At a Glance
- Tasks: Manage customer journeys and drive occupancy in elderly care.
- Company: Join a respected and supportive elderly care provider.
- Benefits: Competitive salary, performance bonuses, and ongoing training.
- Other info: Clear career progression opportunities and autonomy in your role.
- Why this job: Make a real difference in residents' lives while building relationships.
- Qualifications: Experience in CRM or customer-focused roles, strong communication skills.
The predicted salary is between 42750 - 52250 £ per year.
Stephen James Consulting is partnering with a developing elderly care provider to recruit an experienced CRM Manager. This is a commercially focused role where you’ll play a key part in driving occupancy, managing enquiries, and delivering an exceptional experience for prospective residents and their families.
The Role
- Working closely with the Home Manager and wider leadership team, you will take ownership of the full customer journey—from initial enquiry through to admission—ensuring a smooth, supportive and professional experience at every stage.
- Managing incoming enquiries and supporting families through the admissions process.
- Conducting home tours and effectively showcasing the service and facilities.
- Driving occupancy through proactive enquiry management and conversion.
- Building and maintaining relationships with local healthcare professionals and referral partners.
- Developing and delivering local marketing and community engagement initiatives.
- Organising events such as open days and community outreach activities.
- Maintaining accurate CRM records and monitoring enquiry and conversion data.
- Producing regular reports on occupancy, sales activity and performance.
- Supporting the Home Manager in achieving occupancy and revenue targets.
About You
- Experience in CRM, sales, admissions, business development or customer relationship roles.
- Ideally experience within elderly care, healthcare, hospitality or a similar customer-focused sector.
- Strong communication and relationship-building skills.
- A commercial mindset with a proven ability to convert enquiries into admissions or sales.
- Excellent organisation and CRM system experience.
- Confidence engaging with families, professionals and community stakeholders.
- A proactive, self-motivated approach with the ability to work independently and as part of a team.
- A full UK driving licence (preferred).
What’s on Offer
- Competitive salary of £45,000 - £50,000 plus performance-related bonus.
- The opportunity to join a respected and supportive care provider.
- Autonomy to develop local occupancy and marketing strategies.
- Ongoing training and professional development.
- Clear opportunities for career progression.
- A rewarding role where you make a real difference to residents and families.
If you’re passionate about relationship building and delivering a high-quality customer experience within the care sector, we’d love to hear from you. Click “Apply Now” to submit your CV.
CRM Manager in Brentwood employer: Stephen James Consulting
Join a leading elderly care provider in Essex that prioritises outstanding care and innovative practices. With a strong commitment to employee development, you will benefit from a supportive work culture that encourages professional growth and offers unique opportunities to make a meaningful impact across multiple nursing homes. This role not only allows you to lead with purpose but also to be part of a progressive organisation dedicated to enhancing the quality of life for residents.
