting campaigns to deliver in line with both strategic goals and brand guidelines;
- Experience in planning and implementing digital content (website, social, video etc.) to meet or exceed audience objectives;
- Proven ability to track and monitor the effectiveness of campaigns;
- Proven ability in developing and managing budgets;
- A love for theatre and a desire to bring people together to share experiences and stories.
Head of Marketing employer: Stephen Joseph Theatre
Contact Detail:
Stephen Joseph Theatre Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for theatre! When you get the chance to chat with potential employers, let your enthusiasm shine through. Share your ideas on how to engage audiences and build community – it’ll show them you’re the perfect fit for their vision.
✨Tip Number 3
Prepare for interviews by researching the company’s recent projects and campaigns. Bring fresh ideas to the table that align with their goals. This will not only impress them but also demonstrate your commitment to their mission.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the extra step to engage with us directly. Let’s make magic happen together!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for theatre and community shine through. We want to see how much you believe in our vision and purpose, so don’t hold back on sharing your love for the arts!
Tailor Your Experience: Make sure to highlight your relevant experience in audience engagement strategies and campaign management. We’re looking for someone who can demonstrate their expertise, so be specific about your achievements and how they relate to what we do at SJT.
Be Data Savvy: Since analysing audience data is key for this role, include examples of how you've used insights to inform campaigns in the past. Show us that you can track effectiveness and adapt strategies based on what the numbers tell you!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team at SJT!
How to prepare for a job interview at Stephen Joseph Theatre
✨Know the Company Inside Out
Before your interview, dive deep into SJT's mission and values. Understand their community engagement efforts and how they use theatre to bring people together. This will not only show your enthusiasm but also help you align your answers with their vision.
✨Showcase Your Campaign Successes
Prepare specific examples of past marketing campaigns you've led, especially those that involved audience engagement. Be ready to discuss the strategies you used, the data you analysed, and how you adapted based on insights. This will demonstrate your expertise and ability to drive results.
✨Emphasise Collaboration Skills
As a Head of Marketing, you'll need to work closely with various teams. Highlight your experience in collaborative projects and how you’ve successfully partnered with others to achieve common goals. This will reassure them that you can foster teamwork within the organisation.
✨Bring Ideas for Audience Engagement
Think about innovative ways to deepen audience engagement and reach new demographics. Share these ideas during your interview to show your proactive approach and commitment to enhancing SJT's brand presence both locally and nationally.